The Neurotechnology Industry Organization (NIO) just announced the top ten emerging areas of neuroscience that will “impact the future of treatments for brain and nervous system”: Top 10 Neuroscience Trends in 2007.

It provides superb food for thought. And some of them will sound familiar to readers of this blog:

* 6. Normal brain aging gets more attention: More research and development is being focused on thinking impairments that only partially limit independence and quality of life for senior citizens, adults and school aged children. Neurosoftware will penetrate nursing homes and schools, as brain fitness software becomes new first-line treatment strategy.
* 8. Prevention evidence grows: You are what you eat; smoking is as bad as we thought; and new studies reveal the effects of environmental substances on Alzheimer’s disease, Parkinson’s disease and others.
* 9. Emotional disorders research advances:  New research continues to link neurogenesis to treatment of depression.  A better understanding of PTSD should lead to new treatment regimes.

Want to read probably the best overview of the neurosoftware/ brain fitness software market? Check this article, fresh from the oven: Thank Boomers for Buffing Up Brain Market.

To clarify the numbers mentioned: we project $225m in the US alone (growing from $70m in 2003), broken-down as follows: $80m for the Consumer segment, $60m in K12 Education, $50m in Clinical applications, and $35m in the Corporate segment. The Consumer segment, with a healthy aging value proposition, is the most recent one but the most rapidly growing.

For a limited time only: we can offer a 10% Discount and Free shipping for SharpBrains readers who want to buy MindFit brain fitness program. Simply visit this website introduce the Discount Code SB-MF-10 in the Discounts/Coupons field as you check out. 

Note: by clicking here you will visit a different website, unafiliated with us.  Please remember that we have not developed MindFit, but consider it one of the programs with good grades in our 10-Question Evaluation Checklist, so we are glad to have secured this discount.

Below you have some demos, so you get a sense of the types of exercises we are talking about. Have fun!

The “Inside and Outside” task was designed to train your divided attention skills. Divided attention is the ability to pay attention to more than one thing at a time. Read the rest of this entry »

We are offering a limited-time deal for the rest of February 2007.

You will get Brain Fitness 101: Answers to Your Top 25 Questions included for free! (an $11.95 savings!)

Dr. Elkhonon Goldberg and Alvaro Fernandez answer in plain English the most common questions around why and how to exercise our brains.

 

…when you buy any of the following brain exercise programs:

Exercise Your Brain: New Brain Research and Implications DVD

This one-hour and 20 minute class introduces you to the science of brain fitness and includes many engaging brain exercises you can do on your own or in a group setting. You will learn about basic neuroanatomy and physiology, as well as hear about the groundbreaking publications that launched this field. Then, get you will practice how to exercise your own brain and flex all your mental muscles. Perfect introduction to Brain Fitness! 
  Read the rest of this entry »

The Wall Street Journal has a great article today, Putting Brain Exercises to the Test (requires subscription), that compares 6 different computer-based brain exercise programs along ease-of-use, fun, and science behind. We at SharpBrains conducted a very similar exercise last year, coming to basically the same conclusions.

The article compares Nintendo Brain Age, MyBrainBuilder, MyBrainTrainer, HappyNeuron, (CogniFit Science) MindFit and Posit Science brain fitness 2.0, and ends up recommending Read the rest of this entry »