Round-up of recent news with a variety of angles, from the effects of gaming to cognitive training for driving skills and brain fitness classes.

Seniors use brain training software to sharpen their minds (Dallas Morning News)

- “Allstate Insurance has invited some policyholders and other older drivers to try InSight so researchers can evaluate whether the software reduces accidents.”

- “Depending on the results, the auto insurer says it may expand the pilot project and offer premium discounts to drivers who take the brain training.”

- “Today, only one in seven licensed drivers is 65 or older. But by 2030, when the last of the boomers turn 65, the proportion will be one in four. “

Brain games (Palo Alto Weekly)

- “There is research that justifies the belief that games can aid the brain’s health, according to Dr. Walter Bortz II, a Stanford University School of Medicine associate professor and expert on longevity and robust aging. Studies show that stimulating the brain by learning new tasks increases blood factors in the brain that act like steroids, making it possible for the brain to grow even in old age

- “Called “brain plasticity,” such growth is the foundation of brain-fitness software research.”

Brain Fitness Classes Keep Seniors Mentally And Socially Active (Washington Post)

- “More options for exercising the brain are on the way. Last year, the Ontario government pledged about $8 million to develop a brain fitness center in Toronto. In San Francisco, Jan Zivic, a former executive search consultant, opened a center, vibrantBrains, that offers memory improvement classes and workshops. Zivic was inspired by help she got from brain fitness games she played after being injured in an automobile accident.”

The 15 Clearest Benefits of Gaming (Edge Magazine)

-”But Fernandez warns that the gamer generation isn’t automatically guaranteed to have better cognitive health than their grandparents. “Cognitive fitness (having the mental abilities required to thrive in cognitively more complex environments) seems to depend on four major pillars: nutrition, physical exercise, stress management and mental exercise. All these factors have physical effects on our brains (for example, physical exercise contributes to the creation of new neurons, while stress and anxiety prevents and/or reduces the creation of new neurons). The bad news is that we have growing obesity rates and anxiety among young people. So, games are great for mental exercise, but we shouldn’t forget the other ‘ingredients’ for cognitive fitness.”

- “Fernandez muses, “Indeed ‘fun’ can be seen as a goal in itself … The problem is that we confuse gaming as a vehicle with gaming as content. Gaming as vehicle is arguably great—it allows for interactivity, engagement. Gaming as content, well, it depends. It is not the same to play a bloody shooter game as it is to Tetris or Rise of Nations, so the field should do a better job at explaining to mainstream society the diversity of games and dispel some myths.”

More Brain Fitness and Cognitive Health News

Crisp CNN article:

Boom times for brain training games

Including my final quote “[Brain fitness] is not just some fad. The market is much deeper than Nintendo.”

The “brain fitness center” financed by Ontario is Baycrest. Companies mentioned: Mindfit, Posit Science, Nintendo, Allstate, BrainBuilder, MyBrainTrainer.

The reporter and I also discussed in depth the need for better consumer education and professional development, so people can make informed decisions, and for cognitive assessments to serve as independent baseline, help identify priorities and measure results. Please note that our market estimates do include revenues of computerized cognitive assessments, today mostly used in clinical trials, and wthin the military and sports teams.

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There is one type of “brain fitness program” which is not only free but also pays you back. You guessed it, that program is your “job”. Our occupations can provide beneficial mental exercise if they incorporate the key ingredients of novelty, variety, and challenge, and are not a source of chronic stress.

We start today’s newsletter with two articles related to the brain value of having mentally stimulating jobs.

Your Brain At Work

ABC Reporter Bob Woodruff’s Recovery from Traumatic Brain Injury: Former US presidential contender and Senator John Edwards recently granted an interview to reporter Bob Woodruff. The most remarkable aspect of the interview? Bob Woodruff’s spectacular recovery from the traumatic brain injury he suffered in Iraq 2 years ago. You can’t miss this interview with his wife Lee, where we discuss Bob’s recovery process (including making a documentary, co-writing a book and other projects at ABC), the Bob Woodruff Foundation, and the overall challenge of cognitive rehabilitation following traumatic brain injuries.

Research

Santiago Ramon y Cajal’s “Recollections of My Life”: Remarkable and candid views on neuroplasticity, learning, aging and life, straight from the autobiography of one of the founders of modern neuroscience, who once said “Every man can, if he so desires, become the sculptor of his own brain.”

Can food improve brain health?: Dr. Pascale Michelon provides an overview of the effects of food on the brain, building on Fernando Gomez-Pinilla’s recent study in Nature Reviews Neuroscience. Candidates for “brainy” foods contain: Omega-3 fatty acid, folic acid, flavonoids, anti-oxidant foods. Please note her warning, though: most of the studies showing positive effects have been conducted in mice.

The biology of aging: A monthly virtual gathering of bloggers to discuss Biology of Aging topics including research, policy, lifestyle guidance, and open questions. We are aware that “aging” may not be the sexiest  of words in our vocabulary… unless you consider the most common alternative.

Technology

The Future of Computer-assisted Cognitive Therapy: Cognitive therapy is one of the most researched types of brain training, especially in dealing with depression and anxiety. Why don’t more people benefit today from it? The lack of a scalable distribution model may perhaps explain that. We predict that technology will help complement the role of therapists, helping more people better cope with change, life, anxiety, and a range of cognitive and emotional challenges. Without any stigma. Just as naturally as one trains abdominal muscles today.

Our Market Report has received some recent additional accolades: 

“In a widely scattered and unregulated field, this clear, credible document
is a first-class, pioneering compendium that’s likely to become industry-standard
for all of us in this field. Well done!”
– Eric Jensen, Founder of Jensen Learning Corporation.

“This is the first clear, concise and comprehensive overview and analysis I have seen of the emerging Brain-Training marketplace. It is a great market research for every investor, entrepreneur, manager, researcher and others who seek an understanding of the subject. Personally, I was waiting such a review for quite a while. The SharpBrains staff, led by Alvaro Fernandez, really did a great job here.”

– Danny Dankner, CEO, Applied Cognitive Engineering (ACE).

“Neuroscience is at a crossroads, and The State of the Brain Fitness Software Market 2008 by SharpBrains, points the way forward. Our understanding of how the brain works is just beginning to yield real fruit in the form of products that truly improve the function of the brain. This reports gives anyone interested in how to understand which products are truly in a position to make a difference in brain function, and which markets will be interested and profitable for such products an invaluable guide. We found the analysis clear, precise, loaded with substantive insight. One would be foolhardy not to use this publication as the best guide to this market.”

– Dr. Arthur Lavin, Associate Clinical Professor of Pediatrics, Case Medical School, and Medical Director of A Working Mind.

“As we begin the task of developing a Brain Fitness Center at our Sunrise Senior Living Community, this Brain Fitness Market Report is proving Read the rest of this entry »