Jun 2, 2009 Comments Off
Update: Is Grey the New Gold?
By: Alvaro Fernandez
Here you have the June edition of our monthly newsletter covering cognitive health and 
brain fitness topics. Please remember that you can subscribe to receive this Newsletter by email, using the box at the top of this page.
The full schedule of the SharpBrains’ powered Cognitive Health Track at the Games for Health Conference, June 11-12th in Boston, is now available online. 13 sessions will feature 18 innovators and thought-leaders representing developers, universities, clinicians, consumers, insurance companies, and more. You can learn more and register.
Longevity Dividend
Ever heard of the Longevity Dividend? Perhaps Grey is the New Gold: The Kronos Longevity Research Institute has released a new report summarizing the state of aging research that includes an excellent introduction into the Longevity Dividend, a “theory that says we hope to intervene scientifically to slow the aging process, which will also delay the onset of age-related diseases. Delaying aging just seven years would slash rates of conditions like cancer, diabetes, Alzheimer’s disease and heart disease in half.” With that context in mind, is the National Institute on Aging getting its fair budget share?
Resources
Visual Representation of the State of the Market 2009: Paul Van Slembrouck summarizes and beautifully presents the main findings of our 150-page market report, The State of the Brain Fitness Market 2009. Enjoy this excellent graphic.
Book Club Discussion Guide: The goal of our just published book, The SharpBrains Guide to Brain Fitness, is to inform you, but also to open a much needed debate to contribute to our collective brain fitness. We encourage book clubs to read and discuss the book, and suggest 10 questions to kickstart the conversation. Please do send us your answers and impressions!
Education & Learning
10% Students may have working memory problems: Why does this matter?: A recent study screened over 3,000 school-aged students in schools in the UK and found that 1 in 10 was identified as having working memory difficulties. Working memory is our ability to store and manipulate information for a brief time, and difficulties in this brain function may lead into difficulties in reading and mathematics. Dr. Tracy Alloway reviews the study and elaborates.
Brain Scientists Identify Links between Arts & Learning: Nicky Pentilla comments on a recent report sponsored by the Dana Foundation and a related Learning, Arts, and the Brain Summit. “Arts education influences learning and other areas of cognition and may deserve a more prominent place in schools.” Of particular note is the finding that showed significant brain plasticity as a result of instrumental music instruction are repeated practice.
8 Tips To Remember What You Read: Despite television, cell phones, and “twitter,” traditional reading is still an important skill. Dr. Bill Klemm offers some tips to read with good speed and comprehension: Read with a purpose, Skim first, Get the reading mechanics right, Be judicious in highlighting and note taking, Think in pictures, Rehearse as you go along, Stay within your attention span and work to increase your attention span, Practice.
News
Corporate Wellness, Cognitive Assessments and Memory Fitness Programs: a great MarketWatch article provides an overview of how major insurers and large employers are starting to add brain health to their corporate wellness activities. The Stanford Longevity Center released a statement urging consumers who buy a range of memory products to make informed decisions (we released the book above precisely with that goal in mind).
Have a stimulating month of June!
remember that you can subscribe to receive this 
In what category does Brain Fitness fit? Education, Productivity and Training, Health? Most of the interest so far has come from a Healthy Aging angle, but we are starting to see broader interest, as in the events below. After all, isn’t working on our brains relevant to all those markets?.
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