An anonymous reader of Andrew Sullivan’s blog writes a superb comment, reproduced here:

“One thing Watson and others forget is that the brain is highly malleable based on environment. Although he is the father of DNA he knows very little about neuroplasticity and neurogenesis. Previously it was thought that the human brain was ‘hardwired’ after a certain age. This is not true. Not only is not true, but the human mind is capable of adaptation but actual neuron growth even late in life. Ten years ago this was thought impossible.

Neurogenesis and neuroplasticity proves that a nurturing social and family setting shifts IQ, perspective, and emotional IQ. The so-called bell curve isn’t genetic. Oppressed Tibetans and Chinese ethnic minorities -whose test scores soar in the United States and Canada- are 20-30 points lower in their homeland. That 20-30 points deficit is in the same range of a lot of groups that are attacked or threatened (Muslims in France, Christians in Nigeria, Blacks in America). Conversely when oppressed groups are removed from their environment their IQ, emotional health returns to a normal rate, thus proving that is NOT genetic.

It is plastic, shifting and based upon the environment.

That is why people Read the rest of this entry »

We usually spend more time in this blog talking about brain fitness science, programs and trends than talking about people. Today we are going to change that, since we have been receiving great feedback from a number of sources. While we still need to improve a lot, we can start to see the results of what we do in our “brain fitness center”. And we couldn’t be happier about the nomination this week of Dr. Elkhonon Goldberg and myself, as SharpBrains cofounders, for The Tech Museum Awards – Technology Benefiting Humanity, in the Health category.

I. Anonymous Feedback from an online survey of our online store customers

• 58% respondents are Very Satisfied, and 42% Satisfied, with the products and services they chose. I promise that there were more options (Dissatisfied, Very Dissatisfied)
• “As a trader, I really need to sustain attention for long periods. Your program (here) has been eye-opening and very helpful.”
• “I LOVE the program! It is fun, challenges me and gives me hope for improving in the areas where I have limitations. Staff support & educational information has been great. It is very important to be able to talk to someone about the questions or process problems that we experience…your member on-line site gives us the opportunity to get answers & needed support. Thanks for all you are doing. My husband and I love getting feedback about our progress…it is a very positive experience!”
• “Keep developing programs so when we finish doing the MindFit (here) program there will be another one to build upon the first! I am impressed at how well your programs are individualized. Good Job to all involved!”
• “Good, I enjoy the games (here) and I can tell a difference in my memory and overall awareness.”

II. Feedback about our Stress Management for Peak Performance workshop (here)

• Accenture: 46 percent of survey respondents Strongly Agreed that they “gained practical skills and knowledge they could start using immediately.” 69 percent Strongly Agreed Read the rest of this entry »

There has been an interesting discussion about the issues related to the aging of the legal profession. Stephanie introduced us to the article “the Graying Bar: let’s not forget the ethics” by David Giacalone.

In short: statistics about the increasing ratio of lawyers over 70 in active practice, on the one hand, and the general incidence of Alzheimer’s and other dementias, on the other, lead David to point out an increasing likelihood that some lawyers may be practicing in less than ideal conditions for their clients, beyond a reasonable “brain age”. The question then becomes: who and how can solve this problem, which is only going to grow given demographic trends?.

We are not legal experts, but would like to inform the debate by offering 10 considerations on healthy aging and job performance from a neuropsychological point of view, that apply to all occupations:

1- We should talk more about change than about decline, as Sharon Begley wrote recently in her great article on The Upside of Aging – WSJ.com (subscription required).

We discussed some of these effects with Dr. Elkhonon Goldberg, who wrote his great book The Wisdom Paradox precisely on this point, at The Executive Brain and How our Minds Can Grow Stronger.

2- Some skills improve as we age: In our “Exercising Our Brains” Classes, we typically explain how some areas typically improve as we age, such as self-regulation, emotional functioning and Wisdom (which means moving from Problem solving to Pattern recognition). As a lawyer accumulates more cases under his/ her belt, he or she develops an automatic “intuition” for solutions and strategies. As long as the enviroment doesn’t change too rapidly, this growing wisdom is very valuable.

3- …whereas, yes, others typically decline: Read the rest of this entry »

Some weeks we were contacted by Sony Pictures to provide the Grand Prize for one of their Sweepstakes programs, for just-released Sandra Bullock’s Premonition movie.

We were happy to put together a complete Brain Fitness Kit, something like a boot camp for the brain (a “brain camp”?), which you can get FOR FREE. The kit is composed of:

- One (1) Complete Mental Workout Software program that helps train memory and other skills (ARV: $149.00)
- One (1) Stress Management Biofeedback program (ARV: $320.00)
- One (1) Exercise Your Brain DVD (ARV: $20.00)
- One (1) Brain Fitness 101 eBook ($12.00)

- Five (5) private phone-based sessions with our Head Coach (you will hear more about this soon) (ARV: $350.00)
If you want the chance to win this Prize, together with a $1,000 check, you can simply visit Premonition Expect the Unexpected Sweepstakes program and fill in your details. There is no cost associated with this promotion. This is why you are seeing banners in this site for the first time.

Good luck!

We are a brain fitness center because we want to offer the best information, tools and support on how to exercise our brains. Same way you join the gym to stay in shape and find the best machines and personal trainers.

One of the “tools” or “machines” we offer was designed under the scientific supervision of Professor Daniel Gopher and his team for basketball players: click here to read our interview with him. And here for a fun clip with the Memphis Tigers.

Our partner ACE just issued this press release:

Fighter Pilots Help Purdue and Long Beach State Reach the Tournament

The Basketball IntelliGym™ Improves Decision-Making

STUDIO CITY, Calif.–(BUSINESS WIRE)–The same technology initially developed to train Israeli fighter pilots on the cognitive, brain level has been an integral part of the training regimen for both Long Beach State and Purdue, two teams earning their first NCAA tournament births since 1995 and 2003 respectively.

The innovative Basketball IntelliGym™ software program has been proven to improve real-time decision-making and execution for thousands of basketball players worldwide and players on more than a dozen college basketball teams. Read the rest of this entry »

We are offering a limited-time deal for the rest of February 2007.

You will get Brain Fitness 101: Answers to Your Top 25 Questions included for free! (an $11.95 savings!)

Dr. Elkhonon Goldberg and Alvaro Fernandez answer in plain English the most common questions around why and how to exercise our brains.

 

…when you buy any of the following brain exercise programs:

Exercise Your Brain: New Brain Research and Implications DVD

This one-hour and 20 minute class introduces you to the science of brain fitness and includes many engaging brain exercises you can do on your own or in a group setting. You will learn about basic neuroanatomy and physiology, as well as hear about the groundbreaking publications that launched this field. Then, get you will practice how to exercise your own brain and flex all your mental muscles. Perfect introduction to Brain Fitness! 
  Read the rest of this entry »

Here is question 18 of 25 from Brain Fitness 101: Answers to Your Top 25 Questions.

Question:
Is physical fitness important to your brain fitness?

Key Points:

• Exercise improves learning through increased blood supply and growth hormones.
• Exercise is an anti-depressant by reducing stress and promoting neurogenesis.
• Exercise protects the brain from damage and disease, as well as speeding the recovery.
• Exercise benefits you the most when you start young.

Answer:
Read the rest of this entry »

We hope you are enjoying the growing coverage of Brain Fitness as much as we are. Below you have the Brain Fitness Newsletter we sent a few days ago-you can subscribe to this monthly email update in the box on the right hand side.

In this post, we will briefly cover:

I. Press: see what CBS and Time Magazine are talking about. SharpBrains was introduced in the Birmingham News, Chicago Tribune and in a quick note carried by the American Psychological Association news service.

II. Events: we are outreach partners for the Learning & the Brain conference, which will gather neuroscientists and educators, and for the Dana Foundation’s Brain Awareness Week.

III. Program Reviews: The Wall Street Journal reviewed six different programs for brain exercise and aging, and the one we offer is one of the two winners. A college-level counseling center starts offering our stress management one. And we interview a Notre Dame scientist who has conducted a replication study for the working memory training program for kids with ADD/ ADHD.

IV. New Offerings: we have started to offer two information packages that can be very useful for people who want to better understand this field before they commit to any particular program: learn more about our Brain Fitness 101 guide and Exercise Your Brain DVD.

V. Website and Blog Summary: we revamped our home page and have had a very busy month writing many good articles. We also hosted two “Blog Carnivals”- don’t you want to know what that means?
Read the rest of this entry »

See our second press release below, and visit our Press Room for the great press we are starting to get about our brain fitness gym.

Special Offer: For a limited time, you can receive a complimentary copy of our Brain Fitness 101 e-Guide: Answers to your Top 25 Questions, written by Dr. Elkhonon Goldberg and Alvaro Fernandez, by subscribing to our monthly newsletter. You can subscribe Here.

SharpBrains introduces First Online Brain Fitness Center

– Unique, Full-Service, Science-Based Fitness Center Ushers in the Next Workout Revolution: Mental Exercise –

SAN FRANCISCO–(BUSINESS WIRE)–Thirty years after the emergence of the exercise boom, the fitness revolution has finally gone to people’s heads: SharpBrains.com has launched the first online brain fitness center. Complete with a variety of science-based mental exercise equipment, personal brain trainers, and nearly 200 articles, interactive blog postings and interviews with industry experts, SharpBrains is spearheading the evolution of the fitness industry to include a sound mind as well as a healthy body.

The new mental exercise movement is founded on using structured, computer-based brain fitness routines tailored to each member’s specific needs and level of ability. Just as crunches and kick-boxing tone abs and increase cardio strength, Read the rest of this entry »