Here you have The 10 Most Popular Brain Fitness & Cognitive Health Books, based on book purchases by SharpBrains’ readers during 2008.

Enjoy!

	1. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Pear Press, March 2008) - Dr. John Medina, Director of the Brain Center for Applied Learning Research at Seattle Pacific University, writes an engaging and comprehensive introduction to the many daily implications of recent brain research. He wrote the article Brain Rules: science and practice for SharpBrains readers.
	2. The Beck Diet Solution: Train Your Brain to Think Like a Thin Person (Oxmoor House, March 2007) - Dr. Judith Beck, Director of the Beck Institute for Cognitive Therapy and Research, connects the world of research-based cognitive therapy with a mainstream application: maintaining weight-loss. Interview notes here.
	3. The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science (Viking, March 2007) - Dr. Norman Doidge, psychiatrist and author of this New York Times bestseller, brings us “a compelling collection of tales about the amazing abilities of the brain to rewire, readjust and relearn”. Laurie Bartels reviews the book review here.
	4. Spark: The Revolutionary New Science of Exercise and the Brain(Little, Brown and Company, January 2008) - Dr. John Ratey, an associate clinical professor of psychiatry at Harvard Medical School, summarizes the growing research on the brain benefits of physical exercise. Laurie Bartels puts this research in perspective here.

	5. The Art of Changing the Brain: Enriching the Practice of Teaching by Exploring the Biology of Learning (Stylus Publishing, October 2002) - Dr. James Zull, Director Emeritus of the University Center for Innovation in Teaching and Education at Case Western Reserve University, writes a must-read for educators and lifelong learners. Interview notes here.
	6. Train Your Mind, Change Your Brain: How a New Science Reveals Our Extraordinary Potential to Transform Ourselves (Ballantine Books, January 2007) - Sharon Begley, Newsweek’ excellent science writer, provides an in-depth introduction to the research on neuroplasticity based on a Mind & Life Institute event.
	7. Thanks: How the New Science of Gratitude Can Make You Happier (Houghton Mifflin, August 2007) - Prof. Robert Emmons, Professor of Psychology at UC Davis and Editor-In-Chief of the Journal of Positive Psychology, writes a solid book that combines a research-based synthesis of the topic as well as practical suggestions. Interview notes here.
	8. The Executive Brain: Frontal Lobes and the Civilized Mind (Oxford University Press, January 2001) - Dr. Elkhonon Goldberg, clinical professor of neurology at New York University School of Medicine, provides a fascinating perspective on the role of the frontal roles and executive functions through the lifespan. Interview notes here.
	9. The Brain Trust Program: A Scientifically Based Three-Part Plan to Improve Memory (Perigee Trade, September 2007) - Dr. Larry McCleary, former acting Chief of Pediatric Neurosurgery at Denver Children’s Hospital, covers many lifestyle recommendations for brain health in this practical book. He wrote the article Brain Evolution and Health for SharpBrains.
	10. A User’s Guide to the Brain: Perception, Attention, and the Four Theaters of the Brain (Pantheon, January 2001) - In this book (previous to Spark), Dr. John Ratey provides a stimulating description of how the brain works. An excellent Brain 101 book to anyone new to the field.

We are fans of the Brain Science Podcast series hosted by Ginger Campbell, so are pleased to announce that Dr. Campbell will start offering to SharpBrains readers, periodically, the highlights of her most interesting podcasts. Below, her first post. Enjoy!

- Alvaro

———–

In a recent interview on the Brain Science Podcast, Dr. John Medina, author of Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School shared some of the practical implications of recent neuroscience research.

We talked about the importance of exercise and sleep and we discussed why appreciating how our memory and attention systems really work could change how we run schools, businesses, and even our daily lives.

For example, Read the rest of this entry »

Several hundred people participated in our first Brain Fitness Webinar Series, and are glad how the experiment well. We are already thinking of topics and speakers for a second one, so stay tuned!

In case you couldn’t attend them, we are sharing the slides we used (we did not record the webinar sessions). Here you go:

 

1) Webinar #1: Presentation Slides Here.

In “The State of the Brain Fitness Software Market, 2008,” I provided an overview of the science, market, and vendor landscape of the emerging brain fitness software market, based on our recent market report.
- Target audience: Executives, professionals, investors, reporters and bloggers interested in learning more about the brain fitness market.
- More information: Market Report.
 

2) Webinar #2: Presentation Slides Here.

In “Brain Rules for Thinking Smarter,” John Medina, developmental molecular biologist

Read the rest of this entry »

A few quick updates: 

1)  Yesterday we had a fun webinar with John Medina, author of Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School.

You may enjoy checking out the slides we discussed.

2) Please remember that there is another webinar coming, next Tuesday. I hope you can join us!

Webinar: In “The Science and Practice of Brain Fitness,” I will provide an overview of the Brain 101, latest research findings and implications for how to improve brain health and performance based on my class at UC-Berkeley Lifelong Learning Institute and speaking engagements.
- Target audience: Anyone who wants to learn more about brain health and performance. This is designed to be not a technical session, but a fun, stimulating hour.
- Date and time: Tuesday June 10th, 2pm EDT/ 11am PDT
Register: Here

Read the rest of this entry »

We had an informative webinar this Tuesday, discussing the State of the Brain Fitness Software market today, based on the findings in our Market Report. In case you missed it, you can find below a link to check out and download the PowerPoint slides I presented (just the visuals, without audio) to cover these areas:

1- The Four Pillars for Brain Health

2- Cognitive Abilities can Be Assesed and Trained

3- An emerging field, and poised to grow

4- A confusing player landscape. Think “What For”, not “Best”.

Link: State of the Brain Fitness Software Market 2008

Please remember that we have 2 upcoming webinars, and you can still register!:

Read the rest of this entry »

I have been travelling much over the last 2 weeks to speak at a number of conferences and universities. I promised I would be sharing some of the key highlights, but we have decided to do something better to do justice to the richness and complexity of the field we cover. We are going to launch an experiment: a Brain Fitness Webinar Series.

This inaugural Brain Fitness Webinar Series will consist of 3 free live sessions. The series covers the most fundamental advances in cognitive science and their implications for individuals, companies and organizations. And we are honored to have John Medina lead of the sessions!

Each event is independent, in topic and in registration process.

Webinar #1: In “The State of the Brain Fitness Software Market, 2008,” I will provide an overview of the science, market, and vendor landscape of the emerging brain fitness software market, based on our recent market report on this growing category.
- Target audience: Executives, professionals, investors, reporters and bloggers interested in learning more about the brain fitness market.
- More information: Market Report.
- Date and time: Tuesday May 27th, 2pm EDT/ 11am PDT
Register: Here

 

Webinar #2: In “Brain Rules for Thinking Smarter,” John Medina, developmental molecular biologist and author of Brain Rules: 12 Principles for Striving and Thriving at Work, Home, and School will emphasize the importance of physical exercise, stress management…and avoiding multitasking altogether.
- Target audience: Anyone who wants to learn more about brain health and performance.
- More information: The Science of Thinking Smarter, by John Medina.
- Date and time: Tuesday June 3rd, 2pm EDT/ 11am PDT
Register: Here

 

Webinar #3: In “The Science and Practice of Brain Fitness,” I will provide an overview of the Brain 101, latest research findings and implications for how to improve brain health and performance based on my classes and speaking engagements.
- Target audience: Anyone who wants to learn more about brain health and performance
- Date and time: Tuesday June 10th, 2pm EDT/ 11am PDT
Register: Here

 

I hope you find this series stimulating. Just pick the event that sounds more relevant to your interests! 

John Medina, Director of the Brain Center for Applied Learning Research at Seattle Pacific University, and author of Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School, wrote a great article for us on Brain Rules: science and practice, bringing brain research to daily life.

We enjoyed the book very much since it provides an excellent and engaging overview of recent brain research, so we are glad to see it reaching new corners. You may enjoy these 2 new resources:

1) A 52-minute video based on his Google talk on April 8th: click Here. Great discussion of the brain benefits of physical exercise and stress management.

2) An interview at Harvard Business Review, titled The Science of Thinking Smarter. I enjoyed some of the exchanges, such as this one (though I find the question a bit mystifying, are we assuming it is genes all that matter for leadership?):

Question: In the absence of genetic testing, do you see any merit in the sort of psychological testing some businesses use, such as the Myers-Briggs test?

(Please remember you can subscribe, at the top of this page, to receive this complimentary bi-monthly newsletter by email). 

We are proud to announce that we now belong to the exclusive Scientific American Partner Network. Scientific American Mind spoke highly of our website last year, so it was only natural (but made us very pleased) that we were invited to join their new blogger network. We remain an independent company, so there will be few obvious changes – mainly some more links between their website and ours and new banner ads administered by Scientific American’s great team. 

News

Brain Fitness Software Report: Reviews:  our just released Market Report is earning a growing number of accolades as a must-read publication for executives and investors interested in emerging brain health trends and opportunities.  

Brain Rules- science and practice: molecular biologist John Medina releases a new book to make brain science accessible and relevant to all, and writes a fun article challenging the very existance of classrooms and cubicles. Read the rest of this entry »

Interested a good, non-technical, summary of the implications of recent brain science in our daily lives? Biologist John Medina offers that in his article below (as part of our Author Speaks Series) and in his new book: Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School. Enjoy!

(Note: John will be in the Bay Area on April 8 and 9th, speaking at Google and San Jose Rotary).

———————-

Brain Rules

– By John Medina

Go ahead and multiply the number 8,388,628 x 2 in your head. Can you do it in a few seconds? There is a young man who can double that number 24 times in the space of a few seconds. He gets it right every time. There is a boy who can tell you the exact time of day at any moment, even in his sleep. There is a girl who can correctly determine the exact dimensions of an object 20 feet away. There is a child who at age 6 drew such lifelike and powerful pictures, she got her own show at a gallery on Madison Avenue. Yet none of these children could be taught to tie their shoes. Indeed, none of them have an IQ greater than 50.

The brain is an amazing thing.

Read the rest of this entry »

Stephanie West Allen kindly alerted us of her impressive new initiative and blog, in collaboration with Dr. Jeffrey M. Schwartz, titled Brains On Purpose™. They have partnered to bring a series of seminars on neuroscience and conflict resolution: Portland, Oregon, in November 2007, and San Francisco Bay Area in January 2008-so far.  Dr. Schwartz has previously participated in a similar and fruitful initiative on The Neuroscience of Leadership with David Rock. We wish them best luck in this exciting initiative.

Stephanie writes a great blog post on “What are you feeling?” “What am I feeling?” These questions are tools for brain taming, explaining how “A flurry of articles appeared this week (such as this one in Scientific American: “Name that feeling: You’ll feel better“) about the neuroscience research showing that labeling your feelings can quiet your brain and increase impulse control”

adding that…

“In our recent article “Lead Your Brain Instead Of Letting It Lead You,” we talk about the practice of making mental notes (first described by Jeff in his book Dear Patrick: Life is Tough – Here’s Some Good Advice). Developing your skill in making mental notes can bring relief when high conflict occurs.” and “The more skilled you get at labeling, the more quickly — no matter the situation — you can return to equanimity and composure.”

Check her post to learn more about the labeling technique. Developing mental notes can be a very powerful way to self-regulate behavior, not too different from cognitive therapy and emotional self-regulation techniques.

Exciting to see more scientists and practitioners bringing research into practice! As we have mentioned, Brain Fitness is something that applies to different ages and different purposes, and this is a great example for lawyers.