SharpBrains

Busy as we have been, we only recently compiled the list of organizations who have purchased our Brain Fitness Market Report so far. We were impressed by the quality and variety represented, and the cross-sector demand for quality information in the emerging brain fitness/ cognitive health category. Seeing the list helps us prioritize efforts and coverage of market and research news and trends.

Below you have a selection of main categories, and a few selected clients:

· Research centers and universities: Harvard Medical School, US Army Research Lab, Oregon Center for Applied Science, University of Texas at Austin, University of Michigan.

· Older adults organizations and communities: American Association of Retired People (AARP), Sunrise Senior Living, Belmont Village Senior Living.

· Healthcare Providers: Sutter Health, Memorial Hospital Health System, NeuroCare Network, Mindmedi Clinic. Continue Reading »

In an emerging, dynamic, high growth market, like brain training, it is difficult to make precise projections. But, we can observe a number of trends that executives, consumers, public policy makers, and the media should watch closely in the coming years, as brain fitness and training becomes mainstream, new tools appear, and an ecosystem grows around it.

1. We predict an increased emphasis on brain maintenance in locations ranging from retirement communities to gyms. As a computer-savvy baby boomer population looks for ways to stay mentally fit, brain fitness, or brain training, is becoming part of their vocabulary and concern.

2. Physical and mental exercise will be better integrated. Physical exercise has been shown to increase the rate of neurogenesis, whereas mental exercise helps ensure the survival of any newly created neurons. Today both activities usually take place in very different settings: the former, in health clubs, the later, in universities. We predict that the borders between them will become more diffuse. Expect new programs such as brain fitness podcasts that allow us to train working memory as we jog or exercise bikes with built-in brain games.

3. Watch for a Continue Reading »

Welcome to Encephalon´s 50th edition, where you will find another superb collection of blog posts on all things Brain and Mind.

Enjoy these contributions:

Science & Technology

Mind Hacks reports that Facebook ate my psychiatrist. We can learn about the benefits of social networking sites like Facebook, bringing great perspective to recent and misguided media speculation (fuelled by a recent talk at the Royal College of Psychiatrists). Vaughan, will you please report on the benefits of participating (and, better, hosting) Encephalon?.

Dungeons And Dragons - Or Mazes And Monsters?: PodBlack Cat offers a thought-provoking review of the therapy (including self-therapy) applications of role-playing games such as the classic Dungeons And Dragons and the more recent massively multiplayer online games.

Cognitive Daily covers another type of game. Continue Reading »

Here you are have the twice-a-month newsletter with our most popular blog posts. Please remember that you can subscribe to receive this Newsletter by email, simply by submitting your email at the top of this page.

News and Analysis

Computerized Cognitive Assessments: opportunities and concerns: health companies and the military are starting to use new tools to assess brain functions in contexts that neither neuroimaging nor traditional neuropsychological testing can reach. This is a critical piece of the brain fitness puzzle that is worth keeping track of, full of opportunities, but also privacy concerns.

Cognitive Health News Roundup: recent news covering studies on mental training and DNA, on nutrition and the brain, and more. Continue Reading »

You know your weight. And your physical fitness. And a variety of health-related metrics.

What about your brain fitness?

Two recent announcements bring out how the assessment of cognitive abilities, or brain functions, is increasingly being done thanks to new computerized options:

1) Last week, OptumHealth announced an exclusive 3-year agreement (estimated at $18m) with the Australian company Brain Resource. OptumHealth will be embedding the Brain Resource platform into their overall Behavioral Solutions program.

- OptumHealth Behavioral Solutions will work with Brain Resource to provide clinicians with a Web-based assessment that measures general cognition (how people process information) and social cognition (how people manage their emotions). This 40-minute assessment is based on well-known and validated tests of memory, attention, executive function, and response speed, and mood, social skills and emotional resilience.

Continue Reading »

Daniel Goleman requires no introduction. Personally, of all his books I have read, the one I found most stimulating was Destructive Emotions: A Scientific Dialogue With the Dalai Lama, a superb overview of what emotions are and how we can put them to good use. He is now conducting a great series of audio interviews including one with George Lucas on Educating Hearts and Minds: Rethinking Education.

We are honored to bring you a guest post by Daniel Goleman, thanks to our collaboration with Greater Good Magazine, a UC-Berkeley-based quarterly magazine that highlights ground breaking scientific research into the roots of compassion and altruism. Enjoy!

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Hot To Help: When can empathy move us to action?

By Daniel Goleman

We often emphasize the importance of keeping cool in a crisis. But sometimes coolness can give way to detachment and apathy.

Continue Reading »

There are whole markets (think crosswords, herbal supplements, drugs, brain fitness software) aimed at helping us improve our memory.

Now, what is ¨memory¨? how does the process of memory work? 

Dr. Bill Klemm, Professor of Neuroscience at Texas A&M University, explains a very important concept below.

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Getting from Here to There:
Making Memory Consolidation Work

By Bill Klemm,  Ph. D.

Until consolidation has occurred, a short-term memory is very vulnerable, as all of us have experienced from looking up a phone number only to have some distraction cause us to lose the number before we can get it dialed.

What is "consolidation"? 

Brain researchers use the term “consolidation” for the process whereby short-term memory gets made more permanent.

Here, I would like to discuss some aspects of consolidation that many people may not know about: why sleep is so important, why memory must be practiced, and how testing promotes consolidation.   Continue Reading »

July is shaping up to be a fascinating month, full of cognitive health research reports and applications. Here you have a roundup, covering food for the brain, cognitive assessments, mental training and DNA, and more.

1) Brain foods: the effects of nutrients on brain function (Nature Neuroscience)