Consider Linda, a 31-year-old woman, single and bright. As a student, she was deeply concerned with discrimination and social justice and also participated in anti-nuclear protests.

Which is more probable? (a) Linda is today a bank teller; (b) Linda is a bank teller and active in the feminist movement.

Quick, what’s your answer?

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In what category does Brain Fitness fit? Education, Productivity and Training, Health? Most of the interest so far has come from a Healthy Aging angle, but we are starting to see broader interest, as in the events below. After all, isn’t working on our brains relevant to all those markets?.

2 busy weeks: I am attending/ speaking at a variety of events. I will make sure to blog at least the take-aways from the main events daily, and Caroline will also add her perspective as much as possible.

A) October 3-6th: The Aspen Health Forum at the Aspen Institute

B) October 9th: First session of my class The Science of Brain Health and Brain Fitness at the UC-Berkeley Osher Lifelong Learning Institute (OLLI)

C) October 10th: Teaching Brain Fitness in Your Community, workshop at an American Society on Aging (ASA) conference for health professionals

D) October 10th: Science at Work, Interview at the event The Future of Work: Amplified Individuals, Amplified Organizations, organized by the Institute for the Future

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A) October 3-6th: The Aspen Health Forum at the Aspen Institute. This promises to be a fascinating event. See below the panels I am attending-I will make sure to write some notes every day to keep you in the discussion.

Wednesday October 3rd:

Great Expectations: American Attitudes toward Personal Responsibility and Medicine

Healthcare Re-Imagined: Learning from Olympic Athletes

Thursday 4th:

The Damaged Brain: The Fight Against Neurodegeneration

The Human Element: A Candid Conversation about Pioneers of Modern Medicine  

The Last Frontier: The Mind

Global Scientific Investment

Science Versus the Biological Clock Read the rest of this entry »