Here you have The 10 Most Popular Brain Fitness & Cognitive Health Books, based on book purchases by SharpBrains’ readers during 2008.

Enjoy!

	1. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Pear Press, March 2008) - Dr. John Medina, Director of the Brain Center for Applied Learning Research at Seattle Pacific University, writes an engaging and comprehensive introduction to the many daily implications of recent brain research. He wrote the article Brain Rules: science and practice for SharpBrains readers.
	2. The Beck Diet Solution: Train Your Brain to Think Like a Thin Person (Oxmoor House, March 2007) - Dr. Judith Beck, Director of the Beck Institute for Cognitive Therapy and Research, connects the world of research-based cognitive therapy with a mainstream application: maintaining weight-loss. Interview notes here.
	3. The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science (Viking, March 2007) - Dr. Norman Doidge, psychiatrist and author of this New York Times bestseller, brings us “a compelling collection of tales about the amazing abilities of the brain to rewire, readjust and relearn”. Laurie Bartels reviews the book review here.
	4. Spark: The Revolutionary New Science of Exercise and the Brain(Little, Brown and Company, January 2008) - Dr. John Ratey, an associate clinical professor of psychiatry at Harvard Medical School, summarizes the growing research on the brain benefits of physical exercise. Laurie Bartels puts this research in perspective here.

	5. The Art of Changing the Brain: Enriching the Practice of Teaching by Exploring the Biology of Learning (Stylus Publishing, October 2002) - Dr. James Zull, Director Emeritus of the University Center for Innovation in Teaching and Education at Case Western Reserve University, writes a must-read for educators and lifelong learners. Interview notes here.
	6. Train Your Mind, Change Your Brain: How a New Science Reveals Our Extraordinary Potential to Transform Ourselves (Ballantine Books, January 2007) - Sharon Begley, Newsweek’ excellent science writer, provides an in-depth introduction to the research on neuroplasticity based on a Mind & Life Institute event.
	7. Thanks: How the New Science of Gratitude Can Make You Happier (Houghton Mifflin, August 2007) - Prof. Robert Emmons, Professor of Psychology at UC Davis and Editor-In-Chief of the Journal of Positive Psychology, writes a solid book that combines a research-based synthesis of the topic as well as practical suggestions. Interview notes here.
	8. The Executive Brain: Frontal Lobes and the Civilized Mind (Oxford University Press, January 2001) - Dr. Elkhonon Goldberg, clinical professor of neurology at New York University School of Medicine, provides a fascinating perspective on the role of the frontal roles and executive functions through the lifespan. Interview notes here.
	9. The Brain Trust Program: A Scientifically Based Three-Part Plan to Improve Memory (Perigee Trade, September 2007) - Dr. Larry McCleary, former acting Chief of Pediatric Neurosurgery at Denver Children’s Hospital, covers many lifestyle recommendations for brain health in this practical book. He wrote the article Brain Evolution and Health for SharpBrains.
	10. A User’s Guide to the Brain: Perception, Attention, and the Four Theaters of the Brain (Pantheon, January 2001) - In this book (previous to Spark), Dr. John Ratey provides a stimulating description of how the brain works. An excellent Brain 101 book to anyone new to the field.

Several hundred people participated in our first Brain Fitness Webinar Series, and are glad how the experiment well. We are already thinking of topics and speakers for a second one, so stay tuned!

In case you couldn’t attend them, we are sharing the slides we used (we did not record the webinar sessions). Here you go:

 

1) Webinar #1: Presentation Slides Here.

In “The State of the Brain Fitness Software Market, 2008,” I provided an overview of the science, market, and vendor landscape of the emerging brain fitness software market, based on our recent market report.
- Target audience: Executives, professionals, investors, reporters and bloggers interested in learning more about the brain fitness market.
- More information: Market Report.
 

2) Webinar #2: Presentation Slides Here.

In “Brain Rules for Thinking Smarter,” John Medina, developmental molecular biologist

Read the rest of this entry »

I have been travelling much over the last 2 weeks to speak at a number of conferences and universities. I promised I would be sharing some of the key highlights, but we have decided to do something better to do justice to the richness and complexity of the field we cover. We are going to launch an experiment: a Brain Fitness Webinar Series.

This inaugural Brain Fitness Webinar Series will consist of 3 free live sessions. The series covers the most fundamental advances in cognitive science and their implications for individuals, companies and organizations. And we are honored to have John Medina lead of the sessions!

Each event is independent, in topic and in registration process.

Webinar #1: In “The State of the Brain Fitness Software Market, 2008,” I will provide an overview of the science, market, and vendor landscape of the emerging brain fitness software market, based on our recent market report on this growing category.
- Target audience: Executives, professionals, investors, reporters and bloggers interested in learning more about the brain fitness market.
- More information: Market Report.
- Date and time: Tuesday May 27th, 2pm EDT/ 11am PDT
Register: Here

 

Webinar #2: In “Brain Rules for Thinking Smarter,” John Medina, developmental molecular biologist and author of Brain Rules: 12 Principles for Striving and Thriving at Work, Home, and School will emphasize the importance of physical exercise, stress management…and avoiding multitasking altogether.
- Target audience: Anyone who wants to learn more about brain health and performance.
- More information: The Science of Thinking Smarter, by John Medina.
- Date and time: Tuesday June 3rd, 2pm EDT/ 11am PDT
Register: Here

 

Webinar #3: In “The Science and Practice of Brain Fitness,” I will provide an overview of the Brain 101, latest research findings and implications for how to improve brain health and performance based on my classes and speaking engagements.
- Target audience: Anyone who wants to learn more about brain health and performance
- Date and time: Tuesday June 10th, 2pm EDT/ 11am PDT
Register: Here

 

I hope you find this series stimulating. Just pick the event that sounds more relevant to your interests! 

Very good article in MarketWatch titled Beating forgetfulness and boosting the brain. Probably the best we have seen so far providing an overall industry perspective on a nascent field. I recommend reading the whole article, but here you have some teasers:

• “As boomers age, the drive to correct such discomfort has implications for health and wellness, employment and corporate training — even sports. It’s giving rise to a burgeoning business of brain-boosting products and services, as well as exploration into “cognitive enhancing” prescription drugs.”
• “The market for brain-fitness software targeting U.S. adults is estimated to be $80 million to $100 million this year, up from $60 million last year and $2 million in 2005, according to SharpBrains, a San Francisco-based portal that helps individuals and companies navigate brain-training information, products and services.”
• “It’s also easy to confuse age-related memory problems with the effects of undiagnosed depression or anxiety, which are reversible, said Dr. Gene Cohen, director of the Center on Aging, Health & Humanities at George Washington University Medical Center”
• “The business of brain training started taking off after Read the rest of this entry »