Sharp Brains: Brain Fitness and Cognitive Health News

Council on the Ageing Society, at the Summit of the Global Agenda

Heading to Dubai today (a 15-hour direct flight!), coming back to San Francisco next Monday.

Last year I wrote about this remarkable new initiative by the imagesWorld Economic Forum here (proposal) and here (reflections, emerging discussion). This year’s update:

Twitter: #WEFDubai. Will tweet during the event, and blog about it next week.

Invitation to SharpBrains Summit – Technology for Cognitive Health and Performance

We are excited to invite you to the first virtual, global SharpBrains Summit (January 18-20th, 2010). The SharpBrains Summit will feature a sharpbrains_summit_logo_web“dream team” of over 25 speakers who are leaders in industry and research from 7 countries, to discuss emerging research, tools and best practices for cognitive health and performance. This inaugural event will expose health and insurance providers, developers, innovators at Fortune 500 companies, investors and researchers, to the opportunities, partnerships, trends, and standards of the rapidly evolving cognitive fitness field.

Register Today

Learn more and register Here today, at discounted early-bird rates, to receive these benefits:

  • Learn: Full access to all Conference live sessions, and Downloadable Recordings and Handouts
  • See: latest technologies and products during Expo Day
  • Connect and Discuss: become a member of the SharpBrains Network for Brain Fitness Innovation (members-only LinkedIn Group) through the end of 2010, access online chats during the summit, meet other registrants in your city
  • Understand the Big Picture: access 10 Research Executive Briefs prepared by leading scientists

On top of those early-bird discounts, we offer an additional 15% discount for SharpBrains readers who want Regular Admission. Discount code: sharp2010. You can register Here.

Agenda/ Speakers

Monday, January 18th, 2010:

(Preliminary schedule, US Pacific Time)

8-9.15am. Cognition & Neuroplasticity: The New Healthcare Frontier

  • Alvaro Fernandez, SharpBrains
  • David Whitehouse, OptumHealth Behavioral Solutions
  • William Reichman, Baycrest
  • P Murali Doraiswamy, Duke University

9.30-11am. Tools for Safer Driving: The Opportunity with Teenagers and Adults

  • Steven Aldrich, Posit Science
  • Shlomo Breznitz, CogniFit
  • Jerri Edwards, University of South Florida
  • Peter Christianson, Young Drivers of Canada

Noon-1.30pm. Baby Boomers and Beyond: Maintaining Cognitive Vitality

100 is the New 65: Living Longer and Better

(Editor’s Note: we are pleased to bring you this article thanks to our collaboration with Greater Good Magazine).

100 is the New 65
- Why do some people live to 100? Researchers are trying to find out, reports Meera Lee Sethi, and they’re discovering how we might live better lives, not just longer ones.

Will Clark, 105, recently bought a van for a 5,000-mile road trip across the Midwest with his wife, Lois, who is 102.

Will Clark, 105, recently bought a van for a 5,000-mile road trip across the Midwest with his wife, Lois, who is 102.

Elsa Brehm Hoffmann loves bridge and is always ready for a party. Rosa McGee enjoys singing hymns to herself all day long. Will Clark makes a mean spaghetti and meatballs. What connects these three? They belong to the single fastest growing segment of the United States population: people over a hundred years old.

Hoffmann, McGee, Clark, and the nearly 100,000 other centenarians in the U.S. provide inspiration to the rest of us. But they also provide researchers with a tantalizing puzzle: Why do some people live so long? For years, medical researchers have been studying this select group, identifying some key factors to a long life. Now, a growing body of research is suggesting that longevity isn’t just linked to good genes and a healthy lifestyle; it’s also tied to cultivating a positive, resilient attitude toward life. These results validate a simple idea: that centenarians can teach us how to live not just longer lives, but better ones.

At the fore of this research is the New England Centenarian Study (NECS), which has enrolled more than 1,500 centenarians from around the world over the past 15 years. The study’s director, Thomas Perls, says these participants dispel the belief that the older someone gets, the sicker he or she becomes. Instead, he says, “the older you get, the healthier you’ve been.” In other words, people who demonstrate exceptional longevity tend to have had a lifelong history of good health.

Indeed, people who die in their 70s or 80s are plagued by degenerative illnesses in the years before their death; in contrast, Perls has found that Read the rest of this entry »

Digital Games for Physical, Cognitive and Behavioral Health

The Robert Wood Johnson Foundation (RWJF) just announced more than 200px-Dance_Dance_Revolution_Extreme_arcade_machine_left_side_stage$1.85 million in grants for research teams to study how digital games can improve players’ health behaviors and outcomes (both brain-based and behavioral).

The press release: Nine Leading Research Teams Selected to Study How Digital Games Improve Players’ Health

  • “Digital games are interactive and experiential, and so they can engage people in powerful ways to enhance learning and health behavior change, especially when they are designed on the basis of well-researched strategies,” said (UC Santa Barbara’s Dr. Debra) Lieberman.
  • “The pace of growth and innovation in digital games is incredible, and we see tremendous potential to design them to help people stay healthy or manage chronic conditions like diabetes or Parkinson’s disease. However, we need to know more about what works and what does not — and why,” said Paul Tarini, team director for RWJF’s Pioneer Portfolio. “Health Games Research is a major investment to build a research base for this dynamic young field. Further, the insights and ideas that flow from this work will help us continue to expand our imagination of what is possible in this arena.”

All 9 studies sound interesting, 3 of them are closer to what we track:

  1. University of California, San Francisco (San Francisco, CA) A Video Game to Enhance Cognitive Health in Older Adults. As people age, they lose some of their ability to sustain their attention and to focus their attention on their main task while ignoring distractions. This study aims to improve these and other related cognitive skills by using a driving game in which Read the rest of this entry »

Brain Fitness Book: talks, interviews, reviews

Next Tuesday, November 3rd: I’ll be presenting the SharpBrains Guide to a business/ entrepreneurial audience at the San Francisco Chapter of the Association for Corporate Growth (you can register online).

Description: While most of us have heard the phrase “use it or lose it,” very few understand what “it” means, or how to properly “use it” in order to improve brain function and fitness. This talk will provide an overview of the most recent research, guidelines and resources to “Use It and Improve It”, summarizing the main findings and topics from the new book The SharpBrains Guide to Brain Fitness. We will debunk 10 common brain fitness myths; discuss how the brain works and the 4 pillars of brain maintenance; explain the difference between mental exercise and mental activity and identify practical ways to integrate this research into our work and lives for maximum brain health and performance.

To order book: Here. (has been among Amazon.com’s Top 10 Preventive Medicine books basically since publication!)

Over the last few weeks I have given a couple of Alvaro presenting 2AARP-sponsored talks, both in English and in Spanish (this was my first Spanish presentation on a topic I mostly discuss in English, so I did get some extra brain points by trying to translate “neuroplasticity” and “hippocampus” on the fly), and had a great couple of meetings with AARP staff to explore collaborations. AARP can obviously play a major role in how rationally this whole category of “brain fitness” evolves.

Here you have a couple of my favorite recent media interviews:

4-minute Video interview on the Gilbert Guide:
Book Reveals Secrets Once Only Known to Scientists

30-minute radio interview on WMBR (MIT campus radio station):
Paradigm Shifts: Brain Fitness (mine is the second interview, starts around the middle)

Finally, a growing number of bloggers are reviewing the book. This is what they say:

You can order The SharpBrains Guide to Brain Fitness here.

Robert Wood Johnson Foundation Forum on the Future Impact of Neuroscience and Behavior Change

The Robert Wood Johnson Foundation just announced a new initiative of their Pioneer portfolio:

“On November 11-12, the Robert Wood Johnson Foundation (RWJF), working with the Monitor Institute, will welcome a small group of researchers, academics, physicians and industry leaders in the fields of neurotechnology, neurodevelopment and behavior change for a “Forum on the Future Impact of Neuroscience and Behavior Change.”

The question: what could neuroscience innovation mean for the future of health and health care?

This blog post contains the list of  participants (honored to be one) and an excellent contextual overview. 

Foundation staff will blog and tweet the event (haven’t seen the hashtag yet); I will link to good materials and offer my own perspective focused on that “neurodevelopment” aspect and, overall, where/ how research and the real-world can “dance” with each other.

Does Coffee Boost Brain/ Cognitive Functions Over Time?

A fewA_small_cup_of_coffee eternal questions:
- Is caffeine good for the brain?
- Does it boost cognitive functions?
- Does it protect against dementia?

There is little doubt that drinking that morning cup of coffee will likely increase alertness, but the main questions that research is trying to answer go beyond that. Basically: is there a sustained, lifetime, benefit or harm from drinking coffee regularly?

The answer, so far, contains good news and bad news. The good news for coffee drinkers is that most of the long-term results are directionally more positive than negative, so no clear harm seems to occur. The bad news is that it is not clear so far whether caffeine has beneficial effects on general brain functions, either short-term or long-term (aged-related decline or risks of dementia).

It is important to note that many of the studies showing an effect of coffee consumption on brain functions or risks of dementia report a correlation or association (they are not randomized clinical trials). As you know, correlation doesn’t prove causation: coffee drinkers may seem to do well in a number in these long-term studies, but there may be other reasons why coffee drinkers do better.

Q: How does caffeine affect my brain?
A: Caffeine is a stimulant.

It belongs to a chemical group called xanthine. Adenosine is a naturally occurring xanthine in the brain that slows down the activity of brain cells (neurons). To a neuron, caffeine looks like adenosine. It is therefore used by some neurons in place of adenosine. The result is that these neurons speed up instead of slowing down.

This increased neuronal activity triggers the release of the adrenaline hormone, which will affect your body Read the rest of this entry »

Grand Rounds: Brain and Cognition edition

Encephalon (brain & mind blog carnival, edition ) finally meets Grand Rounds (health & medicine blog carnival).

What a nice surprise. Hello. Nice to meet you!

Note: Chronic Babe wins a complimentary copy of The SharpBrains Guide to Brain Fitness for basically inventing cognitive sleep therapy. Congrats!

Life and Death

MindHacks discusses an unexpected surge in brain activity when blood pressure drops to zero.

In Sickness & In Health suffers a death in the family. Adam shem tov. A man of good name.

BrainBlogger wonders, is religion a “natural” phenomenon?

Mind and Empathy

Behaviorism & Mental Health finds that everyone can have a mental illness – take a look at “Adjustment Disorder“.

ACP Internist reinforces the importance of empathy. Novel Patient encourages patients to dream big, Florecendotcom highlights how patients themselves contribute to patient safety. The Hippocratic Oaf discusses the feelings of a medical student. Clinical Cases wonders what doctors  in training carry in their white coats.

Advances in the History of Psychology examines an important early step in the journey to conceptualize cognition and emotion from a neural point of view.

The Fitness Fixer empathizes with her feet.

Brain

How to Cope With Pain discusses a controversial treatment for severe pain.

Neurophilosopher shows how vision (viewing one’s body) can modulate the senses of touch and pain. Fun experiments  included. Neurocritic takes things one step further, and takes us to the potential future of tattoo removal.

Providentia announces a new NFL Concussion Committee. 300,000 sports-related traumatic brain injuries occur in the United States alone each year.

SharpBrains answers 15 common questions related to neuroplasticity.

Medical Smartphones Read the rest of this entry »

Save the Date: SharpBrains Summit, Technology for Cognitive Health and Performance

We are very excited to announce the first SharpBrains Summit, a virtual conference to take place January 18-20th, 2010.  Over 25 leading speakers (see confirmed speakers below) and a professional audience will discuss emerging innovation and technology for lifelong cognitive health and performance. The Summit will highlight the convergence of neurocognitive research, non-invasive technology and healthcare, discuss emerging best practices, and help predict how a growing range of tools may provide solutions to cognitive health and performance-related issues.

We are now finalizing agenda and contacting sponsors and partners. Details will be ready, and registration open, by the end of October. In the meantime, please Save the Date if you are interested in participating: January 18-20th 2010 (Pacific Time).

  • Conference: January 18-19th. A series of 30-minute sessions (20-minute presentation, 10-minute Q&A), to discuss Market and Research Insights,  together with online discussions and, in some cities, social gatherings of participants.
  • Expo Day: January 20th. Product demos by Sponsors.

Confirmed speakers and themes:

Monday, January 18th, 2010:

Cognition and Neuroplasticity: The New Healthcare Frontier

  • Alvaro Fernandez, CEO, SharpBrains
  • David Whitehouse, Chief Medical Officer, OptumHealth Behavioral Solutions
  • William Reichman, President, Baycrest
  • P Murali Doraiswamy, Biological Psychiatry Division Head, Duke University

Tools for Safer Driving: Teenagers and Older Adults

  • Steven Aldrich, CEO, Posit Science
  • Peter Christianson, President of Young Drivers of Canada
  • Jerri Edwards, Assoc. Professor University of South Florida

Clinical Applications: Researching, Identifying, Treating Cognitive Deficits

  • Keith Wesnes, Practice Leader, United BioSource Corporation
  • Jonas Jendi, CEO, Cogmed
  • Michel Noir, President, Scientific Brain Training
  • Elkhonon Goldberg, Chief Scientific Advisor, SharpBrains

Read the rest of this entry »

Update: 15 FAQs on Neuroplasticity and Brain Fitness

Here you have the October edition of our monthly newsletter covering cognitive health and brain fitness topics. Please remember that you can subscribe to receive this Newsletter by email, using the box at the top of this page.

We recently run an online survey among subscribers of our monthly eNewsletter, and over 500 people 107px-gray1197thumbnailsaid we have helped them make better personal or professional decisions on how to maintain and improve brain fitness. Most gave very illuminating examples, which we are reading and enjoying as we speak.

Respondents also had many good questions to ask, so I have selected 15 common ones, paraphrased/ synthesized them below, and answered them by linking to our most relevant posts and resources. I hope you enjoy the FAQ session.

Q: I teach a brain fitness class at my library/ senior center/ school, using much of your info. Can you share some of your presentations?
A: Yes, we have just decided to share, using a Creative Commons Attribution No Derivatives License, the full presentation of my recent book talk at New York Public Library. As long as you give credit to SharpBrains and don’t modify it, you are free to use the presentation you can see and download HERE. The talk was videotaped, and will be available online soon, so please keep tuned.

Q: What exactly does neuroplasticity neuronsmean, and why is it so important for education and health?
A: Start by reading how learning changes your brain.

Q. Is this only relevant for older adults? Can I also apply it in the workplace (I am 47)
A. I strongly suspect you do have a human brain, so you may benefit from these Ten Habits of Highly Effective Brains. Further, HR departments would do well to start paying more attention to Cognitive Fitness and the Mature Workforce trends.

Q. I read so many conflicting things I don’t know where to start.
A. You are not alone. We should all be aware that It is Not Only Cars That Deserve Good Maintenance: Brain Care 101.

Q. How can my organization deliver brain fitness activities as a community service?
A. These articles will provide good guidelines and ideas: Retooling Use It or Lose It , and Public Libraries: Community-Based Health Clubs for the Brain.

Q. Everyone seems obsessed with brain games. What about meditation?
A. Check out Yes, You Can Build Willpower, and Mindfulness Meditation in Schools.

Q. Are software-based cognitive interventions effective?
A. As a category, it certainly seems so, as long as we ask the right questions, For Whom, For What?. For example, did you see this Science paper on how Cognitive Training Can Influence Dopamine System?.

Q. What about the trade-off between time invested vs benefits realized.
A. Efficiency and replicability of cognitive and brain-based outcomes seem to be, in fact, the strongest points of structured cognitive interventions. They seem to maximize the Cognitive Value of your Mental Workout.


Q. It sometimes looks like the whole field came out of nowhere, due to Nintendo Brain Age’s success, so we can’t be talking about something serious.

A: Nintendo did indeed create consumer awareness (for a product with little evidence) but “brain training” has solid roots in neuropsychology and cognitive neuroscience, as you can read in our interview with Elkhonon Goldberg.

Q. What about neurofeedback?
A. After years of much clinical use and little solid evidence, several important trials have been published in 2009, showing how neurofeedback can help diagnose and treat ADHD patients.

Q. How can one improve memory?

A. Well, the answer deserves a whole book, but we can offer some Tips to Improve Memory including Sleep, Practice and Testing.

Q. How can I sharpbrainschecklist.thumbnailchoose one among the number of products making memory and brain claims?
A. We suggest you use this Evaluation checklist, and consider reading our consumer guide/ book.

Q. Any general tips for educators and lifelong learners?
A. Indeed, here you have these 10 Brain Tips to Teach and Learn.

Q. How can I keep track of all the new SharpBrains_State2009_Infographictrends, companies and products? Our health system/ insurer/ senior community/ venture firm/ company needs to make good decisions.
A. Well, that’s why we publish market research, such as the one summarized in this Infographic: State of the Market 2009 and also recently launched a professional Network for Brain Fitness Innovation. You can also Save the Date for the upcoming SharpBrains Summit.

Q: Thank you for all the information you provide…but what I want more of is… brain teasers!
A. Understood. We will make sure to offer more, but you can try, right now, these Top 50 Brain Teasers and continue with more recent puzzles and brain games.

Welcome to SharpBrains!

As seen in The New York Times, Wall Street Journal, CNN, US News & World Report, and more, we are a market research & advisory company focused on providing high-quality information and guidance to navigate the brain fitness and cognitive health market.
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