Sharp Brains: Brain Fitness and Cognitive Health News

Save the Date: SharpBrains Summit, Technology for Cognitive Health and Performance

We are very excited to announce the first SharpBrains Summit, a virtual conference to take place January 18-20th, 2010.  Over 25 leading speakers (see confirmed speakers below) and a professional audience will discuss emerging innovation and technology for lifelong cognitive health and performance. The Summit will highlight the convergence of neurocognitive research, non-invasive technology and healthcare, discuss emerging best practices, and help predict how a growing range of tools may provide solutions to cognitive health and performance-related issues.

We are now finalizing agenda and contacting sponsors and partners. Details will be ready, and registration open, by the end of October. In the meantime, please Save the Date if you are interested in participating: January 18-20th 2010 (Pacific Time).

  • Conference: January 18-19th. A series of 30-minute sessions (20-minute presentation, 10-minute Q&A), to discuss Market and Research Insights,  together with online discussions and, in some cities, social gatherings of participants.
  • Expo Day: January 20th. Product demos by Sponsors.

Confirmed speakers and themes:

Monday, January 18th, 2010:

Cognition and Neuroplasticity: The New Healthcare Frontier

  • Alvaro Fernandez, CEO, SharpBrains
  • David Whitehouse, Chief Medical Officer, OptumHealth Behavioral Solutions
  • William Reichman, President, Baycrest
  • P Murali Doraiswamy, Biological Psychiatry Division Head, Duke University

Tools for Safer Driving: Teenagers and Older Adults

  • Steven Aldrich, CEO, Posit Science
  • Peter Christianson, President of Young Drivers of Canada
  • Jerri Edwards, Assoc. Professor University of South Florida

Clinical Applications: Researching, Identifying, Treating Cognitive Deficits

  • Keith Wesnes, Practice Leader, United BioSource Corporation
  • Jonas Jendi, CEO, Cogmed
  • Michel Noir, President, Scientific Brain Training
  • Elkhonon Goldberg, Chief Scientific Advisor, SharpBrains

Read the rest of this entry »

Does cognitive training work? (For Whom? For What?)

The growing field of cognitive training (one of the tools for brain fitness) can appear very confusing as the media keeps reporting contradictory claims. These claims are often based on press releases, without a deeper evaluation of the scientific evidence.

Let’s take a couple of recent examples, in successive days:

“It doesn’t work!” type of headline:
Reuters (Feb. 10, 2009) — Formal brain exercise won’t help healthy seniors: research
“Healthy older people shouldn’t bother spending money on computer games and websites promising to ward off mental decline, the author of a review of scientific evidence for the benefits of these “brain exercise” programs says”.

“It works!” type of headline:
ScienceDaily (Feb. 11, 2009) — Computer Exercises Improve Memory And Attention, Study Suggests
“According to the researchers, participants who used the Brain Fitness Program also scored as well as those ten years younger, on average, on memory and attention tests for which they did not train.”

So… does structured brain exercise / cognitive training work or not?

The problem may in fact reside in asking this very question in the first place, as Alvaro pointed out a while ago in his article “Alzheimer’s Disease: too serious to play with headlines“.

We need a more nuanced set of questions.

Why? Because:
1. Cognition is made of several different abilities (working memory, attention, executive functions such as decision-making, etc)
2. Available training programs do not all train the same abilities
3. Users of training programs do not all have the same needs or goals
4. We need to differentiate between enhancing cognitive functions and delaying the onset of cognitive deficits such as Alzheimer’s.

Let’s illustrate these points, by Read the rest of this entry »

Brain fitness & training heads towards its tipping point

How do you know when something is fast moving towards a Gladwellian tipping point? When health insurance companies and public policy makers launch significant initiatives.

For example, the government of Ontario recently announced a $10 million investment with Baycrest Research Centre who will partner with MaRS Venture Group to develop and commercialise brain fitness technologies. The investment was matched by an additional $10 million from private sources.

Another important development was the $18 million agreement between the Australian-based Brain Resource Company (ASX:BRC) and OptumHealth in the US. This will allow for the provision of web-based cognitive assessments as part of a clinician’s decision support systems.

These are some initiatives covered in a webinar Top Ten Cognitive Fitness Events of 2008 presented in December for SharpBrains’ clients. Alvaro Fernandez described the state of play and main drivers behind the growth of the burgeoning brain fitness market – which I will try and summarize here.

The key drivers seem to be Read the rest of this entry »

Co-Adaptive Learning: Adaptive Technology for the Aging

My apologies for not having blogged in a few days. I landed back in San Francisco today after speaking and participating in a very stimulating event put together by the Arizona State University’s Adaptive Neural Systems Center with funding from the National Science Foundation.

The 2-day symposium was titled Co-Adaptive Learning: Adaptive Technology for the Aging (link opens a PDF with the agenda), featured impressive speakers and a highly qualified audience, and covered a wide array of current and future healthcare and aging applications of neuroscience. The one aspect that was very meaningful for me to observe how often we discussed cognitive abilities, cognitive deficits, cognitive assessments, cognitive enhancement tools (both invasive and non-invasive) in a variety of healthy aging and clinical contexts.

I will share more about the event in the next few days, including links to the fascinating work presented by speakers, but let me know simply thank the two gracious organizers and hosts of the event by quoting the goal of their center and work:

- Jimmy Abbas, PhD: “One of the hallmarks of biological systems is the ability to adapt. In our work, we mimic neurobiological systems in order to endow technology with the ability to adapt, and we use technology to maximize adaptations in neurobiological systems. With these approaches, we aim to promote functional adaptation after disability.”

- Ranu Jung, PhD: “Our goal is to improve the quality of life of individuals with disabilities by designing techniques to investigate, replace and repair damaged neural systems to enhance mobility and functionality. Whether a person has spinal cord injury, limb loss or Parkinson’s disease, mobility and functionality mean independence.”

Links:

Center: Adaptive Neural Systems Center.

Agenda (PDF): Co-Adaptive Learning: Adaptive Technology for the Aging

Cognitive Health News Round-Up

Round-up of interesting recent news on cognitive health and fitness: the field is in motion.

1) Baycrest creates Centre for Brain Fitness with $10-million Investment from Ontario Government (Canada NewsWire)

2) Cognitive tests are the best way to select medical students (EurekAlert)

3) High blood pressure hard on the aging brain (Reuters)

4) Alzheimer’s tests beneficial for seniors (Atlanta-Journal Constitutional)

5) Dementia-Dreading Baby Boomers Spur Race to Invent Brain Games (Bloomberg)

6) Vivity Labs launches Fit Brains brain-training game site (VentureBeat) 

7) Depression and Alzheimer’s (NHS Choices)

For selected quotes and comments, Read the rest of this entry »

The Gregarious Brain and cognitive skills

I find via MindHacks that NYT Magazine has published a great article titled The Gregarious Brain, subtitled “Williams syndrome – a genetic accident that causes cognitive deficits-”. The writer, David Dobbs, does an spectacular job at explaining that syndrome in the context of what cognitive skills are and how they evolved. Some sample quotes:

  • “In the view of two of Bellugi’s frequent collaborators, Albert Galaburda, a Harvard Medical School professor of neurology and neuroscience, and Allan Reiss, a neuroscientist at the Stanford School of Medicine, Nicki’s learned facility at sports talk illustrates a central lesson of Williams and, for that matter, modern genetics: genes (or their absence) do not hard-wire people for certain behaviors. There is no gene for understanding calculus. But genes do shape behavior and personality, and they do so by creating brain structures and functions that favor certain abilities and appetites more than others.”
  • “…This doesn’t mean that specific behaviors are hard-wired. M.I.T. math majors aren’t born doing calculus, and people with Williams don’t enter life telling stories. As Allan Reiss put it: “It’s not just ‘genes make brain make behavior.’ You have environment and experience too. By environment, Reiss means less the atmosphere of a home or a school than the endless string of challenges and opportunities that life presents any person starting at birth.”
  • (Talking about when our ancestors started to live in larger groups) “But the bigger groups imposed a new brain load: the members had to be smart enough to balance their individual needs with those of the pack. This meant cooperating and exercising some individual restraint. It also required Read the rest of this entry »

Welcome to SharpBrains!

As seen in The New York Times, Wall Street Journal, CNN, US News & World Report, and more, we are a market research & advisory company focused on providing high-quality information and guidance to navigate the brain fitness and cognitive health market.
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