Here you have the August edition of our monthly newsletter covering cognitive health and brain fitness topics. Please remember that you can subscribe to receive this Newsletter by email, using the box at the top of this page.

Scientific publication Frontiers in Neuroscience recently published a special issue on Augmenting Cognition, and invited me to contribute with an article titled Preparing Society for the Cognitive Age. Groundbreaking brain research has occurred over the last 20 years. The opportunity to improve brain health and performance is immense, but we need to ensure the marketplace matures in a rational and sustainable manner, both through healthcare and non-healthcare channels. Click Here to read my article.

Announcements

In May 2009 SharpBrains published The State of the Brain Fitness Software Market 2009, the main industry report for leading organizations preparing their members, their clients, and their patients for the cognitive age. 150-pages long, the report includes a market survey with 2,000+ respondents, detailed analysis of 20+ vendors, research briefs written by 12 leading scientists and data and trends for 4 major customer segments.

Below we share the full Executive Summary of the report and announce an exclusive webinar on September 29th to discuss the State of the Market in more depth with buyers of the report.

To order the report and access both the report and the webinar, you can click Here. (Only $975 -a 25% discount- using Discount Code Frontiers2009 before September 28th).

State of the Market
 

Below you have a collection of recent news and announcements:

1) Brain Fitness Coming to Senior Exercise Classes (press release):

- “The American Senior Fitness Association (SFA) has announced a new brain fitness training program designed for exercise professionals. Brain Fitness for Older Adults teaches senior fitness instructors and personal trainers how to incorporate effective cognitive fitness into physical activity programs, offering seniors the opportunity to boost both physical and mental fitness simultaneously.”

Comment: a very timely initiative, given the interest we see in brain fitness education and initiatives, and the benefits of both physical and mental exercise on brain health. It makes a lot of sense to enhance public awareness through train-the-trainer initiatives. What remains unclear in this SFA program is what is the direct evidence for something that is billed as a “brain fitness training program” and seems to advocate one particular set of exercises and movements for their trainers and trainers’ clients. It is one thing to claim a product provides good information & is educational (like a book, or this blog, or classes on the brain & brain health) and another one to claim that it is a “brain fitness training program”, for which we should ask Read the rest of this entry »

We have tracked for several years the scientific studies published by Torkel Klingberg and colleagues, often wondering aloud, “when will educators, health professionals, executives and mainstream society come to appreciate the potential we have in front of  us to enhance our brains and improve our cognitive functions?”

Dr. Klingberg has just published a very stimulating popular science book, The Overflowing Brain, that should help in precisely that direction. Given the importance of the topic, and the quality of the book, we have named  The Overflowing Brain: Information Overload and the Limits of Working Memory  The SharpBrains Most Important Book of 2008, and asked Dr. Klingberg to write a brief article to introduce his research and book to you. Below you have. Enjoy!

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Research and Tools to Thrive in the Cognitive Age

By Dr. Torkel Klingberg

Do we all have attention deficits?

The information age has provided us with high technology which fills our days with an ever increasing amount of information and distraction. We are constantly flooded with on-the-go emails, phone calls, advertisements and text-messages and we try to cope with the increasing pace by multi tasking. A survey of workplaces in the United States found that the personnel were interrupted and distracted roughly every three minutes and that people working on a computer had on average eight windows open at the same time. There is no tendency for this to slow down; the amount and complexity of information continually increases

The most pressing concerns with this environment are: how do we deal with the daily influx of information that our inundated mental capacities are faced with? At what point does our stone-age brain become insufficient? Will we be able to train our brains effectively to increase brain capacity in order to Read the rest of this entry »

Here you are have the twice-a-month newsletter with our most popular blog posts. Please remember that you can subscribe to receive this Newsletter by email, simply by submitting your email at the top of this page.

News

CNN: Aging boomers fuel ‘brain fitness’ explosion: An excellent article via Associated Press exploring why the brain fitness market passed a tipping point in 2007 and predicting future trends building on our market report.

Brain Age: Great Game, Wrong Concept: One reason why we believe the field will keep growing is because we are seeing more tools available than ever before to assess and train a variety of cognitive skills. The bad news (is this really news?) is that we shouldn’t be expecting magic pills and that “brain age” is a fiction. Read the rest of this entry »