Prof. Baba Shiv, one of our advisors, just published a fascinating paper on the power of our beliefs to influence brain activation, and on how marketing can influence those beliefs:

Price Tag Can Change The Way People Experience Wine, Study Shows (Science Daily)

- According to researchers at the Stanford Graduate School of Business and the California Institute of Technology, if a person is told he or she is tasting two different wines—and that one costs $5 and the other $45 when they are, in fact, the same wine—the part of the brain that experiences pleasure will become more active when the drinker thinks he or she is enjoying the more expensive vintage.

- “What we document is that price is not just about inferences of quality, but it can actually affect real quality,” said Baba Shiv, a professor of marketing who co-authored a paper titled “Marketing Actions Can Modulate Neural Representations of Experienced Pleasantness,” published online Jan. 14 in the Proceedings of the National Academy of Sciences. (Note: link here)

This Stanford article provides an overview of his research: click Here.

- “The belief in the academic field is that emotions are essential to decision making, otherwise you’ll end up making bad decisions,” Shiv says. “But,” he adds, explaining his huge contrarian streak, “I can show the opposite as well, that Read the rest of this entry »

My first full-time job was as a strategic consultant at McKinsey & Company. A very intense 2-year learning experience.

Their Alumni News Service recently interviewed me and published this great article on SharpBrains. The writer does a superb job of providing an overview of what we do, so I recommend you read it. I’d like to emphasize the following quotes for anyone looking for jobs these days, so that “brain exercise” is part of the equation:

• “Alvaro has some very high praise for the mental gymnastics that the McKinsey experience provides.  Given that the frontal lobes in our brain (behind the forehead) only mature in our late 20s, he says, the jobs we take in our early and mid-20s are very important not only for our career prospects, but also for our brain development fitness. This is the stage in our life where, consciously or not, we can improve our decision-making, initiative and self-regulation abilities, all of which literally affect the physical growth of our frontal lobes in a significant way.”
• “Joining McKinsey as a BA is literally like joining a brain gym,” Alvaro says. “The demands of the ‘McKinsey model’ Read the rest of this entry »

Meme: “The term “meme” (rhyming with “theme”), coined in 1976 by the biologist Richard Dawkins, refers to a “unit of cultural information” which can propagate from one mind to another in a manner analogous to genes.

If you haven’t read Dawkins’ classic book The Selfish Gene…it is never too late to enjoy it!

There are some “memes” floating now around bloggers and I have been “tagged” (included) by 2 of them. So here you have:

1) On good daily habits: this is the original post, and here are Hueina’s My Simply Successful Secrets.

My “Simply Sucessful Secrets” habits that I follow close to every day, in more or less that sequence:

• Perform 10-15 minutes of Read the rest of this entry »