We are excited to invite you to the first virtual, global SharpBrains Summit (January 18-20th, 2010). The SharpBrains Summit will feature a “dream team” of over 25 speakers who are leaders in industry and research from 7 countries, to discuss emerging research, tools and best practices for cognitive health and performance. This inaugural event will expose health and insurance providers, developers, innovators at Fortune 500 companies, investors and researchers, to the opportunities, partnerships, trends, and standards of the rapidly evolving cognitive fitness field.

Register Today

Learn more and register Here today, at discounted early-bird rates, to receive these benefits:

• Learn: Full access to all Conference live sessions, and Downloadable Recordings and Handouts
• See: latest technologies and products during Expo Day
• Connect and Discuss: become a member of the SharpBrains Network for Brain Fitness Innovation (members-only LinkedIn Group) through the end of 2010, access online chats during the summit, meet other registrants in your city
• Understand the Big Picture: access 10 Research Executive Briefs prepared by leading scientists

On top of those early-bird discounts, we offer an additional 15% discount for SharpBrains readers who want Regular Admission. Discount code: sharp2010. You can register Here.

Agenda/ Speakers

Monday, January 18th, 2010:

(Preliminary schedule, US Pacific Time)

8-9.15am. Cognition & Neuroplasticity: The New Healthcare Frontier

• Alvaro Fernandez, SharpBrains
• David Whitehouse, OptumHealth Behavioral Solutions
• William Reichman, Baycrest
• P Murali Doraiswamy, Duke University

9.30-11am. Tools for Safer Driving: The Opportunity with Teenagers and Adults

• Steven Aldrich, Posit Science
• Shlomo Breznitz, CogniFit
• Jerri Edwards, University of South Florida
• Peter Christianson, Young Drivers of Canada

Noon-1.30pm. Baby Boomers and Beyond: Maintaining Cognitive Vitality

• Kunal Sarkar, Lumos Labs
• Elizabeth Zelinski, USC Davis School of Gerontology Read the rest of this entry »

We are now finalizing agenda and contacting sponsors and partners. Details will be ready, and registration open, by the end of October. In the meantime, please Save the Date if you are interested in participating: January 18-20th 2010 (Pacific Time).

• Conference: January 18-19th. A series of 30-minute sessions (20-minute presentation, 10-minute Q&A), to discuss Market and Research Insights,  together with online discussions and, in some cities, social gatherings of participants.
• Expo Day: January 20th. Product demos by Sponsors.

Confirmed speakers and themes:

Monday, January 18th, 2010:

Cognition and Neuroplasticity: The New Healthcare Frontier

• Alvaro Fernandez, CEO, SharpBrains
• David Whitehouse, Chief Medical Officer, OptumHealth Behavioral Solutions
• William Reichman, President, Baycrest
• P Murali Doraiswamy, Biological Psychiatry Division Head, Duke University

Tools for Safer Driving: Teenagers and Older Adults

• Steven Aldrich, CEO, Posit Science
• Peter Christianson, President of Young Drivers of Canada
• Jerri Edwards, Assoc. Professor University of South Florida

Clinical Applications: Researching, Identifying, Treating Cognitive Deficits

• Keith Wesnes, Practice Leader, United BioSource Corporation
• Jonas Jendi, CEO, Cogmed
• Michel Noir, President, Scientific Brain Training
• Elkhonon Goldberg, Chief Scientific Advisor, SharpBrains

Read the rest of this entry »

I hope you are having a joyful holiday season, and wish you a Happy and Prosperous 2008. The Brain Fitness field has made a great deal of progress in 2007, and we are looking forward the New Year.

Here you are have the Monthly Digest of our Most Popular Blog Posts. You can consider it your monthly Brain Fitness/ Exercise Newsletter.

Let me first of all introduce you to our new “Author Speaks Series“, where we will give leading scientists and experts a forum to present their new brain-related books. We are honored to kickstart the series with Larry McCleary, former acting Chief of Pediatric Neurosurgery at Denver Children’s Hospital. You can read Here his article on how to keep a brain-friendly lifestyle. This series will complement our ongoing Neuroscience Interview Series.

Brain Fitness in the News

Brain Fitness @ PBS: PBS featured a fantastic special program on neuroplasticity and brain fitness during the month of December. Before you ask: as of today, the DVD of the program is still not available in PBS online shop. We expect to see it there in 2-3 weeks. We will keep you informed.

The Huffington Post started featuring a column written by me: you may enjoy taking a look at Alvaro Fernandez – Living on The Huffington Post.

Jogging our Brains for Brain Vitality, Healthy Aging-and Intelligence!: a roundup of several great recent articles on memory, aging, IQ and cognitive abilities such as self-control.

Health & Wellness

Brain Training: No Magic Bullet, Yet Useful Tool. Interview with Elizabeth Zelinski: Dr. Zelinski, leading researcher of the IMPACT study, shares fascinating insights. For example: “…cognitive enhancement requires the engagement in a variety of activities, those activities must be novel, adaptive and challenging-which is why computer-based programs can be helpful. But even at a more basic level, what matters is being engaged with life, continually exposed to stimulating activities, always trying to get out of our comfort zones, doing our best at whatever we are doing. A major typical misconception is that there is only one general intelligence to care about. In reality, we have many different cognitive abilities, such as attention, memory, language, reasoning, and more, so it makes sense to have different programs designed to train and improve each of them.”

How to Evaluate and Choose a Brain Fitness Program: To help you navigate the growing number of computer-based programs and games, we published this 10-Question Checklist, based on dozens of interviews with scientists, experts and consumers.

Travel and Engagement as Good Brain Exercise: As we’ve seen, novelty, variety and challenge are the key guidelines for “brain exercise” that help build new neural connections, force one to be mindful and pay attention, improve abilities such as pattern-recognition, and generally contribute to lifelong brain health. In this post we feature the brain building / mind expanding experience of a SharpBrains friend working in Namibia.

Alzheimer’s Prevention and Diagnostic Tests: analysis of several recent articles on emerging research behind Alzheimer’s diagnostic and prevention.

Corporate Wellness and Training

Cognitive Reserve and Intellectually Demanding Jobs: a recent study shows how “Intellectually demanding work was associated with greater benefit to cognitive performance in later life independent of related factors like education and intelligence.”

Cognitive Health and Baby Boomers- 6 Points to Keep in Mind: based upon an excellent McKinsey report titled Serving Aging Baby Boomers, we discuss a variety a news articles, including interesting numbers, some bad news, and some good news.

Lifelong Learning Is Changing My Brain: Andreas, the neuroscience PhD student who spent last summer working with SharpBrains, writes some reflections on his experience and on how scientists and business professionals can learn from each other.

Brain Teasers

Traveler IQ Game: Check out this stimulating online game…

Events

Learning & The Brain Conference, February 5-7 2008, San Francisco: Sign up now for this great conference for educators who want to learn about the latest brain research findings and implications. I will be speaking at the conference giving an overview of innovative cognitive training programs. The organizers are offering a Special Discount for SharpBrains readers until January 25th 2008, so click here if interested.

If we don’t talk beforehand…Happy New Year!

———————

You can also enjoy our previous editions of our Brain Fitness Newsletter:

- November Edition

- October Edition

- September Edition

- August Edition

- July Edition

Sharon Begley, Newsweek’s science reporter, recently wrote that

- “With the nation’s 78 million baby boomers approaching the age of those dreaded “where did I leave my keys?” moments, it’s no wonder the market for computer-based brain training has shot up from essentially zero in 2005 to $80 million this year, according to the consulting firm SharpBrains.”

- “Now comes the largest and most rigorous study of a commercially-available training program, and it shows that there is hope for aging brains. This morning, at the meeting of the Gerontological Society of America, scientists are presenting data showing that after eight weeks of daily one-hour sessions with Brain Fitness 2.0 from Posit Science, elderly volunteers got measurably better in their brain’s speed and accuracy of processing. “

We recently had the chance to interview Dr. Elizabeth Zelinski of the University of Southern California Andrus Gerontology Center, who led the IMPACT (Improvement in Memory with Plasticity-based Adaptive Cognitive Training) Study Sharon Begley refers to in the quote above. 

First, some context on this study, which is by far the largest high-quality study of its kind. The study was prospective, randomized, controlled, and used a double blind trial. 524 healthy adults 65-year-old and over were divided into two groups. One received an hour a day of training for eight to ten weeks, and the other spent the same amount of time watching educational DVDs. The IMPACT study, funded by Posit Science corporation, was performed in multiple locations, including the Mayo Clinic, USCF, and San Francisco Veteran Affairs Medical Center.

The discussion centers at his point on the initial results that were presented Gerontological Society of America (the study hasn’t been published yet).

Alvaro Fernandez: Dr. Zelinski. Thank you for being with us. Could you start by setting the context and providing an overview of how human cognitive abilities typically evolve as we age – based on insights from your Long Beach Longitudinal Study?

Elizabeth Zelinski: Of course. The first concept to understand is that different cognitive skills evolve over the lifespan in different ways. Some that rely on experience, such as vocabulary, actually improve as we age. Some tend to decline gradually, starting in our late 20s. This happens, for example, with processing speed (how long it takes us to process and respond to information), memory, and reasoning. We could summarize this phenomenon by saying that as we age we get better at dealing with the familiar, but worse at dealing with the new. We can always learn, but at a slower pace.

Are there any specific tipping or inflection points in this trend, any age when the rate of decline is more pronounced?

We don’t have a clear answer to that. It depends a lot on the individual. In general it is a gradual, cumulative process, so that by age 70 we statistically see clear age declines. Which, for example, is a strong factor determining why older adults struggle to adapt to new technologies, but why trying to learn them provides needed mental stimulation. Now we know that genes only account for a portion of this decline. Much of it depends on our environment, lifestyle and actions.

Can you summarize what a healthy individual can do to slow down this process of decline, and help stay healthy and productive as long as possible?

One general recommendation is to do everything we can to prevent or delay disease processes, such as diabetes or high-blood pressure, that have a negative effect on our brains. For example, it is a tragedy in our society that we usually reduce our levels of physical exercise drastically after we leave school.

Let me then ask: what are the relative virtues of physical vs. mental exercise?

Great question! That in fact leads into my second recommendation. Aerobic exercise has been shown to Read the rest of this entry »

Quick: say the color in which each word in this graphic is displayed (don’t just read the word!):

Here you have a round-up of some great recent articles on memory, aging, and cognitive abilities such as self-control:

1) How to Boost Your Willpower (New York Times).

- “The video watchers were later given a concentration test in which they were asked to identify the color in which words were displayed. (Note: now you see why we started with that brain exercise…) The word “red,” for instance, might appear in blue ink. The video watchers who had stifled their responses did the worst on the test, suggesting that their self-control had already been depleted by the film challenge.”  

- “Finally, some research suggests that people struggling with self-control should start small. A few studies show that people who were instructed for two weeks to make small changes like improving their posture or brushing their teeth with their opposite hand improved their scores on laboratory tests of self-control. The data aren’t conclusive, but they do suggest that the quest for self-improvement should start small. A vow to stop swearing, to make the bed every day or to give up just one food may be a way to strengthen your self-control, giving you more willpower reserves for bigger challenges later.”

Comment: learning, building abilities, are processes that require practice and growing levels of difficulty. Like training our muscles in the gym. So the advice to start small and progressively do more makes sense. Many times the enemy of learning is the stress and anxiety we provoke by trying to do too many things at the same time…

 

2) Jogging Your Memory (Newsweek) Thanks Chris for alerting us!

- “No one should expect miracles soon, if at all. But the deeper scientists peer into the workings of memory, the better they understand Read the rest of this entry »

Newsweek’s Sharon Begley writes a great note on Brain Training: How It Works based on initial data presented at the Gerontological Society of America over the weekend. Some quotes:

- With the nation’s 78 million baby boomers approaching the age of those dreaded “where did I leave my keys?” moments, it’s no wonder the market for computer-based brain training has shot up from essentially zero in 2005 to $80 million this year, according to the consulting firm SharpBrains.

- Now comes the largest and most rigorous study of a commercially-available training program, and it shows that there is hope for aging brains. This morning, at the meeting of the Gerontological Society of America, scientists are presenting data showing that after eight weeks of daily one-hour sessions with Brain Fitness 2.0 from Posit Science, elderly volunteers got measurably better in their brain’s speed and accuracy of processing. And unlike every other training program tested before, the improvements “generalize to broad measures of cognition and are noticeable in everyday life,” Elizabeth Zelinski of the University of Southern California, who led the IMPACT (Improvement in Memory with Plasticity-based Adaptive Cognitive Training) Study, reports.

- For the IMPACT study, 468 participants, all healthy adults 65 and over, were divided into two groups. One received an hour a day of training on BrainFitness for eight to ten weeks, and the other (the control group) got the same amount of computer-based learning. That choice of control group is significant. It means that Brain Fitness was being compared not to staring into space or some similarly unhelpful activity, but to one that might reasonably be expected to improve mental ability.

- Because the Brain Fitness group showed greater improvements than the controls, including on tasks that the computer-based exercises did not explicitly target, it suggests that the auditory training has altered something fundamental in the brain and not just specific circuits for, say, memory.

Read full post: Brain Training: How It Works

The Gerontological Society of America press release includes

- Researchers released initial data today at the 60th Annual Meeting of The Gerontological Society of America (GSA) that showed that doing the right kind of brain exercise can enhance memory and other cognitive abilities of older adults.

- “We presented these important results at the Annual Meeting of GSA, because aging experts need to spread the word that cognitive decline is not an inevitable part of aging,” said Dr. Zelinski. “Doing the properly designed cognitive activities can actually enhance abilities as you age.”

I will be interviewing Elizabeth Zelinski as part of our Neuroscience Interview Series, so keep tuned.

One clarification: this is not the first study to show how cognitive training can generalize beyond the tasks directly trained. Others have already shown an effect on cognitive abilities and even on real-world tasks, on a variety of age groups and trained functions. But the size of it (468 participants) makes it by far the largest that does so, and the effects are very significant and promising.

Several recent stories on brain training and SharpBrains:

1) New brain games may improve mind fitness by Kevin Kosterman (U of Wisconsin Oshkosh’s Advance-Titan)

“Anytime we learn, we are training, changing, our brain,” Fernandez said. “The three key core elements for effective brain exercise are novelty, variety and constant challenge, similar to increasing the level in machines we find in gyms.”

2) “Training the Brain as possible as Training the Body”, جريدة النهار by Hanadi El Diri (Annahar, one of the most prestigious papers in the Middle East. The text is in Arabic.)

3) “Train your brain” by Mark Muckenfuss (The Press-Enterprise in Riverside and San Bernardino)

“We cannot promise to people you will only keep getting better until you are 200 years old. But I think people still underestimate how flexible the brain really is.”

The SmartBrains [sic] program combines mental exercises with a stress reduction program. Too much stress, says Fernandez, has been shown to be damaging not only to performance, but to the brain itself.
With all of the available programs for stimulating the brain, he says, it is important to shop carefully. A critical element, he says, is how clients or participants are evaluated.

“Make sure they have a credible assessment that helps you find your strengths and weaknesses and that they have programs that address (those areas),” he says. “Assessments that give you 50 (as an age-equivalent grade) and a week later you’re 32, that’s not a valuable assessment.”