The American Society on Aging and SharpBrains have partnered to co-produce a professional development day for professionals in the field of aging. The day is themed “New Tools, New Partnerships”, and will take place on Friday, September 11th, 2009, during ASA’s West Coast Conference on Aging, in the Oakland Marriot City Center, Oakland, CA.

“Given aging population trends, it is clear that we need more and better trained aging professionals, and that brain health needs to be a major component in that training. We are pleased to partner with SharpBrains to offer the latest thinking, best practices, and resources, to our members,” said Carole Anderson, Vice President of Education.

“The growing interest in brain health and fitness among consumers and professionals alike needs to be accompanied by high-quality educational initiatives to help separate reality from hope from hype. We are honored to partner with the American Society on Aging in this important endeavor,” said Alvaro Fernandez, CEO & co-founder of SharpBrains and co-author of The SharpBrains Guide to Brain Fitness.

Description and How to Register
Since 2006, healthy aging pioneers have been actively evaluating and implementing an expanding menu of stimulating brain health programs. The American Society on Aging and SharpBrains have partnered to introduce aging professionals to the best practices in a variety of community-based and residential settings, discuss emerging trends that will affect your work in years to come, and offer you resources to understand and navigate through the growing array of options.

Participants will receive a complimentary and signed copy of the book The SharpBrains Guide to Brain Fitness (May 2009, $24.95).

Learning objectives are:

 

- Understand the complementary value the four main lifestyle pillars for lifelong brain health and why “mental exercise”, beyond simple “mental activity”, is one of them.
- Identify the best mix of brain health practices and technologies by discussing real world case studies in a variety of settings: adult education, independent living, assisted living.
- Discuss the opportunities and challenges of building innovative partnerships between a non-profit organizations and a for-profit companies.
- Explore emerging trends in research, public health, lifelong learning, and technology, to ensure that health and aging professionals are well equipped for years to come.

 

When and where: Friday, September 11th, 2009, at the Oakland Marriott City Center.

Registration fees for SharpBrains clients and readers are $150 (official fees are $180) . Fee is for the full day session and includes up to six hours of CEU credits plus book and materials.

You can Register HERE, using Partner Organization Code: WCSB.

 

The Program
9:00 – 10:30 am Keynote- The SharpBrains Guide to Brain Fitness

This session will provide an overview of the most recent research, guidelines and resources to “Use It and Improve It”, summarizing the main findings and topics from the book The SharpBrains Guide to Brain Fitness. It will debunk 10 brain fitness myths; discuss how the brain works and the 4 pillars of brain maintenance; explain the difference between mental exercise and mental activity and identify research-based ways to exercise our brains; and review what 21 brain fitness software packages do – and what they don’t do. Finally, the session will discuss emerging trends to ensure that health and aging professionals are well equipped for years to come.

 

- Alvaro Fernandez, SharpBrains

11:00 to 12:00 noon Bringing Brain Fitness to the Community Center

Science continues to highlight the importance of staying active mentally as well as physically; people of all ages and situations face the challenge of learning what brain exercise is, how it can help them, and how to incorporate it into their busy lives. The Peninsula Jewish Community Center (PJCC) has formed a unique partnership with vibrantBrains, a pioneering gym for brain exercise, to explore new ways to bring brain fitness into the community on top of its existing fitness and educational activities.

 

- Jane Post, Peninsula Jewish Community Center; Lisa Schoonerman, vibrantBrains

1:30 to 2:30 pm Latest Technologies and Brain Health: Value and Limitations

Four innovative practitioners will share their first-hand experience implementing computerized cognitive training programs in different settings: adult education classes, independent living, and assisted living. They will discuss the Pros and Cons of technology programs provided by Dakim, Posit Science and CogniFit, helping the audience explore how technology can enhance existing brain health and wellness programs and how this trend will affect their work in the future.

 

- James Arp, Belmont Village; Kari Olsen, Front Porch; Shellie Sullivan, Lakeview Village; Teri Barr, Oakland Unified School District

2:30 to 3:15 pm Engaging the Community to Integrate Brain Health Research into Lifelong Learning

OLLI @Berkeley has developed a membership team to investigate how to integrate neuroscience discoveries into their lifelong learning curriculum and ongoing community activities. If older adults are told that, in addition to exercise, nutrition, among other things, mental stimulation is required that is novel, challenging and varied—how can lifelong learning centers and adults themselves judge what that is and how to integrate those understandings our activities and lives?. Susan Hoffman will share the methodology and insights of working with the community as well as with a wide range of experts and scientists, and discuss what might be possible in a variety of institutional settings such as yours.

 

- Susah Hoffman, OLLI@Berkeley

3:30 to 4.30 pm San Francisco Alzheimer’s Education & Prevention Taskforce: Getting Ready for the Future

The San Francisco Mayor’s office, in partnership with the Department of Aging & Adult Services recently convened an expert panel and committees to create a strategic plan for addressing the needs of San Franciscans with memory loss and dementia through the year 2020. Learn about the process, findings and recommendations on how the city of San Francisco plans to address education and prevention of dementia now and in the future.

 

- Elizabeth Edgerly, Alzheimer’s Association; Bill Haskells, Department of Aging & Adult Services

4:30 pm What We Have Learned, What is Next

What are some of the priorities and challenges for the next 12 months for the field at large, and for everyone involved? This interactive session will help us summarize the key highlights from the whole day, identify emerging assumptions, themes, and priorities, and discuss collaborative next steps.

 

- Carole Anderson, American Society on Aging; Alvaro Fernandez, SharpBrains

 

Speaker Bios
Alvaro Fernandez is co-founder and CEO of SharpBrains, a leading market research firm that tracks the market and research for cognitive assessments, training, and games. A member of the World Economic Forum’s Global Agenda Councils, he has been quoted in The New York Times, The Wall Street Journal, USA Today, and more, and recently co-authored the book The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, to Keep Your Brain Sharp. Alvaro received masters’ degrees in education and business from Stanford University, and teaches at UC-Berkeley Osher Lifelong Learning Institute.Jane Post is the Associate Executive Director at the Peninsula Jewish Community Center. With a background that started in summer youth camping and transitioned into Community Center group work, the Illinois native moved to the Bay Area in 1979 to begin her thriving career with the Peninsula Jewish Community Center (PJCC) in Foster City. Serving in positions ranging from Youth Director to Senior Adult Director, Ms. Post has enjoyed over 30 successful years with the PJCC and today is the Center’s Associate Executive Director. She holds a Master’s degree in Social Work from the University of Southern California.

Lisa Schoonerman is a co-founder at vibrantBrains. Lisa held a variety of technical and editorial positions with the Thomson Corporation in the Legal Publishing division (now ThomsonReuters), beginning in Rochester, NY and then coming to San Francisco to work for what was then Bancroft Whitney. Lisa’s work for Thomson included a 3-year assignment in the UK, where she was Editorial Director of the group providing content for Westlaw UK, the first international application of the Westlaw database.

James Arp works as the West Regional Director for Activity and Memory Programs for Belmont Village, where he was involved in a pilot program using computerized cognitive training. James has also worked as an Administrator for several Intermediate Care Facilities for the Developmentally Disabled and in Guardianship, and has a Bachelor of Science Degree in Psychology and Communication Disorders.

Kari Olson, Chief Information Officer of Front Porch, leads all technology initiatives for Front Porch and its partners. Kari is also the President of the Front Porch Center for Technology Innovation and Wellbeing whose mission is to explore innovative uses of technology to empower individuals to live well, especially in their later years. Kari is actively involved in the Center for Aging Services Technologies where she serves as a commissioner, steering committee member and task group chair for Boomer Technology Needs Research and co-chair of the Provider Needs Research Workgroup. Kari speaks regularly around the country on technology for aging services. Kari holds a BA in economics from University of California, Los Angeles and has completed graduate course work in education at California State University, Los Angeles.

Teri Barr administers the brain fitness classes for older adults at Oakland Unified School District. She has a BFA from the Art Institute of Chicago and a MSPE from the University of Illinois. In Illinois, she designed and implemented wellness classes in Community College, University and Hospital settings. Since moving to California, she has worked for OACE (Oakland Adult and Career Education) in the Older Adult Program. She started research for brain health classes in 2006 and began the program at OACE in 2007.

Shellie Sullivan is the Volunteer Coordinator at Lakeview Village, a faith-based, nonprofit retirement community in Lenexa for 800 seniors offering active living and supported options. Ms. Sullivan coordinated and supported the cognitive training portion of the Physical & Cognitive Training Study in which Lakeview participated under the supervision of Dr. Art Kramer, from the University of Illinois. She administered all of the cognitive pre- and post-assessments to Lakeview Village residents and community volunteers and guided participants using cognitive training software throughout the entire study. Ms. Sullivan is a graduate from The Ohio State University with a degree in Communications.

Susan E. Hoffman is the director of the Osher Lifelong Learning Institute within the Vice Provost’s Office for Teaching and Learning at UC Berkeley. For the past fifteen years she has worked at UC and CSU campuses launching new interdisciplinary and international programs. Before then, she served as the Executive Director of the California Confederation of the Arts, representing California artists, art educators and arts organizations in Sacramento and Washington for a decade. Her creative work includes being a writer and filmmaker. Her faculty appointments have been in creative writing, theatre and political philosophy.

Elizabeth Edgerly, Ph.D., is the Chief Program Officer for the Alzheimer’s Association and national spokesperson for the Association’s Maintain Your Brain program. She oversees the many programs of the Association for patients, families and health care professionals. In addition, she staffs the Medical Scientific Advisory Council of the Alzheimer’s Association – Northern California. She received her Ph.D. in clinical psychology at the State University of New York and specialized in geropsychology and neuropsychology. Dr. Edgerly joined the Alzheimer’s Association after completing a fellowship in clinical geropsychology at the Palo Alto VA Hospital.

 

 

How to Register

Registration fees for SharpBrains clients and readers are $150 (official fees are $180) . Fee is for the full day session and includes up to six hours of CEU credits plus book and materials.

You can Register HERE, using Partner Organization Code: WCSB.   

About the American Society on Aging

Founded in 1954, the American Society on Aging is an association of diverse individuals bound by a common goal: to support the commitment and enhance the knowledge and skills of those who seek to improve the quality of life of older adults and their families. The membership of ASA is a multidisciplinary array of professionals who are concerned with the physical, emotional, social, economic and spiritual aspects of aging. They range from practitioners, educators, administrators, policymakers, business people, researchers, students, and more. For more information, visit http://www.asaging.org/

 

 

About SharpBrains

SharpBrains is a market research & publishing firm devoted to helping organizations, professionals and consumers navigate the brain fitness and cognitive health field. The company was co-founded by executive Alvaro Fernandez, member of the Global Agenda Councils initiative run by the World Economic Forum, and neuroscientist Dr. Elkhonon Goldberg, internationally renowned for his clinical work, research, and writing. SharpBrains recently released the The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, to Keep Your Brain Sharp (May 2009; $24.95). For more information, visit www.sharpbrains.com/

 

 

I  am very excited to pre-announce a collaboration with the American Society on Aging (ASA) to co-produce a Brain Health event, themed “New Tools, New Partnerships”, to take place in Oakland, CA, on September 11th. Read the rest of this entry »

Context: Last February we had the chance to attend a great conference on how brain research is influencing education. Highly recommended. Caroline wrote our impressions, summarized as “It was a fascinating mix of neuroscientists and educators talking with and listening to each other. Some topics were meant to be applied today, but many were food for thought – insight on where science and education are headed and how they influence each other”. See some of our take-aways below.

Announcement: the 2008 edition of this conference, titled Using Brain Research to Enhance Learning, Attention & Memory For Educators, Parents and Clinicians, will take place in San Francisco,  on February 7-9th, 2008. The organizers have kindly invited me to deliver a lecture on Interventions to Sharpen Minds, as part of the Brain Plasticity & Attention track. I will provide an overview of the science behind computer-based cognitive training interventions and discuss a number of research-based programs that are being used today. Let me know if you are planning to attend!

Registration fees: the general registration fees are $495 per person, if you register before January 25th, 2008.

Special Discount for SharpBrains readers: you can register for $450 before that date,  making sure to write
SharpBrains1 in the comments section of How did you hear about the conference? in this Registration Page. 

To learn more about the conference: Read the rest of this entry »

Dr. Michael Merzenich has written a great post titled A “cognitive reserve” is a good thing to work on!. Recommended reading if you are interested in another scientific perspective for cognitive training.

I agree we should know more (as usual), especially for policy decisions, but there is enough research, from Marian Diamond et al (see beautiful essays below) work on enriched environments to cognitive reserve and training, that is shouting at all of us: Exercise Your Brain! Enjoy Learning! Statistics such as that the average American-including kids- watch 5 hours of TV daily… don’t mean “we need more research” but “how can we change this”?.

See a couple of quotes from my recent interview with Yaakov Stern on the Cognitive Reserve.

• “well…I was pretty surprised when, years ago, a reporter from Seventeen magazine requested an interview. I was really curious to learn why Read the rest of this entry »

Alvaro and I had the good fortune to attend a great conference last week called Learning & The Brain: Enhancing Cognition and Emotions for Learning. It was a fascinating mix of neuroscientists and educators talking with and listening to each other. Some topics were meant to be applied today, but many were food for thought – insight on where science and education are headed and how they influence each other.

Using dramatic new imaging techniques, such as fMRIs, PET, and SPECT, neuroscientists are gaining valuable information about learning. This pioneering knowledge is leading not only to new pedagogies, but also to new medications, brain enhancement technologies, and therapies…. The Conference creates an interdisciplinary forum — a meeting place for neuroscientists, educators, psychologists, clinicians, and parents — to examine these new research findings with respect to their applicability in the classroom and clinical practice.

Take-aways

• Humans are a mixture of cognition and emotion, and both elements are essential to function and learn properly
• Educators and public policy makers need to learn more about the brain, how it grows, and how to cultivate it
• Students of all ages need to be both challenged and nurtured in order to succeed
• People learn differently – try to teach and learn through as many different modalities as possible (engage language, motor skills, artistic creation, social interaction, sensory input, etc.)
• While short-term stress can heighten your cognitive abilities, long term stress kills you — you need to find balance and release
• Test anxiety and subsequent poor test results can be improved with behavioral training with feedback based on heart rate variability
• Dr. Robert Sapolsky is a very very enlightening and fun speaker
• Allow time for rest and consolidation of learned material
• Emotional memories are easier to remember
• Conferences like these perform a real service in fostering dialogues between scientists and educators

Read the rest of this entry »

Here is question 18 of 25 from Brain Fitness 101: Answers to Your Top 25 Questions.

Question:
Is physical fitness important to your brain fitness?

Key Points:

• Exercise improves learning through increased blood supply and growth hormones.
• Exercise is an anti-depressant by reducing stress and promoting neurogenesis.
• Exercise protects the brain from damage and disease, as well as speeding the recovery.
• Exercise benefits you the most when you start young.

Answer:
Read the rest of this entry »

We hope you are enjoying the growing coverage of Brain Fitness as much as we are. Below you have the Brain Fitness Newsletter we sent a few days ago-you can subscribe to this monthly email update in the box on the right hand side.

In this post, we will briefly cover:

I. Press: see what CBS and Time Magazine are talking about. SharpBrains was introduced in the Birmingham News, Chicago Tribune and in a quick note carried by the American Psychological Association news service.

II. Events: we are outreach partners for the Learning & the Brain conference, which will gather neuroscientists and educators, and for the Dana Foundation’s Brain Awareness Week.

III. Program Reviews: The Wall Street Journal reviewed six different programs for brain exercise and aging, and the one we offer is one of the two winners. A college-level counseling center starts offering our stress management one. And we interview a Notre Dame scientist who has conducted a replication study for the working memory training program for kids with ADD/ ADHD.

IV. New Offerings: we have started to offer two information packages that can be very useful for people who want to better understand this field before they commit to any particular program: learn more about our Brain Fitness 101 guide and Exercise Your Brain DVD.

V. Website and Blog Summary: we revamped our home page and have had a very busy month writing many good articles. We also hosted two “Blog Carnivals”- don’t you want to know what that means?
Read the rest of this entry »