“Whatever you struggle with in a sense as it stems from your neurology, the inherent plasticity of the brain gives you a basis for improvement. This is a way underutilized and under-appreciated resource that well all have.” Dr. Michael Merzenich on the Brain Science Podcast #54, 2/13/09.

Recently there has been growing controversy about the effectiveness of computer-based cognitive training programs. As a co-founder of Posit Science, Inc. Dr. Michael Merzenich is a staunch defender of the methods his company uses to validate the programs that they have developed. But for the purposes of this essay, I want to share some of the key ideas we discussed during his recent interview on the Brain Science Podcast.

First of all, I asked him to discuss some of the highlights of his long career. Since he was one of the first neuroscientists to embrace the concepts of neuroplasticity I was curious about how this came about. While he did have some exposure to the animal evidence as a graduate student, it was actually his experience with the invention of the cochlear implant that convinced Dr. Merzenich of the real-world, practical implications of brain plasticity. The quality of the Read the rest of this entry »

Busy as we have been, we only recently compiled the list of organizations who have purchased our Brain Fitness Market Report so far. We were impressed by the quality and variety represented, and the cross-sector demand for quality information in the emerging brain fitness/ cognitive health category. Seeing the list helps us prioritize efforts and coverage of market and research news and trends.

Below you have a selection of main categories, and a few selected clients:

· Research centers and universities: Harvard Medical School, US Army Research Lab, MaRS Discovery District, Oregon Center for Applied Science, University of Texas at Austin, University of Michigan.

· Older adults organizations and communities: AARP, Sunrise Senior Living, Belmont Village Senior Living.

· Healthcare Providers: Sutter Health, Memorial Hospital Health System, NeuroCare Network, Mindmedi Clinic. Read the rest of this entry »