Sharp Brains: Brain Fitness and Cognitive Health News

Brain Fitness/ Training Newsletter: January Edition

Brain exercise, brain exercisesAs we have been doing for the last 6 months, here you are have the Monthly Digest of our Most Popular Blog Posts. You can consider it your monthly Brain Fitness/ Training Newsletter.

(Also, remember that you can subscribe to receive our blog RSS feed, or to our monthly newsletter at the top of this page if you want to receive this Monthly Digest by email).

 

Let me first introduce our new roster of Expert Contributors, highlighting first an article by Duke University’s Dr. David Rabiner, a leading authority on attention deficits and author of the Attention Research Update newsletter, on the “promising, yet unproven” value of neurofeedback for attention deficits: How Strong is the Research Support for Neurofeedback. 

Two other great articles by our Expert Contributors this month:

Looking inside the Brain: cognitive scientist Dr. Pascale Michelon introduces us to the world of neuroimaging and building mental reserves. 

Meditation in Schools: thanks to our collaboration with Greater Good Magazine, we offer an excellent article on the emerging trend of schools using meditation to help students manage anxiety and stress.

The following Expert Contributors will be featured in February, so make sure to visit our blog often:

- Wes Carroll, Puzzle Master for Ask a Scientist lecture series.

- Simon Evans, PhD., and Paul Burghardt, PhD., from University of Michigan’s Department of Psychiatry and the Molecular and Behavioral Neuroscience Institute.

- Gregory Kellett, masters in Cognitive Neurology/Research Psychology from SFSU and researcher at UCSF.

- Joanne Jacobs, education expert and blogger, will participate in the “SharpBrains Author Speaks Series” to present her most recent book.

- Eric Jensen, well-known resource on brain research information with implications for K12 education.

- Tom O’Brien, Professor Emeritus in Mathematics education and author of prize-winning games.

- Adrian Preda, M.D., Assistant Professor of Psychiatry and Human Behavior at the UC Irvine School of Medicine.

- Joshua Steinerman, M.D., Postdoctoral Clinical Fellow in the Department of Neurology at Columbia University Medical Center.

Brain Fitness and SharpBrains in the News 

Brain Fitness Software Trends (January 3rd): Scientific Learning Corp. (cognitive training for children with dislexia and reading difficulties) acquires Soliloquy Learning, and Paris-based Scientific Brain Training acquires Technomedia, a Canadian provider of corporate training.

More News on the Field (January 14th): Posit Science (auditory processing training) acquires Visual Awareness, Inc (visual processing training for driving skills, used in ACTIVE trials). Cogmed announces working memory training for adults. Nature Neuroscience brings great resources on the classic London Taxi Drivers study. The 2008 Mind & Life Summer Research Institute starts accepting applications by researchers interested in studying the effects of meditation on the brain.

SharpBrains Featured in Newsweek & Fox Business Network (January 19th): several great articles on the emerging brain fitness/ training field. New Scientist (subscription-only) provides a broad picture of the research. Newsweek kindly invites readers to “check out SharpBrains.com, which promotes science-based cognitive training”. Fox Business Network includes our market estimates of $225 million for the whole brain fitness software field in 2007 in the US. The New York Times has a great article on the value of music training.

Is Your Brain Ready To Drink Cheap Wine?: Prof. Baba Shiv, one of our advisors, published a fascinating paper on the power of our beliefs to influence brain activation, and on how marketing can influence those beliefs.

Sharpen Your Brain to Improve Performance, Lower Stress (subscription required): Nicholas Genes from Medscape interviews me on the background behind cognitive fitness and SharpBrains.com.

 

Health and Wellness

It is Not Only Cars That Deserve Good Maintenance: If we can all agree on the importance of maintaining our cars that get us around town, what about maintaining our brains sitting behind the wheel?.

Grand Rounds: Briefing the Next US President on 40 Health Issues: we hosted an open letter to the “Next US President”, gathering the questions and impressions of 40 health and medical bloggers. We will do the same on Education issues on February 20th-see below.

Cognitive Training Clinical Trial: Seeking Older Adults:  Neuroscientists at Columbia University Medical Center asked for help in recruiting volunteers for an exciting clinical trial. If you are based in New York City, and between the ages of 60 and 75, please consider joining this study.

10 Brain Fitness New Year’s Resolutions: probably a bit late…but contains potential New Years Resolutions with the three principles of brain fitness in mind – novelty, variety and challenge.

 

Education

Interview with Robert Sylwester on The Adolescent Brain: Dr. Robert Sylwester is an educator of educators, having received multiple awards during his long career as a master communicator of the implications of brain science research for education and learning. Enjoy this interview.

Don’t Outsource Your Brain: neither to other people… nor to your GPS system. Funny, true story.

February 20th Blog Carnival of education: we will host this edition and present it as an open letter to the “Next US President”, gathering the questions and impressions of a number of education bloggers.

 

Resources

20 Brain Plasticity Books: we just changed a few things in our site, including preparing a more solid Resources section. Please take a look at the navigation bar at the top, including an expanded Books page. 

PBS Brain Fitness DVD: the PBS shop is already selling DVDs of its great December special on Brain Fitness and Neuroplasticity.

Brain Teasers

Monkeys and Brain Games: did you read about the recent experiment where young chimps displayed amazing visual working memory capability, beating humans? you can release your competitive juices here.

Brain Exercises for the Weekend: Harriet Vines, Ph.D., an experienced author and retired college professor, sends us a few fun brain exercises to train our attention and working memory.

 

Events and Speaking Engagements (more details in our Speaking page)

>> Feb. 2th: I will lead a Workshop on Brain Fitness: The Science and Practice, sponsored by San Jose State University’s Osher Lifelong Learning Institute.

>> Feb. 7th: will speak on “Sharpening Minds through Computerized Cognitive and Emotional Training Programs,” at the Learning & The Brain Conference.

>> Feb. 12th: will speak on The Emerging Brain Fitness Software Market: Building Better Brains: sponsored by The MIT Club of Northern California, American Society on Aging, The Business Forum on Aging and SmartSilvers, we will cover how “Scientific, technological and demographic trends have converged to create an exciting new market in brain fitness, where software and online applications can assess and train cognitive abilities.”

>> March 4th: I will be a panelist on how to Use Your Head-The Future of Mind Hacks, at O’Reilly Emerging Technology Conference.

>> March 27th, 2008: will present an Overview of Cognitive Training Research and Programs, at the NCOA/ ASA Aging in America Conference. 

 

David Pescovitz, Research Director, Institute for the Future, says “Alvaro Fernandez synthesizes and translates the latest neuroscience into provocative, compelling, and entertaining stories of mental fitness and the future of the brain.” Please contact us, simply responding to this email, if your organization is interested in learning more about Brain and Cognitive Fitness and this emerging field.

All feedback and contributions are welcome, too. Please leave your comments below.

Is Your Brain Ready To Drink Cheap Wine?

red wine brainProf. Baba Shiv, one of our advisors, just published a fascinating paper on the power of our beliefs to influence brain activation, and on how marketing can influence those beliefs:

Price Tag Can Change The Way People Experience Wine, Study Shows (Science Daily)

- According to researchers at the Stanford Graduate School of Business and the California Institute of Technology, if a person is told he or she is tasting two different wines—and that one costs $5 and the other $45 when they are, in fact, the same wine—the part of the brain that experiences pleasure will become more active when the drinker thinks he or she is enjoying the more expensive vintage.

- “What we document is that price is not just about inferences of quality, but it can actually affect real quality,” said Baba Shiv, a professor of marketing who co-authored a paper titled “Marketing Actions Can Modulate Neural Representations of Experienced Pleasantness,” published online Jan. 14 in the Proceedings of the National Academy of Sciences. (Note: link here)

This Stanford article provides an overview of his research: click Here.

- “The belief in the academic field is that emotions are essential to decision making, otherwise you’ll end up making bad decisions,” Shiv says. “But,” he adds, explaining his huge contrarian streak, “I can show the opposite as well, that Read the rest of this entry »

Customer Satisfaction Survey/ Tech Museum Awards

We usually spend more time in this blog talking about brain fitness science, programs and trends than talking about people. Today we are going to change that, since we have been receiving great feedback from a number of sources. While we still need to improve a lot, we can start to see the results of what we do in our “brain fitness center”. And we couldn’t be happier about the nomination this week of Dr. Elkhonon Goldberg and myself, as SharpBrains cofounders, for The Tech Museum Awards – Technology Benefiting Humanity, in the Health category.

I. Anonymous Feedback from an online survey of our online store customers

  • 58% respondents are Very Satisfied, and 42% Satisfied, with the products and services they chose. I promise that there were more options (Dissatisfied, Very Dissatisfied)
  • “As a trader, I really need to sustain attention for long periods. Your program (here) has been eye-opening and very helpful.”
  • “I LOVE the program! It is fun, challenges me and gives me hope for improving in the areas where I have limitations. Staff support & educational information has been great. It is very important to be able to talk to someone about the questions or process problems that we experience…your member on-line site gives us the opportunity to get answers & needed support. Thanks for all you are doing. My husband and I love getting feedback about our progress…it is a very positive experience!”
  • “Keep developing programs so when we finish doing the MindFit (here) program there will be another one to build upon the first! I am impressed at how well your programs are individualized. Good Job to all involved!”
  • “Good, I enjoy the games (here) and I can tell a difference in my memory and overall awareness.”

II. Feedback about our Stress Management for Peak Performance workshop (here)

  • Accenture: 46 percent of survey respondents Strongly Agreed that they “gained practical skills and knowledge they could start using immediately.” 69 percent Strongly Agreed Read the rest of this entry »

Good habits, and other memes

Meme: “The term “meme” (rhyming with “theme”), coined in 1976 by the biologist Richard Dawkins, refers to a “unit of cultural information” which can propagate from one mind to another in a manner analogous to genes.

If you haven’t read Dawkins’ classic book The Selfish Gene…it is never too late to enjoy it!

There are some “memes” floating now around bloggers and I have been “tagged” (included) by 2 of them. So here you have:

1) On good daily habits: this is the original post, and here are Hueina’s My Simply Successful Secrets.

My “Simply Sucessful Secrets” habits that I follow close to every day, in more or less that sequence:

Welcome to SharpBrains!

As seen in The New York Times, Wall Street Journal, CNN, US News & World Report, and more, we are a market research & advisory company focused on providing high-quality information and guidance to navigate the brain fitness and cognitive health market.
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