Here you have the September edition of our monthly newsletter covering cognitive health and brain fitness topics. Please remember that you can subscribe to receive this Newsletter by email, using the box at the top of this page.

In the current edition of The Journal on Active Aging, I discuss why we need to Retool “Use it or lose it”, and why routine, doing things inside our comfort zones, is the most common enemy of the novelty, variety and challenge our brains need. You can read the full article for free Here.

Book Tour

We are glad to report that The SharpBrains Guide to Brain Fitness continues to obtain excellent endorsements:

“This is the only book that I know of that seamlessly integrates latest information about cognitive health across the lifespan. Very useful to anyone interested in brain care.”

–Arthur Kramer, Ph. D., Professor of Psychology at University of Illinois

“…we now have a rock solid primer on brain health that we can recommend with confidence…I found it particularly effective to start the book with a list of ten brain myths that need debunking.”
–Michael C. Patterson, former Manager NRTA/ Staying Sharp at AARP

The official book tour starts this week, and includes New York Public Library!
09/08: Club One Fitness Center, Petaluma, CA
09/09: San Francisco State University OLLI
09/11: ASA Brain Health Day, Oakland, CA
09/23: New York Public Library, Bronx Library Center
09/25: New York Public Library, Stephen Schwarzman Building
10/06, SmartSilvers MIT Northern California, Palo Alto, CA
10/14: UC-Berkeley OLLI, CA

You can find all the details here. If you haven’t read the book yet, you can order it via Amazon Here (print book) or Here (Kindle edition). Or ask your local bookstore or library.

Brain Reserve

Here you have the March edition of our monthly newsletter covering cognitive health and brain fitness topics. Please remember that you can subscribe to receive this Newsletter by email, using the box at the top of this page. I know I am biased – but do believe this Newsletter issue might well be our best so far. I hope you find the time to enjoy it!

Bird’s Eye View

Brain Fitness Survey: Over 2,000 thoughtful responses to our January survey (Thank You!) reinforce the need for public awareness initiatives and quality information to help evaluate and navigate lifestyle and product claims, as well as the need for more research, an expanded healthcare culture, as more. Given this context, we are publishing The SharpBrains Guide to Brain Fitness in May 2009, a book with 18 Interviews with Scientists, Practical Advice, and Product Reviews, in addition to our annual market report for professionals and executives (to be published in April). If you have ideas to help us promote the book, please reply to this email and let us know!

Lifelong Learning

Last week, the US Car Care Council released a list of tips on how to take care of your car and “save big money at the pump in 2008.”

You may not have paid much attention to this announcement. Yes, it’s important to save gas these days; but, it’s not big news that good maintenance habits will improve the performance of a car, and extend its life.

If we can all agree on the importance of maintaining our cars that get us around town, what about maintaining our brains sitting behind the wheel?

A spate of recent news coverage on brain fitness and “brain training” has missed an important constituency: younger people. Recent advancements in brain science have as tremendous implications for teenagers and adults of all ages as they do for seniors.

In a recent conversation with neuroscientist Yaakov Stern of Columbia University, he related how surprised he was when, years ago, a reporter from Seventeen magazine requested an interview. The reporter told Dr. Stern that he wanted to write an article to motivate kids to stay in school and not to drop out, in order to start building their Cognitive Reserve early and age more gracefully.

What is the Cognitive Reserve? Read the rest of this entry »

Fun article in the San Francisco Examiner today on how High-tech ‘brain gyms’ tone minds, reduce stress. Quotes:

• “SharpBrains and Posit Science are just two of a growing number of start-up companies leading the way in the area of packaging and developing suites of software they call “brain gyms.”
• “SharpBrains offers a suite of products that evaluate buyers’ needs and target their weakness, gently pushing for improvement, Fernandez said. One program helps improve memory using a number game (here); another provides instant biofeedback to users so they can practice breathing and positive thinking to reduce stress (here), Fernandez said.”
• “I can start seeing the changes in my stress level take place right in front of my eyes,” said Baba Shiv (profile here), a neuroscientist and professor at Stanford’s Graduate School of Business, who uses Freeze-Framer 2.0 (here), one of the programs licensed by SharpBrains. By monitoring his stress level through heart monitors hooked to his personal computer at work, he discovered that constantly monitoring his e-mail inbox raised his stress level, Shiv said. Now he limits himself to checking e-mail every two hours, Shiv said.

The reporter did a great job in understanding and communicating a new and sometimes complex topic. Read the article: High-tech ‘brain gyms’ tone minds, reduce stress.

You can learn more about the research on self-control of our advisor Baba Shiv in The Frontal Cortex blog’s article Self-Control is a Muscle and in Mind Hacks: (un)emotional investment.