Sharp Brains: Brain Fitness and Cognitive Health News

Musical training as mental exercise for cognitive performance

We often hear (gladly!) how teachers use our blog articles and brain teasers in their classes. We also hear how many psychology and biology teachers are getting their students excited about brain research, and, to contribute to their efforts, we like to recognize some great initiatives.

Last year, Jeffrey Gonce, a Psychology teacher at Red Land High School (West Shore School District, PA) asked his students to “complete a project describing a recent brain (or genetic) study that affects behavior.” The students could opt to post their articles online, and Jeffrey was kind enough to send us a link to read the results. We enjoyed reading them all, and published in our blog this beautiful essay, titled “Tis better to give than receive”, written by Alexandra, which Piano musical training was subsequently included in a number of neuroscience an psychology blogs.

This year, Jeffrey also sent us his students’ essays, and we are going to recognize and publish this great essay by high school student Megan. Enjoy!
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It has long been the source of scientific debate as to whether music can improve the cognitive processes in children. Referred to by some as “The Mozart Effect,” a strong Read the rest of this entry »

Cognitive Fitness as a New Frontier of Fitness

emWave for Stress ManagementVery good article in the LA Times today. Like a StairMaster for the brain: Can mental workouts improve the mind’s agility? Baby boomer concerns stimulate an industry expansion.

The reporter, Melissa Healy, reviews the healthy aging segment in the Brain Fitness field. A few selected quotes:

- “There is plausibility, both biological and behavioral, to the claim that these may work,” says Molly Wagster, chief of the National Institute on Aging’s neuropsychology branch. “But it is still a situation of ‘buyer beware.’ ”

- “I see this as a new frontier of fitness overall,” says Alvaro Fernandez, founder and chief executive of the website SharpBrains .com, which tracks the business and science of brain-training. Americans already understand the value of physical fitness as a means of preserving the body’s proper function and preventing age-related diseases, says Fernandez. He predicts that cognitive fitness will become a goal to which Americans equally aspire as we learn more about aging and the brain.
- (Dr. Elkhonon) Goldberg, who provides scientific advice on the website http://www.sharpbrains.com/, says that as neuroscientists use imaging technologies to “see” the cellular changes that come with learning, he grows more confident that well-designed training programs can have discernible everyday effects in preserving or repairing the intellectual function of older adults. “This is shared hardware” that’s being changed in the brain, “and to the extent you somehow enhance it, that will have wide-ranging effects,” Goldberg says. “It provides a much more compelling raison d’être for this whole business.”

The article adds that “Americans this year are expected to invest $225 million in these programs — up from just $70 million in 2003 — in an effort to tune up the brain, strengthen the memory and forestall or reverse the cognitive slippage that often comes with age, psychiatric disease, stroke or medical treatments.”

Our breakdown for those 2007 US predictions are as follows: $80m for the Consumer segment, $60m in K12 Education, $50m in Clinical applications, and $35m in the Corporate segment. The Consumer segment, with a healthy aging value proposition, is the most recent one but the most rapidly growing.

Read the full article: Like a StairMaster for the brain.

PS: the article also says “In the last three years, these brainpower-boosting programs have proliferated, with names like MindFit, Happy Neuron, Brain Fitness and Lumosity.”.. if there are reporters reading this, please avoid future confusion by naming Posit Science’s program “Posit Science Brain Fitness Program 2.0″. Brain Fitness refers to the full category.

Bill Clinton on health care and wellness

We read a good article on medical salaries recently, and are happy to see an increased emphasis prevention and wellness rather than on sickness.

Along these lines, we were fortunate to attend Healthetc yesterday, a day-long health event in San Francisco co-organized by KCBS and CPMC that had Bill Clinton as keynote speaker. You can read an article on his great intervention here.

Some of the speech highlights:

1) Clinton’s great overview of key data:

  • 16 vs 10-11: % GDP spent on health care in the US vs. other industrialized countries. This percentage difference equals around $800 billion annually
  • 84 vs 100: % population with some form of health insurance in the US vs. other countries
  • 34 and 37: ranking of the US system as measured by health outcomes and life expectancy, respectively
  • 34 vs 19: % health care costs spent on administration in the US vs. other countries

2) He outlined the 3 main problems with US Healthcare as follows-and empathized that any serious, long-term solution needs to Read the rest of this entry »

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As seen in The New York Times, Wall Street Journal, CNN, US News & World Report, and more, we are a market research & advisory company focused on providing high-quality information and guidance to navigate the brain fitness and cognitive health market.
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