SharpBrains

PBS recently announced the second installment of their popular Brain Fitness Program show, and released this trailer via YouTube:

Watch: Brain Fitness 2: Sight & Sound (2:30)

Description: Join host Peter Coyote in "Brain Fitness 2: Sight & Sound," the follow-up to "The Brain Fitness Program," as he explores the brain's ability to change and grow, even as we age, helping us maintain and improve our vision and hearing.

"Brain Fitness 2: Sight & Sound" is a special in-depth look at the advances in neuroplasticity and how it relates to healthy aging, with a particular focus on making the most of information filtered through our eyes and ears. Check your local listings to catch it, beginning in December 2008. Your brain will thank you. Help PBS continue to offer all Americans; from every walk of life; the opportunity to explore new ideas and new worlds through television and online content. To donate, please visit http://www.pbs.org/support

Schedule: You can check the schedule for the program by city Here.

And Here you have some information on the first show Continue Reading »

We offered some Brain Fitness Predictions in our Market Report , including...

"7. Doctors and pharmacists will help patients navigate through the overwhelming range of available products and interpret the results of cognitive assessments. This will require significant professional development efforts, given that most doctors today were trained under a very different understanding of the brain than the one we have today."

The American Medical News, a weekly newspaper for physicians published by the American Medical Association, just published an excellent article along those lines:

Steps to a nimble mind: Physical and mental exercise help keep the brain fit
-- Neuroscience is uncovering techniques to prevent cognitive decline.

A few quotes:

- It's an example that highlights a wave of new thinking about the importance of brain fitness.

- Until recently, conventional wisdom held that our brains were intractable, hard-wired computers. What we were born with was all we got. Age wore down memory and the ability to understand, and few interventions could reverse this process. But increasingly, evidence suggests that physical and mental exercise can alter specific brain regions, making radical improvements in cognitive function.

- With nearly 72 million Americans turning 65 over the next two decades, physicians need the tools to handle growing patient concerns about how to best maintain brain health. Armed with this new brand of science, frontline physicians will be better equipped to address the needs of aging baby boomers, already in the throes of the brain fitness revolution.

- "Encourage them to exercise the brain in novel and complex ways," he says.

Full article: here

One of the physicians quoted in the article is Gary J. Kennedy, MD, Director of the Division of Geriatric Psychiatry at Montefiore Medical Center in NYC and a professor in the Dept. of Psychiatry and Behavioral Sciences at Albert Einstein College of Medicine.

To put the AMA article in better perspective for SharpBrains readers, we asked Dr. Kennedy a few follow-up questions. Below you have his questions.

Alvaro Fernandez (AF): Can you summarize how cognitive functions tend to evolve as we age?

Gary Kennedy (GK): As we age cognitive functions that rely on Continue Reading »

If you could, you would. You can, but prefer not to know it?

More than any other organ, your brain is up to you. You are what you think, not just what you eat. Here's some food for thought:

Design your Mind

Setting cognitive and behavioral goals raises challenging and worthy questions: What do you want from your brain? Will you know it when you achieve it?

To attain the brain of our choosing, we must understand our selves and current abilities. Introspection and curiosity are helpful if they trigger and sustain the effort to enrich the mind. However, objective information which leads to informed assessment of brain function is often lacking.

Mind your Brain

Honesty. Openness. Self-awareness.

Irrefutable virtues, but in practice most people fall short. Few regularly appraise their brain skills; even so, the ability to accurately judge one's own mental performance is not guaranteed. I believe the first step to minding the brain is shedding hang-ups while offering and soliciting frank feedback from family and close confidants. In the clinical setting, routine cognitive screening and "mental check ups" are not currently practiced, in part due to time constraints and limited utility of traditional paper-and-pencil tests. From a public health perspective, the U.S. Preventative Task Force reviewed Continue Reading »

(Please note that this is my personal take at the discussions that took place in Dubai as part of the Global Agenda Council on the Challenges of Gerontology put together by the World Economic Forum, and builds on the work of my colleagues, but it does not represent a formal document or statement of position. Simply put, we would like to engage your brain in defining the challenges and outlining/ executing the solutions).

Context: The Challenges of the Aging Society

The world is aging. This is occurring in two ways: through shifts in the age structure that will eventually lead to many more people reaching older ages than ever before, and through continued success in extending life. Less than 100 years ago, life expectancy was between 30 to 40 years. Today, close to 800 million citizens are 60 and over.

And aging in healthier ways. Aging has incorrectly been associated with decline and decay, when in fact many people live healthy into older ages. There has been a synchronous extension in life expectancy and quality of life - the average 65-year-old today is much healthier, physically and mentally, than the average 50-year-old of 100-150 years ago - when most existing institutions were envisioned and created.

Healthy life can be further extended with existing knowledge. The fact is the onset and progression of fatal and disabling diseases, disorders, and disability can be postponed using well-researched basic measures of public health, environmental and behavioural changes, and medical technology interventions. The same methods may be used to improve or maintain mental and physical functioning.

Our healthcare and retirement systems are on bankruptcy track - their premises are outdated. Existing institutions, policies and attitudes do not reflect the points outlined above, having been developed for a society that no longer exists. We need to get on the right track: Continue Reading »

My apologies for not writing in a few days...the Global Agenda Summit in Dubai has required all my attention - I will summarize the great experience when I land back in San Francisco tomorrow night.

The concepts of night and day do become challenging when working for a few days in a place with a 12-hour time difference with one's home base. Sleep is indeed very important to maintain top cognitive shape...which leads me to a fascinating news announcement:

Health insurance firms offering online cognitive therapy for insomnia (Los Angeles Times)

- "helping consumers get a good night's sleep has become a priority for most of the top-tier U.S. health insurance companies, including WellPoint, Aetna, Cigna, Kaiser Permanente and several Blue Cross plans. Their new programs don't involve sleeping pills. Instead, insurers are advocating the use of cognitive behavior therapy. Traditionally, the therapy has been done largely through face-to-face sessions, but many of the programs are now available online."

- "And use of sleeping pills has skyrocketed. A study this year Continue Reading »

Very interesting new market development:
עסקה חדשה בקנדה לסטארט-אפ הישראלי אייס; עשוי לרשום הכנסות של עשרות ...
The Marker, Israel - Oct 28, 2008
מנתונים שפירסמה באחרונה חברת המחקר SharpBrains, עולה כי שוק התוכנות לאימון המוח הכפיל עצמו בתוך פחות משנתיים. ההצלחה הבולטת בתחום היא של חברת נינטנדו ...

In other words, Applied Cognitive Engineering (ACE) and USA Hockey have partnered to bring to market a cognitive simulation game to improve the performance of ice hockey players - similar to what  ACE has been offering to professional and amateur basketball players.

ACE has raised $2.5M, and ACE and USA Hockey have received a joint $800k development grant from the BIRD Foundation for the co-development of a training system for Ice Hockey players. (The article mentions SharpBrains' Market Report as a sign of how the market is growing, since we cover ACE).

For more context on cognitive simulations, you will enjoy this Interview with Prof. Daniel Gopher:

Alvaro Fernandez: Tell us a bit about your overall research interests.

Daniel Gopher: My main interest has been how to expand the limits of human attention, information processing and response capabilities which are critical in complex, real-time decision-making, high-demand tasks such as flying a military jet or playing professional basketball. Using a tennis analogy, my goal has been, and is, how to help develop many “Wimbledon”-like champions. Each with their own styles, but performing to their maximum capacity to succeed in their environments.

What research over the last 15-20 years has shown is that cognition, or what we call thinking and performance, is really a set of skills that we can train systematically. And Continue Reading »

As mentioned before, the World Economic Forum asked me to write "an 800 words summary of your most compelling actionable idea on the challenges of gerontology", in preparation for the Inaugural Summit of the Global Agenda that will take place November 7 to 9th in Dubai.A good number of SharpBrains readers and clients offered their insights - and expressed an interest in reading the draft. So below you have - a proposal to create a Global Consortium for Neurocognitive Fitness Innovation, building on our existing market research and advisory services work. Your thoughts?

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The Context

Growing Demands on Our Brains: Picture 6.7 billion Primitive Brains inhabiting a Knowledge Society where lifelong learning and mastering constant change in complex environments are critical for productive work, health and personal fulfillment.

Welcome to Planet Earth, 2008.

Further stretched by increased longevity: Now picture close to 1 billion of those brains over the age of 60 – and please remember that, less than 100 years ago, life expectancy was between 30 to 40 years. The rapidly evolving Knowledge Society is placing new and enormous demands on our “primitive” human brains. And the longer our lifespans, the more obvious the “cognitive gap”. Hence, from a health point of view, the growing Continue Reading »

"Choosing the right cognitive fitness product or program for senior living residents is harder than it sounds. But understanding residents' needs, identifying your objectives and considering the total cost of ownership will help set you on the right path."

You can continue reading my first guest column at McKnight's Long Term Care News here:

Navigating the brain fitness landscape: do's and don'ts

Just saw a very interesting press release regarding computer-based neurocognitive assessments - a critical part of the brain fitness puzzle. How long will it take before consumers can have access to a reliable and credible annual "mental check-up"/ cognitive baseline?

HeadMinder Cognitive Stability Index: Computerized Neurocognitive ... (Press release)

- "The HeadMinder web-based Cognitive Stability Index (CSI) has proven more useful for blast-concussion detection than the ANAM computerized test battery the DoD currently employs. The CSI provides an immediate solution to clear the backlog of 400,000 IED-exposed service members in less than two years."

- "The CSI is a 30-minute, Internet-based, computerized test that provides automated, objective measures of attention, memory, response speed, and processing speed for initial evaluation of cognitive functioning. The CSI produces standardized reports that enable triage and decision-making appropriate to a user's qualifications - from medic to neuropsychologist to neurologist and other treatment team members."

We covered this emerging type of assessments in the article Computerized Cognitive Assessments: opportunities and concerns

- "In fact, one of the Continue Reading »

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Have you ever wondered how we can maintain SharpBrains' website, blog and newsletter without selling any products and with only limited advertising? The answer is, we offer market research to organizations such as healthcare providers, research centers, technology developers, venture capital firms, consulting and training companies, and more.

Our new Premium Research Sponsors program will allow pioneering organizations to collaborate with us to shape the future of the brain fitness and cognitive health field, by sponsoring and accessing the most up-to-date information on the science and best practices to assess and improve cognitive functioning across the lifespan. You can learn more about the Premium Research Sponsors program Here.

Market News

The Cognitive Health and Fitness Market On The Move: As you have probably seen, the Cognitive Health and Brain Fitness field is rapidly evolving. Here we highlight some of the main developments affecting the field over the last 6-months: public policy initiatives in Canada and the US, the growing role of computerized assessments, several venture capital rounds, major initiatives by insurance companies, and significant research findings.

 The Big Picture

Executive Summary of the Brain Fitness Market: Let's step back and ask ourselves, "Why is the field evolving in such a fast way? What is hope, what is hype, what is reality?" A spate of recent global news coverage on brain fitness and brain training reflects a growing interest in natural, non drug-based interventions to keep our brains sharp as we age. This interest is very timely, given an aging population, the increased prevalence of Alzheimer’s rates, and soaring health care costs in the US that place more emphasis than ever on prevention and lifestyle changes. This article summarizes the main market dynamics, open questions, and top trends to watch for.

Nourishing Our Brains and Minds

Philosophy as the Missing Link in School Curricula: Kimberly Wickham answers provides some good answers to the question, "Why would anyone want to teach philosophy to pre-adolescent children?” that will engage your critical thinking skills.

A User's Guide to Lifelong Brain Health: Drs Simon Evans and Paul Burghardt hope (as we do) that the emerging emphasis on cognitive exercise and fitness helps complement -not substitute- other lifestyle factors important for the "physical health of the brain and all the systems it communicates with". Think: nutrition, exercise, sleep.

Excellent Reader Comments: Our last newsletter generated a round of excellent  comments by readers on cognitive training, Posit Science and Alzheimer's Australia, gerontology and the brain, and the value of videogames. Come enjoy this collective wisdom and participate as you wish.

Brainy Haikus:
river with haikus
flowing in since the summer
keeping  us afloat

The Challenges of Gerontology?: The World Economic Forum has asked me, as one of the 16 members of the Global Agenda Council on the Challenges of Gerontology, for "an 800 word summary of your most compelling actionable idea on the challenges of gerontology." Feel free to help me out by offering your own actionable ideas, either related to the discipline of gerontology itself or on ways to best engage the growing number of brains over the age of 60 in our planet.

Enjoy!