We are excited to invite you to the first virtual, global SharpBrains Summit (January 18-20th, 2010). The SharpBrains Summit will feature a “dream team” of over 25 speakers who are leaders in industry and research from 7 countries, to discuss emerging research, tools and best practices for cognitive health and performance. This inaugural event will expose health and insurance providers, developers, innovators at Fortune 500 companies, investors and researchers, to the opportunities, partnerships, trends, and standards of the rapidly evolving cognitive fitness field.

Register Today

Learn more and register Here today, at discounted early-bird rates, to receive these benefits:

• Learn: Full access to all Conference live sessions, and Downloadable Recordings and Handouts
• See: latest technologies and products during Expo Day
• Connect and Discuss: become a member of the SharpBrains Network for Brain Fitness Innovation (members-only LinkedIn Group) through the end of 2010, access online chats during the summit, meet other registrants in your city
• Understand the Big Picture: access 10 Research Executive Briefs prepared by leading scientists

On top of those early-bird discounts, we offer an additional 15% discount for SharpBrains readers who want Regular Admission. Discount code: sharp2010. You can register Here.

Agenda/ Speakers

Monday, January 18th, 2010:

(Preliminary schedule, US Pacific Time)

8-9.15am. Cognition & Neuroplasticity: The New Healthcare Frontier

• Alvaro Fernandez, SharpBrains
• David Whitehouse, OptumHealth Behavioral Solutions
• William Reichman, Baycrest
• P Murali Doraiswamy, Duke University

9.30-11am. Tools for Safer Driving: The Opportunity with Teenagers and Adults

• Steven Aldrich, Posit Science
• Shlomo Breznitz, CogniFit
• Jerri Edwards, University of South Florida
• Peter Christianson, Young Drivers of Canada

Noon-1.30pm. Baby Boomers and Beyond: Maintaining Cognitive Vitality

• Kunal Sarkar, Lumos Labs
• Elizabeth Zelinski, USC Davis School of Gerontology Read the rest of this entry »

We are now finalizing agenda and contacting sponsors and partners. Details will be ready, and registration open, by the end of October. In the meantime, please Save the Date if you are interested in participating: January 18-20th 2010 (Pacific Time).

• Conference: January 18-19th. A series of 30-minute sessions (20-minute presentation, 10-minute Q&A), to discuss Market and Research Insights,  together with online discussions and, in some cities, social gatherings of participants.
• Expo Day: January 20th. Product demos by Sponsors.

Confirmed speakers and themes:

Monday, January 18th, 2010:

Cognition and Neuroplasticity: The New Healthcare Frontier

• Alvaro Fernandez, CEO, SharpBrains
• David Whitehouse, Chief Medical Officer, OptumHealth Behavioral Solutions
• William Reichman, President, Baycrest
• P Murali Doraiswamy, Biological Psychiatry Division Head, Duke University

Tools for Safer Driving: Teenagers and Older Adults

• Steven Aldrich, CEO, Posit Science
• Peter Christianson, President of Young Drivers of Canada
• Jerri Edwards, Assoc. Professor University of South Florida

Clinical Applications: Researching, Identifying, Treating Cognitive Deficits

• Keith Wesnes, Practice Leader, United BioSource Corporation
• Jonas Jendi, CEO, Cogmed
• Michel Noir, President, Scientific Brain Training
• Elkhonon Goldberg, Chief Scientific Advisor, SharpBrains

Read the rest of this entry »

(Alvaro’s note: one of the most common enemies of getting quality cognitive exercise is being on “mental autopilot”. I recently came across an excellent new book, titled The Daily Trading Coach: 101 Lessons for Becoming Your Own Trading Psychologist, by trading performance expert Dr. Brett Steenbarger, which explicitly calls for addressing the “mental autopilot” problem in his Lesson 4. Even for those of us who are not traders, Dr. Steenbarger advice provides excellent guidance for peak cognitive performance. Dr. Steenbarger graciously gave us permission to share with you, below, Lesson 4: Change Your Environment, Change Yourself. Enjoy!).

Human beings adapt to their environments. We draw on a range of skills and personality traits to fit into various settings. That is why we can behave one way in a social setting and then seem like a totally different human being at work. One of the enduring attractions of travel is that it takes us out of our native environments and forces us to adapt to new people, new cultures, and new ways. When we make those adaptations, we discover new facets of ourselves. As we’ll see shortly, discrepancy is the mother of all change: when we are in the same environments, we tend to draw upon the same, routine modes of thought and behavior.

A few months ago I had an attack of acute appendicitis while staying in a LaGuardia airport hotel awaiting a return flight to Chicago. When I went to the nearest emergency room at Elmhurst Hospital outside Jackson Heights, Queens, I found that I was seemingly the only native English speaker in a sea of people awaiting medical care. After some difficulty attracting attention, I was admitted to the hospital and spent the next several days of recuperation navigating my way through patients and staff of every conceivable nationality. By the end of the experience, I felt at home there. I’ve since stayed at the same airport hotel and routinely make visits into the surrounding neighborhoods—areas I would have never in my wildest dreams ventured into previously. In adapting to that environment, I discovered hidden strengths. I also overcame more than a few hidden prejudices and fears.

The greatest enemy of change is routine. When we lapse into routine and operate on autopilot, we are no longer fully and actively conscious of what we’re doing and why. That is why some of the most fertile situations for personal growth—those that occur within new environments—are those that force us to exit our routines and actively master unfamiliar challenges.

In familiar environments and routines, we operate on autopilot. Nothing changes.

When you act as your own trading coach, your challenge is to stay fully conscious, alert to risk and opportunity. One of your greatest threats will be the autopilot mode in which you act without thinking, without full awareness of your situation. If you shift your trading environment, you push yourself to adapt to new situations: you break routines. If your environment is always the same, you will find yourself gravitating to the same Read the rest of this entry »

We just received this quote of how a major health system is using our Brain Fitness Market Report:

“At Sutter Health Partners we recognize the importance of brain health and how much the health of the brain and the body are interdependent.  The market report helped us further target our coaching efforts to integrate brain fitness and upgrade our entire coaching platform.  It is easy to read and gives you the industry perspective in a thorough yet concise manner.  I highly recommend it!”

– Margaret Sabin, CEO of Sutter Health Partners and VP, New Product Development, at Sutter Health.

You may wonder, “what is the link between  wellness coaching and brain fitness”?

In practice, good health and wellness coaches provide excellent brain health advice, given that the areas they focus on (nutrition, physical exercise, stress management) do play an important role in maintaining our brains in top shape.

Additionally, pioneers  such as Sutter Health Partners are adding a Brain “lens” to their work. How?

First, by better understanding and explaining the brain benefits of what they already do, in order to provide additional motivation to stick with healthy behaviors. For example, most people will be able to recite multiple benefits of moderate cardiovascular exercise. But how many know  that it can also contribute to neurogenesis -the creation of new neurons – in adult brains?

Second, by starting to offer brain fitness guidelines to clients who want too go beyond crossword puzzles and sudoku.

I had a great training session with a number of Sutter Health coaches last week – let me summarize some of the main points we covered. Read the rest of this entry »

Have you heard of or read John Ratey’s book “Spark: The Revolutionary New Science of Exercise and The Brain”? According to Harvard Psychiatry Professor John Ratey nothing beats exercise for promoting brain heath.

I am sure you have also heard that exercising your mind promotes brain health.

What is the connection between physical and mental exercises? Do they have additive effects on brain health? Are they redundant?

Read the rest of this entry »

Interesting recent news:

For more on these news, and commentary: Read the rest of this entry »

We human beings are social animals. It seems intuitive (even for introverts!) that social contact has benefits. Obviously we need other people to fulfill basic needs such making sure that our genes outlive. Maybe less obviously we seem to need other people to maintain adequate levels of mental well being and motivation.

Even less obviously, social contact may help us improve our brain functions…

Mental fitness seems to depend on a large part on being connected with other people. For instance people with low social support seem to be more prone to mental illness (McGuire & Raleigh, 1986). In 2007, Gladstone and colleagues studied 218 patients with major depression and found out that low social support, especially coming from the family, was associated with chronic depression.

Merely imagining loneliness can negatively affect our behavior…

Read the rest of this entry »

Did you read about the recent experiment where young chimps displayed amazing visual working memory capability, beating humans?

- You can watch a short video here.

- Lumos Labs has released a very fun game to test your own skills: try out this Chimp Game!

 

Also, some very good recent news articles:

1) Is it worth going to the mind gym? (New Scientist). This is one of the best articles we have read in a while (unfortunately requires subscription).

- “Birdwatching is the brainchild of San Francisco-based Lumos Labs, just one of the dozens of companies that have sprung up in recent months to cash in on the “brain-training” craze. Like most of its competitors, the theory behind …”

Comments: the article introduces readers to much of the research and scientists we discuss in our blog, such as Torkel Klingberg’s work and recent results from the IMPACT study. The article would have been even better had Daniel Gopher been interviewed on his work improving cognitive performance of military pilots and basketball players.

2) Innovation: Your Brain Needs Just as Much Exercise as Your Body (Fox Business Network)

- “The market, however, is still small. According to Alvaro Fernandez , who co-founded market research and consulting firm SharpBrains, which is focused solely on the field of brain fitness, in 2007 the market was valued at $225 million, which is up from $150 million in 2005. Fernandez thinks there’s potential for it to surge, reaching more than $2 billion by 2016.”

Comments:  Very good article. Those estimates refer to the whole brain fitness software market to assess and train cognitive skills, including Read the rest of this entry »

Neuroscientists at Columbia University Medical Center (see our previous interview with Yaakov Stern on the Cognitive Reserve) have asked for help in recruiting volunteers for an exciting clinical trial. If you are based in New York City, and between the ages of 60 and 75, please consider joining this study.

More information below:

—————————

Use it or Lose it?

Train your Brain! Healthy adults between the ages of 60 and 75 living in NYC are invited to join a study of mental fitness training. Qualified individuals will play a scientifically-based video game in our laboratory, and will be tested to determine the effects on attention, memory, and cognitive performance.

You will earn up to $600 plus transportation costs if you complete the 3-month program.

This exciting study is being performed by the Cognitive Neuroscience Division of the Sergievsky Center at Columbia University Medical Center.

If interested, contact us today: Read the rest of this entry »

I hope you are having happy holidays, and are getting ready for New Year celebrations. Best wishes to you and your loved ones. 

Via MedJournalWatch we just found this interesting paper, 

Associations of job demands and intelligence with cognitive performance among men in late life. Guy G. Potter PhD^*, Michael J. Helms BS, and Brenda L. Plassman PhD Neurology 2007.

- CONCLUSIONS: “Intellectually demanding work was associated with greater benefit to cognitive performance in later life independent of related factors like education and intelligence. The fact that individuals with lower intellectual aptitude demonstrated a stronger positive association between work and higher cognitive performance during retirement suggests that behavior may enhance intellectual reserve, perhaps even years after peak intellectual activity.”

This is consistent with the Cognitive Reserve theory we discussed in the interview with neuroscientist Yaakov Stern:

- AF (Alvaro Fernandez): OK, so our goal is to build that Reserve of neurons, synapses, and skills. How can we do that? What defines “mentally stimulating activities” or good “brain exercise”?

- YS (Yaakov Stern): In summary, we could say that “stimulation” consists of engaging in activities. In our research almost all activities are seen to contribute to reserve. Some have challenging levels of cognitive complexity, and some have interpersonal or physical demands. In animal studies, exposure to an enriched environment or increased physical activity result in increased neurogenesis (the creation of new neurons). You can get that stimulation through education and/ or your occupation. There is clear research showing how those two elements reduce the risk. Now, what is very exciting is that, no matter one’s age, education and occupation, our level of participation in leisure activities has a significant and cumulative effect. A key message here is that different activities have independent, synergistic, contributions, which means the more things you do and the earlier you start, the better. But you are never stuck: better late than never.

- Read more on the Cognitive Reserve

In short, mentally and socially stimulating activities, through our education, occupation AND leisure activities, contribute to building a Cognitive Reserve in our brains that may help delay memory problems, Mild Cognitive Impairment, and Alzheimer’s related symptoms, and help maintain cognitive performance overall as we age.

If you are thinking about New Year Resolutions, this is one more area to consider. Happy 2008!