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News

CNN: Aging boomers fuel ‘brain fitness’ explosion: An excellent article via Associated Press exploring why the brain fitness market passed a tipping point in 2007 and predicting future trends building on our market report.

Brain Age: Great Game, Wrong Concept: One reason why we believe the field will keep growing is because we are seeing more tools available than ever before to assess and train a variety of cognitive skills. The bad news (is this really news?) is that we shouldn’t be expecting magic pills and that “brain age” is a fiction. Read the rest of this entry »

In what category does Brain Fitness fit? Education, Productivity and Training, Health? Most of the interest so far has come from a Healthy Aging angle, but we are starting to see broader interest, as in the events below. After all, isn’t working on our brains relevant to all those markets?.

2 busy weeks: I am attending/ speaking at a variety of events. I will make sure to blog at least the take-aways from the main events daily, and Caroline will also add her perspective as much as possible.

A) October 3-6th: The Aspen Health Forum at the Aspen Institute

B) October 9th: First session of my class The Science of Brain Health and Brain Fitness at the UC-Berkeley Osher Lifelong Learning Institute (OLLI)

C) October 10th: Teaching Brain Fitness in Your Community, workshop at an American Society on Aging (ASA) conference for health professionals

D) October 10th: Science at Work, Interview at the event The Future of Work: Amplified Individuals, Amplified Organizations, organized by the Institute for the Future

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A) October 3-6th: The Aspen Health Forum at the Aspen Institute. This promises to be a fascinating event. See below the panels I am attending-I will make sure to write some notes every day to keep you in the discussion.

Wednesday October 3rd:

Great Expectations: American Attitudes toward Personal Responsibility and Medicine

Healthcare Re-Imagined: Learning from Olympic Athletes

Thursday 4th:

The Damaged Brain: The Fight Against Neurodegeneration

The Human Element: A Candid Conversation about Pioneers of Modern Medicine  

The Last Frontier: The Mind

Global Scientific Investment

Science Versus the Biological Clock Read the rest of this entry »