A spate of recent news coverage on brain fitness and “brain training” reflects a growing interest in natural, non-drug-based interventions to keep our brains sharp as we age. This interest is very timely, given the aging population, increasing Alzheimer’s rates, and soaring health care costs that place more emphasis than ever on prevention and changing lifestyle.

This past Tuesday, the MIT Club of Northern California, the American Society on Aging, and SmartSilvers sponsored an event on The Emerging Brain Fitness Software Market: Building Better Brains to explore the realities and myths of this growing field. The panel was moderated by Zack Lynch, Executive Director of the Neurotechnology Industry Organization, and composed of a venture capitalist and 3 CEOs of program developers in the field. Before the panel, I had the chance to present an overview of the state of the Brain Fitness Software Market based on our upcoming report to be released on March 4th.

Why are we talking about this field at all? Well, for one, an increasing number of companies are achieving significant commercial success in packaging “brain exercise”. An example is the line of Nintendo games, such as Brain Age and Brain Training, that have shipped over 15 million units worldwide despite limited scientific support, since 2005. What is less visible is that a number of companies and scientists are Read the rest of this entry »

Here’s a fun puzzle that a friend gave me over dinner a few days ago …

How do you cut a cake into eight equal pieces with only three cuts?
the cake in the puzzle is not necessarily the one pictured below

You have to use your mental rotation and mental imagery skills to visualize the answer for this puzzle. In doing so, you are using your visual cortex in the occipital lobes, your somatosensory cortex in your parietal lobes, and your executive functions in your frontal lobes to help create and evaluate your hypotheses.

To see how you did, click here to read the answer.