In April 2008, Baycrest, a leading research institute focused on aging and brain function, received $10-million from the Ontario Government to create a groundbreaking Centre for Brain Fitness. Its stated goal was to “develop and commercialize a range of products designed to improve the brain health of aging Ontarians and others around the world”.

“Our government is proud to support Baycrest and its invaluable work, which is already leading to the discovery of important new tools and approaches to treating brain diseases associated with aging,” said Minister of Research and Innovation, John Wilkinson.

We have Baycrest’s CEO with us today, to explore why Ontario and Baycrest chose to become pioneers in this area, and discuss some of the main opportunities, and challenges. Dr. William E. Reichman is President and CEO of Baycrest. Dr. Reichman, an internationally-known expert in geriatric mental health and dementia, is also Professor of Psychiatry on the Faculty of Medicine at the University of Toronto.

Alvaro Fernandez: Bill, thank you for your time. Let me start by asking, given that you just spoke at the recent Consumer Electronic Show, what do you make of the growing brain fitness field?

Bill Reichman: it looks like a classic example of a very promising but still early stage field – a lot of opportunity and enthusiasm, but also a lot of product claims that are not backed by solid research. Think about the physical fitness analogy: even today, after decades of progress, you still see people buying research-based products such as treadmills but also all types of random machines they see on TV and have not been subject to any validation. Similarly, consumers today do not know what to make of growing brain fitness claims. As another speaker pointed out, for the industry to fulfill its promise, it will need to be careful with research and claims, not to end up like the nutraceuticals category.

By the way, let me recognize that the work you are doing with SharpBrains reports and your website is very important to offer quality information.

Thank you. Let’s step back for a moment. Taking a, say, 10 years view, what is the main opportunity that technology-based brain fitness can offer to society?

First of all, let me say that I think we have an opportunity to make major progress in Brain Health in the XXI century, similar to what happened with Cardiovascular Health in the XX, and technology will play a crucial role.

Given the rapid advances we are witnessing today in the research and technology arenas, I feel confident in saying that in less than 10 years we will have both valid and reliable assessments of cognitive functions, that will be used both by Read the rest of this entry »

Fyi, I will be speaking at the following events:

>> March 5th, New York Academy of Medicine, NYC. I will present Brain Fitness Software – Consumers Guide to distinguishing hope from hype, at the Comprehensive Approach to Dementia Symposium sponsored by Montefiore Medical Center and with credit designated by Albert Einstein College of Medicine.

>> March 15-19th, ASA/ NCOA annual conference in Las Vegas. I will be presenting two sessions. Registration is open now at 2009 Aging in America Conference, but there is limited information on the sessions. Will blog when there are detailed abstracts available.

- The State of the Brain Fitness Market, 16-Mar-09, 08:00 PM – 09:30 AM

- Brain Fitness in Senior Housing: 18-Mar-09, 11:30 AM – 12:30 PM

>> April 8th, University of North Carolina Greensboro: Cognitive Fitness and the Aging Workforce: Opportunities and Challenges, at the Silvering Workforce Summit.

A spate of recent news coverage on brain fitness and “brain training” reflects a growing interest in natural, non-drug-based interventions to keep our brains sharp as we age. This interest is very timely, given the aging population, increasing Alzheimer’s rates, and soaring health care costs that place more emphasis than ever on prevention and changing lifestyle.

This past Tuesday, the MIT Club of Northern California, the American Society on Aging, and SmartSilvers sponsored an event on The Emerging Brain Fitness Software Market: Building Better Brains to explore the realities and myths of this growing field. The panel was moderated by Zack Lynch, Executive Director of the Neurotechnology Industry Organization, and composed of a venture capitalist and 3 CEOs of program developers in the field. Before the panel, I had the chance to present an overview of the state of the Brain Fitness Software Market based on our upcoming report to be released on March 4th.

Why are we talking about this field at all? Well, for one, an increasing number of companies are achieving significant commercial success in packaging “brain exercise”. An example is the line of Nintendo games, such as Brain Age and Brain Training, that have shipped over 15 million units worldwide despite limited scientific support, since 2005. What is less visible is that a number of companies and scientists are Read the rest of this entry »

Today we are fortunate to interview Dr. Jerri Edwards, an Associate Professor at University of South Florida’s School of Aging Studies and Co-Investigator of the influencial ACTIVE study. Dr. Edwards was trained by Dr. Karlene K. Ball, and her research is aimed toward discovering how cognitive abilities can be maintained and even enhanced with advancing age.

Main focus of research

Alvaro Fernandez: Please explain to our readers your main research areas

Jerri Edwards: I am particularly interested in how cognitive interventions may help older adults to avoid or at least delay functional difficulties and thereby maintain their independence longer. Much of my work has focused on the functional ability of driving including assessing driving fitness among older adults and remediation of cognitive decline that results in driving difficulties.

Some research questions that interest me include, how can we maintain healthier lives longer? How can training improve cognitive abilities, both to improve those abilities and also to slow-down, or delay, cognitive decline? The specific cognitive ability that I have studied the most is processing speed, which is one of the cognitive skills that decline early on as we age.

ACTIVE results

Can you explain what cognitive processing speed is, and why it is relevant to our daily lives?

Processing speed is mental quickness. Just like a computer with a 486 processor can do a lot of the same things as a computer with a Pentium 4 processor, but it takes much longer, our minds tend to slow down with age as compared to when we were younger. We can do the same tasks, but it takes more time. Quick speed of processing is important for Read the rest of this entry »

Very interesting collection of recent news…let’s connect some dots

1) Great article titled Boom time for retirees (Financial Times)

- “By 2015, boomers will have a net worth of some $26,000bn (£12,750bn, €17,670bn) – equivalent to a year’s gross domestic product for the US and eurozone combined. They will control a larger proportion of wealth, income and consumption than any other generation in the country – the first time that consumers over 50 have held such sway over the world’s largest economy.”

- “But as the boomers aged – by 2015 they will all be outside the fabled under-49 cohort – corporate America failed to grow old with them. Marketing experts argue that the continued focus of large companies such as P&G and Gap on the youth of “generation X” and “generation Y” overlooks a simple statistic: the 18-49 age group will grow by only 1m people in the next 10 years, compared with the 22.5m Americans set to enter the 50-plus bracket.”

- “The last thing the [boomer] generation needs is a company that tells them they need tools to address their lack of dexterity,” he says. “They don’t want geriatric tools, they want cool stuff.”

Main take-way: baby boomers are always “awake” and reinventing things…companies, advertisers, time to wake-up! 

Full article: Boom time for retirees

2) The article is based upon this excellent McKinsey report Read the rest of this entry »

(Thanks for the lead, Tom!) 

David Brooks writes a great column (requires subscription) in the NYT titled A Critique of Pure Reason. He expands the usual restricted understanding of “education” to incorporate a wider sense of “learning”, by discussing 

1. Where

• “The creative ones (politicians) will finally absorb the truth found in decades of research: the relationships children have outside school shape their performance inside the school.”