“USA Hockey Inc., is the national governing body for the sport of ice hockey in the United States. As such, its mission is to promote the growth of hockey and provide the best possible experience for all participants by encouraging, developing, advancing and administering the sport.”

Why do we talk about ice hockey in a  brain fitness blog?

Well, we recently announced this very innovative initiative, and now can offer more context:

USA Hockey and Intelligym:

- “USA Hockey, with partners ACE (Applied Cognitive Engineering) and the BIRD (Binational Industrial Research and Development) Foundation, have announced plans to develop a revolutionary product that will, for the first time ever, provide players a training tool to develop “hockey sense.”

- “To be called Hockey IntelliGym, the software-based product will furnish players with a highly effective training tool to develop perception and decision-making skills. Further, it will Read the rest of this entry »

Very interesting new market development:
עסקה חדשה בקנדה לסטארט-אפ הישראלי אייס; עשוי לרשום הכנסות של עשרות …
The Marker, Israel - Oct 28, 2008
מנתונים שפירסמה באחרונה חברת המחקר SharpBrains, עולה ×›×™ שוק התוכנות לאימון המוח הכפיל עצמו בתוך פחות משנתיים. ההצלחה הבולטת בתחום היא של חברת נינטנדו …

In other words, Applied Cognitive Engineering (ACE) and USA Hockey have partnered to bring to market a cognitive simulation game to improve the performance of ice hockey players – similar to what  ACE has been offering to professional and amateur basketball players.

ACE has raised $2.5M, and ACE and USA Hockey have received a joint $800k development grant from the BIRD Foundation for the co-development of a training system for Ice Hockey players. (The article mentions SharpBrains’ Market Report as a sign of how the market is growing, since we cover ACE).

For more context on cognitive simulations, you will enjoy this Interview with Prof. Daniel Gopher:

Alvaro Fernandez: Tell us a bit about your overall research interests.

Daniel Gopher: My main interest has been how to expand the limits of human attention, information processing and response capabilities which are critical in complex, real-time decision-making, high-demand tasks such as flying a military jet or playing professional basketball. Using a tennis analogy, my goal has been, and is, how to help develop many “Wimbledon”-like champions. Each with their own styles, but performing to their maximum capacity to succeed in their environments.

What research over the last 15-20 years has shown is that cognition, or what we call thinking and performance, is really a set of skills that we can train systematically. And Read the rest of this entry »

There were a few interesting research papers presented at the last  American Psychological Association conventions around the theme:

Playing Video Games Offers Learning Across Life Span, Say Studies
– Skills Transfer to Classroom, Surgical Procedures, Scientific Thinking (press release).

Probably the most interesting study was that of 303 laparoscopic surgeons, which “showed that surgeons who played video games requiring spatial skills and hand dexterity and then performed a drill testing these skills were significantly faster at their first attempt and across all 10 trials than the surgeons who did not the play video games first.”

The note goes further to explain the implications from this research:

“The big picture is that there are several dimensions on which games have effects, including the amount they are played, the content of each game, what you have to pay attention to on the screen, and how you control the motions,” said Gentile. “This means that games are not “good’ or bad,’ but are powerful educational tools and have many effects we might not have expected they could.”

Very thoughtful quote. Please note a few elements about Read the rest of this entry »

We are working on improving several sections of our website, especially our Resources section. It will look much better in a few days. Our first step has been to re-organize our Neuroscience Interview Series, and below you have how it looks today.

Did you read about the recent experiment where young chimps displayed amazing visual working memory capability, beating humans?

- You can watch a short video here.

- Lumos Labs has released a very fun game to test your own skills: try out this Chimp Game!

 

Also, some very good recent news articles:

1) Is it worth going to the mind gym? (New Scientist). This is one of the best articles we have read in a while (unfortunately requires subscription).

- “Birdwatching is the brainchild of San Francisco-based Lumos Labs, just one of the dozens of companies that have sprung up in recent months to cash in on the “brain-training” craze. Like most of its competitors, the theory behind …”

Comments: the article introduces readers to much of the research and scientists we discuss in our blog, such as Torkel Klingberg’s work and recent results from the IMPACT study. The article would have been even better had Daniel Gopher been interviewed on his work improving cognitive performance of military pilots and basketball players.

2) Innovation: Your Brain Needs Just as Much Exercise as Your Body (Fox Business Network)

- “The market, however, is still small. According to Alvaro Fernandez , who co-founded market research and consulting firm SharpBrains, which is focused solely on the field of brain fitness, in 2007 the market was valued at $225 million, which is up from $150 million in 2005. Fernandez thinks there’s potential for it to surge, reaching more than $2 billion by 2016.”

Comments:  Very good article. Those estimates refer to the whole brain fitness software market to assess and train cognitive skills, including Read the rest of this entry »

Sharon Begley, Newsweek’s science reporter, recently wrote that

- “With the nation’s 78 million baby boomers approaching the age of those dreaded “where did I leave my keys?” moments, it’s no wonder the market for computer-based brain training has shot up from essentially zero in 2005 to $80 million this year, according to the consulting firm SharpBrains.”

- “Now comes the largest and most rigorous study of a commercially-available training program, and it shows that there is hope for aging brains. This morning, at the meeting of the Gerontological Society of America, scientists are presenting data showing that after eight weeks of daily one-hour sessions with Brain Fitness 2.0 from Posit Science, elderly volunteers got measurably better in their brain’s speed and accuracy of processing. “

We recently had the chance to interview Dr. Elizabeth Zelinski of the University of Southern California Andrus Gerontology Center, who led the IMPACT (Improvement in Memory with Plasticity-based Adaptive Cognitive Training) Study Sharon Begley refers to in the quote above. 

First, some context on this study, which is by far the largest high-quality study of its kind. The study was prospective, randomized, controlled, and used a double blind trial. 524 healthy adults 65-year-old and over were divided into two groups. One received an hour a day of training for eight to ten weeks, and the other spent the same amount of time watching educational DVDs. The IMPACT study, funded by Posit Science corporation, was performed in multiple locations, including the Mayo Clinic, USCF, and San Francisco Veteran Affairs Medical Center.

The discussion centers at his point on the initial results that were presented Gerontological Society of America (the study hasn’t been published yet).

Alvaro Fernandez: Dr. Zelinski. Thank you for being with us. Could you start by setting the context and providing an overview of how human cognitive abilities typically evolve as we age – based on insights from your Long Beach Longitudinal Study?

Elizabeth Zelinski: Of course. The first concept to understand is that different cognitive skills evolve over the lifespan in different ways. Some that rely on experience, such as vocabulary, actually improve as we age. Some tend to decline gradually, starting in our late 20s. This happens, for example, with processing speed (how long it takes us to process and respond to information), memory, and reasoning. We could summarize this phenomenon by saying that as we age we get better at dealing with the familiar, but worse at dealing with the new. We can always learn, but at a slower pace.

Are there any specific tipping or inflection points in this trend, any age when the rate of decline is more pronounced?

We don’t have a clear answer to that. It depends a lot on the individual. In general it is a gradual, cumulative process, so that by age 70 we statistically see clear age declines. Which, for example, is a strong factor determining why older adults struggle to adapt to new technologies, but why trying to learn them provides needed mental stimulation. Now we know that genes only account for a portion of this decline. Much of it depends on our environment, lifestyle and actions.

Can you summarize what a healthy individual can do to slow down this process of decline, and help stay healthy and productive as long as possible?

One general recommendation is to do everything we can to prevent or delay disease processes, such as diabetes or high-blood pressure, that have a negative effect on our brains. For example, it is a tragedy in our society that we usually reduce our levels of physical exercise drastically after we leave school.

Let me then ask: what are the relative virtues of physical vs. mental exercise?

Great question! That in fact leads into my second recommendation. Aerobic exercise has been shown to Read the rest of this entry »