Jan 6, 2010 Comments Off
Update: Expo Day; Top 15 Articles of 2009
By: Alvaro Fernandez
In this January issue of our eNewsletter, we will first
brief you on the enlightening demos that will take place on Wednesday, January 20th, as part of the SharpBrains Summit, and then present the 15 most stimulating SharpBrains articles of 2009.
Expo Day
If you want to see and discuss the latest programs and technologies for brain fitness, presented by Summit Sponsors, Wednesday January 20th is your day. Each demo will last 30 minutes, followed by 15 minutes of Q&A.
9am. Baycrest/ Cogniciti will introduce the new Memory@Work workshop, designed to teach what memory is, how lifestyle factors such as distraction and stress can affect memory, and how to enhance memory performance at work with the use of enabling strategies.
10am. CogniFit will demo CogniFit Personal Coach and CogniFit Senior Driver, two online programs designed to assess and main cognitive functions for healthy living and safe driving, respectively.
11am. Posit Science will demo InSight, a software-based cognitive training package designed to sharpen brain’s visual system. This is the program being tested by Allstate for safer driving.
Noon. Happy Neuron will introduce HAPPYneuron PRO, a new platform for professionals for the effective delivery and management of cognitive remediation and rehabilitation programs in a patient centric manner.
1pm. SharpBrains will help navigate this growing field by discussing The State of the Brain Fitness Software 2009 report and The SharpBrains Guide to Brain Fitness consumer guide, and summarizing key Summit take-aways.
Learn more and register HERE. Please remember that registration closes on January 17th.
We want to thank our most recent sponsor, the Arrowsmith Program, a comprehensive suite of cognitive programs for students with learning disabilities available in public and private schools in Canada and the U.S. More information here.
And now, let’s review the (in our view) 15 most stimulating articles of 2009.
The Big Picture
100 is the new 65: Why do some people live, and well, to 100? Researchers are trying to find out, reports Meera Lee Sethi at Greater Good Magazine.
Learning about Learning: an Interview with Joshua Waitzkin: Scott Barry Kaufman interviews “child prodigy” Joshua Waitzkin on The Art of Learning.
Debunking 10 Brain Health Myths: Does your brain have a “Brain Age”? Is a Magic Pill to prevent memory problems right around the corner? Check out the facts to debunk 10 common myths.
Why is working memory relevant to reading and mathematics: A recent large UK study identified 1 in 10 students as having working memory difficulties. Dr. Tracy Alloway elaborates why this matters.
Change Your Environment, Change Yourself: Dr. Brett Steenbarger explains why new environments “force us to exit our routines and actively master unfamiliar challenges.”
Tools
Retooling Use it or lose it: Alvaro Fernandez discusses why routine, doing things inside our comfort zones, is the most common enemy of the novelty, variety and challenge our brains need.
Does cognitive training work? (For Whom? For What?): Dr. Pascale Michelon, dissects a couple of recent press releases and the underlying studies to clarifying what they mean – and what they don’t mean.
New Study Supports Neurofeedback Treatment for ADHD: Dr. David Rabiner reports the promising findings from the first well-designed controlled trial on the effect of neurofeedback treatment for ADHD.
Do Art Classes Boost Test Scores? Is there a “Mozart Effect?”: Some researchers suggest so; others are not convinced. Karin Evans offers a thoughtful review of the evidence and asks, “Now, is this the right question?”
Does coffee boost cognitive functions over time? Dr. Pascale Michelon reports good news (long-term effects seem more positive than negative, so coffee leads to no clear harm) and bad ones (no clear beneficial effects on general brain functions).
Industry
Brain fitness heads towards its tipping point: How do you know when something is moving towards a Gladwellian tipping point? When insurance companies and policy makers pay attention, Dr. Gerard Finnemore reports.
Visual Representation of the State of the Market 2009: Paul Van Slembrouck beautifully presents the main findings of our 150-page market report, The State of the Brain Fitness Market 2009.
Michael Merzenich on brain fitness: neuroscientist Michael Merzenich discusses neuroplasticity, technology, safe driving, mental health, and the need for standards, automated assessments and “personal brain trainers”.
Brain Teaser
Stimulate your Concentration Skills: when one really wants to memorize a fact, it is crucial to pay attention. Dr. Pascale Michelon challenges you to count a few simple letters.
Resolution
Finally, an article that may inspire some New Year Resolutions. In Yes, You Can Build Willpower, Daniel Goleman discusses how the brain makes about 10,000 new cells every day, how they migrate to where they are needed, and how each cell can make around 10,000 connections to other brain cells. Implication? Meditate, mindfully, and build positive habits.
Wishing you a Happy and Productive 2010, and looking forward to meeting many of you (200 so far) at the inaugural SharpBrains Summit!

The
The
Muki Hansteen-Izora, Senior Design Researcher and Strategist with the Product Research and Incubation division of Intel’s Digital Health Group. Muki is also the Intel lead and co-PI for the Technology Research for Independent Living (TRIL) Centre’s Cognitive Function research strand, which is investigating how interactive media and gaming technologies can support cognition in older populations. Prior to joining Intel, Muki served as a lead researcher at Philips Research Labs. He holds a degree in Cultural Anthropology from the University of California at Santa Cruz, and completed his graduate training in Learning, Design, and Technology at Stanford University.
Margaret Morris, Senior Researcher in Intel’s Digital Health Group. Margaret studies the ways that emerging technologies can enhance mental and physical wellbeing. She conducts ethnographic research to identify needs and works with engineers to develop and evaluate exploratory prototypes. Prior to joining Intel in 2002, she studied technology adoption in Sapient’s Experience Modelling group. Margie completed her Ph.D. in Clinical Psychology with a minor in Behavioural Neuroscience at the University of New Mexico, her clinical internship at the San Francisco VA Medical Centre, and her postdoctoral fellowship at Stanford University. She has a B.A. in English from Haverford College.
Dr. Michael Merzenich, Emeritus Professor at UCSF, is a leading pioneer in brain plasticity research. In the late 1980s, Dr. Merzenich was on the team that invented the cochlear implant. In 1996, he was the founding CEO of Scientific Learning Corporation (Nasdaq: SCIL), and in 2004 became co-founder and Chief Scientific Officer of Posit Science. He was elected to the National Academy of Sciences in 1999 and to the Institute of Medicine this year. He retired as Francis A. Sooy Professor and Co-Director of the Keck Center for Integrative Neuroscience at the University of California at San Francisco in 2007. You may have learned about his work in one of PBS TV specials, multiple media appearances, or neuroplasticity-related books.
Nice weekend reading material – recent news reiforcing emerging trends on physical, cognitive and emotional fitness, but with new twists.
The Institute For the Future is an independent, nonprofit strategic research group with more than 40 years of forecasting experience. The core of our work is identifying emerging trends and discontinuities that will transform global society and the global marketplace. We provide our members with insights into business strategy, design process, innovation, and social dilemmas. Our research spans a broad territory of deeply transformative trends, from health and health care to technology, the workplace, and human identity. The Institute for the Future is located in Palo Alto, California.
Dr. Laurence Hirshberg directs the NeuroDevelopment Center and serves on the faculty of the Department of Psychiatry and Human Behavior of the Brown University Medical School as Clinical Assistant Professor. The NeuroDevelopment Center is one of the 20 research sites worldwide participating in the largest study of neurophysiological markers for depression. Dr. Hirshberg is a licensed clinical psychologist and certified in EEG biofeedback by the Biofeedback Certification Institute of America, and recently served as Guest Editor and contributor to a special issue of Child and Adolescent Psychiatric Clinics of North America devoted to emerging interventions in applied neuroscience, including neurofeedback and other brain based interventions.
The Alzheimer’s Drug Discovery Foundation was established in 2004 as a public charity to support the advancement of drugs to prevent, treat, and cure Alzheimer’s disease, related dementias, and cognitive aging. Our strategy of venture philanthropy is based on the idea that our research grant recipients are engaged in projects that are potentially viable in the marketplace with a possible return on investment.
The International Council on Active Aging® (ICAA) was founded in the belief that unifying the efforts of the organizations focused on older adults benefits both the people they reach and the organizations themselves. Today, the vision is shared by over 8,000 organizations connected to the ICAA network.
The Knowledge Media Design Institute (KMDI) is a leader in interdisciplinary research and teaching at the University of Toronto. Our work spans the scientific study of the ways in which media and media technologies shape, and are shaped by, human activity, and the practical work of founding an interdisciplinary nexus for the design of such media. Adopting a human-centred and participatory approach to design, our goal is to enhance human skill rather than diminish it, and to encourage creativity and innovation.
The USC Davis School of Gerontology has consistently pioneered innovative educational programs including the world’s first Ph.D. in Gerontology, the first joint Master’s degree in Gerontology and Business Administration, and the first undergraduate Health Science Track in Gerontology. Research in molecular biology, neuroscience, demography, psychology, sociology and public policy is conducted under the auspices of the Ethel Percy Andrus Gerontology Center, founded in 1964.
Summit of the Global Agenda run by the World Economic Forum, and the Forum on Neuroscience and Behavior Change by the Robert Wood Johnson Foundation. Both events were very stimulating, with excellent participants and insightful agendas, but I realized that still too few decision-makers are aware of the amount and quality of innovation going on to translate findings from cognitive neuroscience and neuropsychology into tools and practices that may well revolutionize brain health and cognitive fitness over the next 5-10 years.







Recent Comments