You may be reading all about brain fitness and brain training. It seems every week brings a new barrage of articles and studies which often contradict what you read the month before: Does Gingko Biloba help delay Alzheimer’s Disease? Can physical exercise help you stay sharp as you age? Which computer-based “brain fitness programs”, if any, are worth your money?

All this coverage reflects very exciting scientific findings but also poses a key dilemma: How to become an informed lifelong learner and consumer when there are few and contradictory authoritative guidelines?

The SharpBrains Guide to Brain Fitness (to be published in May 2009; $24.95) aims to fill that void. This guide is the result of over a year of extensive research including more than a hundred interviews with scientists, professionals and consumers, and a deep literature review. Below you have some of the main findings from our effort. The guide not only covers these aspects in more depth and offers practical guidance, but also includes 18 interviews with prominent scientists to help you understand the research better.

Can we introduce you to your Brain?

The Guide will start at the obvious starting point: The Human Brain. In order to make informed decisions about brain health, one needs to first understand the basic organization of the human brain and how it tends to change as we get older.

• The brain is composed of a number of regions serving distinct functions. Forget IQ: our life and productivity depend on a variety of brain functions, not just one.

• There is nothing inherently fixed in the trajectory of how brain functions evolve as we age. Your lifestyle, actions, and even thoughts, do matter.

The 4 Pillars of Brain Maintenance

Neuroplasticity is the lifelong capacity of the brain to change and rewire itself in response to the stimulation of learning and experience. The latest scientific research shows that specific lifestyles and actions can, no matter our age, improve the health and level of functioning of our brains.

What factors seem to have the most influence? Read the rest of this entry »

If you subscribe to our monthly newsletter, you may remember we ran a survey in January. Well, the response rate and the quality of the responses were nothing short of spectacular, in many dimensions. The responses from over 2,000 participants (out of 21,000 subscribers) reinforce the need for public awareness initiatives and quality information to help evaluate and navigate product claims.

I have been presenting the results from one of the questions (see below), yesterday at the ASA/ NCOA (American Society on Aging) event, today at IHRSA (International Health, Racquet and Sportsclub Association), as part of more comprehensive presentations of what is going on in the brain fitness and cognitive health field.

An obvious implication for the survey result reinforces the need for brain-related public awareness campaigns such as the ongoing Brain Awareness Week. Every year, landmark research findings open new opportunities to help maintain lifelong cognitive health and brain fitness. The opportunity is immense – but we will need to ensure the marketplace matures in a rational and sustainable manner, helping consumers and professionals separate hope from hype and make informed decisions.

Robin Klaus, Chairman of Club One Fitness Centers (the company is a client, he is an advisor), just gave us a nice quote saying that “as our population ages the fields of physical fitness and brain fitness will naturally merge and, as this happens, a whole new field of valued added services will emerge for our members. High quality informational resources such as SharpBrains’ are crucial to the success of this merger.”

The Survey: Results to Key Question 

Asked, “What is the most important problem you see in the brain fitness field and how do you think it can be solved?” respondents identified the following six problems in rank order:

#1: Public Awareness (39%)
- “Getting people to understand that heredity alone does not decide brain functioning.”
- “An expectant public will first want to believe that a “miracle” drug is to be soon available (to prevent Alzheimer’s Disease).”

#2: Navigating Claims (21%)
- “How to separate marketing hype from stuff that really works?”
- “The lack of standards and clear definitions is very confusing, and makes a lot of people sceptical.”

#3: Research (15%)
- “Determining what activities are most beneficial to Read the rest of this entry »

As mentioned before, the World Economic Forum asked me to write “an 800 words summary of your most compelling actionable idea on the challenges of gerontology”, in preparation for the Inaugural Summit of the Global Agenda that will take place November 7 to 9th in Dubai.A good number of SharpBrains readers and clients offered their insights – and expressed an interest in reading the draft. So below you have – a proposal to create a Global Consortium for Neurocognitive Fitness Innovation, building on our existing market research and advisory services work. Your thoughts?

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The Context

Growing Demands on Our Brains: Picture 6.7 billion Primitive Brains inhabiting a Knowledge Society where lifelong learning and mastering constant change in complex environments are critical for productive work, health and personal fulfillment.

Welcome to Planet Earth, 2008.

Further stretched by increased longevity: Now picture close to 1 billion of those brains over the age of 60 – and please remember that, less than 100 years ago, life expectancy was between 30 to 40 years. The rapidly evolving Knowledge Society is placing new and enormous demands on our “primitive” human brains. And the longer our lifespans, the more obvious the “cognitive gap”. Hence, from a health point of view, the growing Read the rest of this entry »

Last week, the US Car Care Council released a list of tips on how to take care of your car and “save big money at the pump in 2008.”

You may not have paid much attention to this announcement. Yes, it’s important to save gas these days; but, it’s not big news that good maintenance habits will improve the performance of a car, and extend its life.

If we can all agree on the importance of maintaining our cars that get us around town, what about maintaining our brains sitting behind the wheel?

A spate of recent news coverage on brain fitness and “brain training” has missed an important constituency: younger people. Recent advancements in brain science have as tremendous implications for teenagers and adults of all ages as they do for seniors.

In a recent conversation with neuroscientist Yaakov Stern of Columbia University, he related how surprised he was when, years ago, a reporter from Seventeen magazine requested an interview. The reporter told Dr. Stern that he wanted to write an article to motivate kids to stay in school and not to drop out, in order to start building their Cognitive Reserve early and age more gracefully.

What is the Cognitive Reserve? Read the rest of this entry »

I find via MindHacks that NYT Magazine has published a great article titled The Gregarious Brain, subtitled “Williams syndrome – a genetic accident that causes cognitive deficits-”. The writer, David Dobbs, does an spectacular job at explaining that syndrome in the context of what cognitive skills are and how they evolved. Some sample quotes:

• “In the view of two of Bellugi’s frequent collaborators, Albert Galaburda, a Harvard Medical School professor of neurology and neuroscience, and Allan Reiss, a neuroscientist at the Stanford School of Medicine, Nicki’s learned facility at sports talk illustrates a central lesson of Williams and, for that matter, modern genetics: genes (or their absence) do not hard-wire people for certain behaviors. There is no gene for understanding calculus. But genes do shape behavior and personality, and they do so by creating brain structures and functions that favor certain abilities and appetites more than others.”
• “…This doesn’t mean that specific behaviors are hard-wired. M.I.T. math majors aren’t born doing calculus, and people with Williams don’t enter life telling stories. As Allan Reiss put it: “It’s not just ‘genes make brain make behavior.’ You have environment and experience too. By environment, Reiss means less the atmosphere of a home or a school than the endless string of challenges and opportunities that life presents any person starting at birth.”
• (Talking about when our ancestors started to live in larger groups) “But the bigger groups imposed a new brain load: the members had to be smart enough to balance their individual needs with those of the pack. This meant cooperating and exercising some individual restraint. It also required Read the rest of this entry »

Motto Magazine brings a great interview between Anita Sharpe and Michael Ray, on How To Reach Your Highest Goal. Very fun weekend reading material, including plenty of quotes and reflections on how creativity can be trained/ enhanced by one of my favorite Stanford MBA professors. Some quotes:

• “But as the 1980s began, Ray and Myers kicked off more than two decades teaching one of the most influential and talked about courses at Stanford University’s Graduate School of Business — a class on creativity and innovation. They taught MBA students who would go on to become some of the greatest creators in the world of business, including eBay’s first president, Jeffrey Skoll, and Good to Great author Jim Collins.”
• “When (Apple co-founder) Steve Jobs came to our class, everybody was saying we have to get into the computer business. He said, you don’t necessarily have to do that. He said, go into San Francisco and get a job as a waiter and find out what comes out of that.”
• MOTTO: You have had a number of renowned and successful students. How would you summarize the characteristics that they share that contribute to their inner and outer success?
• RAY: A sense of openness of consciousness. Those people who are Read the rest of this entry »

We will be attending the 5th Annual Media X Conference, April 16 and 17, 2007 at Stanford University.

If you are coming, please contact us so we can talk in more detail about cognitive and emotional training (brain fitness).

Description: Media X Annual Conference will highlight fundamental research about people and technology for our Affiliates and friends.  The research ranges from biometrics for authentication, to wireless network sensors for enhanced quality of life, to gaming and leadership along with Read the rest of this entry »

Meme: “The term “meme” (rhyming with “theme”), coined in 1976 by the biologist Richard Dawkins, refers to a “unit of cultural information” which can propagate from one mind to another in a manner analogous to genes.

If you haven’t read Dawkins’ classic book The Selfish Gene…it is never too late to enjoy it!

There are some “memes” floating now around bloggers and I have been “tagged” (included) by 2 of them. So here you have:

1) On good daily habits: this is the original post, and here are Hueina’s My Simply Successful Secrets.

My “Simply Sucessful Secrets” habits that I follow close to every day, in more or less that sequence:

• Perform 10-15 minutes of Read the rest of this entry »

Fun article in the San Francisco Examiner today on how High-tech ‘brain gyms’ tone minds, reduce stress. Quotes:

• “SharpBrains and Posit Science are just two of a growing number of start-up companies leading the way in the area of packaging and developing suites of software they call “brain gyms.”
• “SharpBrains offers a suite of products that evaluate buyers’ needs and target their weakness, gently pushing for improvement, Fernandez said. One program helps improve memory using a number game (here); another provides instant biofeedback to users so they can practice breathing and positive thinking to reduce stress (here), Fernandez said.”
• “I can start seeing the changes in my stress level take place right in front of my eyes,” said Baba Shiv (profile here), a neuroscientist and professor at Stanford’s Graduate School of Business, who uses Freeze-Framer 2.0 (here), one of the programs licensed by SharpBrains. By monitoring his stress level through heart monitors hooked to his personal computer at work, he discovered that constantly monitoring his e-mail inbox raised his stress level, Shiv said. Now he limits himself to checking e-mail every two hours, Shiv said.

The reporter did a great job in understanding and communicating a new and sometimes complex topic. Read the article: High-tech ‘brain gyms’ tone minds, reduce stress.

You can learn more about the research on self-control of our advisor Baba Shiv in The Frontal Cortex blog’s article Self-Control is a Muscle and in Mind Hacks: (un)emotional investment.