Sharp Brains: Brain Fitness and Cognitive Health News

Scientia Pro Publica #16: Us, Friends, and Society

Welcome to the 16th edition  of Scientia Pro Publica, the blog carnival  that celebrates the best science, nature and medical writing published in the blogosphere within the past 60 days.

What are some of the fascinating topics you can explore and discuss with this group of bloggers?

Science & Us

The Evolving Mind: What’s the point of daydreaming?

Credit: Johan Stigwall, via Flickr

Credit: Johan Stigwall, via Flickr

Generally Thinking: What is the brain impact of different types of meditation (focused, open monitoring, compassion)?

The Emotion Machine: Can blogging help you control your environment and manage stress?

Greater Good Magazine: Want to live longer and bettter?

Collective Imagination: Can you share a powerful uncanny experience?

Science & Friends

via LiveScience

via LiveScience

Lab Rat: Pros and Cons of having amphibian skin?

Science in Paradise: Do sharks get cancer?

Mauka to Makai: Can bunnies offer new light on what comes after Viagra, how to deal with nuclear feces, and new sources of electricity?

Kind of Curious: Did dinousaurs migrate? dead or alive?

Migrations: Do beliefs on evolution affect one’s ability to appreciate birding?

Science & Society

Science & Soul: Can we reverse corn monoculture trends?Lock1

Genomics Law Report: If a Direct-To-Consumer genomics company goes bankrupt, what happens to your data? does HIPAA cover it?

And this concludes today’s edition.  Kelsey will host next edition (December 7th) at Mauka to Makai;  you can submit posts using this handy form. And if you’re interested in hosting Scientia at your blog, contact Grrlscientist!

Invitation to SharpBrains Summit – Technology for Cognitive Health and Performance

We are excited to invite you to the first virtual, global SharpBrains Summit (January 18-20th, 2010). The SharpBrains Summit will feature a sharpbrains_summit_logo_web“dream team” of over 25 speakers who are leaders in industry and research from 7 countries, to discuss emerging research, tools and best practices for cognitive health and performance. This inaugural event will expose health and insurance providers, developers, innovators at Fortune 500 companies, investors and researchers, to the opportunities, partnerships, trends, and standards of the rapidly evolving cognitive fitness field.

Register Today

Learn more and register Here today, at discounted early-bird rates, to receive these benefits:

  • Learn: Full access to all Conference live sessions, and Downloadable Recordings and Handouts
  • See: latest technologies and products during Expo Day
  • Connect and Discuss: become a member of the SharpBrains Network for Brain Fitness Innovation (members-only LinkedIn Group) through the end of 2010, access online chats during the summit, meet other registrants in your city
  • Understand the Big Picture: access 10 Research Executive Briefs prepared by leading scientists

On top of those early-bird discounts, we offer an additional 15% discount for SharpBrains readers who want Regular Admission. Discount code: sharp2010. You can register Here.

Agenda/ Speakers

Monday, January 18th, 2010:

(Preliminary schedule, US Pacific Time)

8-9.15am. Cognition & Neuroplasticity: The New Healthcare Frontier

  • Alvaro Fernandez, SharpBrains
  • David Whitehouse, OptumHealth Behavioral Solutions
  • William Reichman, Baycrest
  • P Murali Doraiswamy, Duke University

9.30-11am. Tools for Safer Driving: The Opportunity with Teenagers and Adults

  • Steven Aldrich, Posit Science
  • Shlomo Breznitz, CogniFit
  • Jerri Edwards, University of South Florida
  • Peter Christianson, Young Drivers of Canada

Noon-1.30pm. Baby Boomers and Beyond: Maintaining Cognitive Vitality

100 is the New 65: Living Longer and Better

(Editor’s Note: we are pleased to bring you this article thanks to our collaboration with Greater Good Magazine).

100 is the New 65
- Why do some people live to 100? Researchers are trying to find out, reports Meera Lee Sethi, and they’re discovering how we might live better lives, not just longer ones.

Will Clark, 105, recently bought a van for a 5,000-mile road trip across the Midwest with his wife, Lois, who is 102.

Will Clark, 105, recently bought a van for a 5,000-mile road trip across the Midwest with his wife, Lois, who is 102.

Elsa Brehm Hoffmann loves bridge and is always ready for a party. Rosa McGee enjoys singing hymns to herself all day long. Will Clark makes a mean spaghetti and meatballs. What connects these three? They belong to the single fastest growing segment of the United States population: people over a hundred years old.

Hoffmann, McGee, Clark, and the nearly 100,000 other centenarians in the U.S. provide inspiration to the rest of us. But they also provide researchers with a tantalizing puzzle: Why do some people live so long? For years, medical researchers have been studying this select group, identifying some key factors to a long life. Now, a growing body of research is suggesting that longevity isn’t just linked to good genes and a healthy lifestyle; it’s also tied to cultivating a positive, resilient attitude toward life. These results validate a simple idea: that centenarians can teach us how to live not just longer lives, but better ones.

At the fore of this research is the New England Centenarian Study (NECS), which has enrolled more than 1,500 centenarians from around the world over the past 15 years. The study’s director, Thomas Perls, says these participants dispel the belief that the older someone gets, the sicker he or she becomes. Instead, he says, “the older you get, the healthier you’ve been.” In other words, people who demonstrate exceptional longevity tend to have had a lifelong history of good health.

Indeed, people who die in their 70s or 80s are plagued by degenerative illnesses in the years before their death; in contrast, Perls has found that Read the rest of this entry »

Brain Fitness Book: talks, interviews, reviews

Next Tuesday, November 3rd: I’ll be presenting the SharpBrains Guide to a business/ entrepreneurial audience at the San Francisco Chapter of the Association for Corporate Growth (you can register online).

Description: While most of us have heard the phrase “use it or lose it,” very few understand what “it” means, or how to properly “use it” in order to improve brain function and fitness. This talk will provide an overview of the most recent research, guidelines and resources to “Use It and Improve It”, summarizing the main findings and topics from the new book The SharpBrains Guide to Brain Fitness. We will debunk 10 common brain fitness myths; discuss how the brain works and the 4 pillars of brain maintenance; explain the difference between mental exercise and mental activity and identify practical ways to integrate this research into our work and lives for maximum brain health and performance.

To order book: Here. (has been among Amazon.com’s Top 10 Preventive Medicine books basically since publication!)

Over the last few weeks I have given a couple of Alvaro presenting 2AARP-sponsored talks, both in English and in Spanish (this was my first Spanish presentation on a topic I mostly discuss in English, so I did get some extra brain points by trying to translate “neuroplasticity” and “hippocampus” on the fly), and had a great couple of meetings with AARP staff to explore collaborations. AARP can obviously play a major role in how rationally this whole category of “brain fitness” evolves.

Here you have a couple of my favorite recent media interviews:

4-minute Video interview on the Gilbert Guide:
Book Reveals Secrets Once Only Known to Scientists

30-minute radio interview on WMBR (MIT campus radio station):
Paradigm Shifts: Brain Fitness (mine is the second interview, starts around the middle)

Finally, a growing number of bloggers are reviewing the book. This is what they say:

You can order The SharpBrains Guide to Brain Fitness here.

Robert Wood Johnson Foundation Forum on the Future Impact of Neuroscience and Behavior Change

The Robert Wood Johnson Foundation just announced a new initiative of their Pioneer portfolio:

“On November 11-12, the Robert Wood Johnson Foundation (RWJF), working with the Monitor Institute, will welcome a small group of researchers, academics, physicians and industry leaders in the fields of neurotechnology, neurodevelopment and behavior change for a “Forum on the Future Impact of Neuroscience and Behavior Change.”

The question: what could neuroscience innovation mean for the future of health and health care?

This blog post contains the list of  participants (honored to be one) and an excellent contextual overview. 

Foundation staff will blog and tweet the event (haven’t seen the hashtag yet); I will link to good materials and offer my own perspective focused on that “neurodevelopment” aspect and, overall, where/ how research and the real-world can “dance” with each other.

Update: 15 FAQs on Neuroplasticity and Brain Fitness

Here you have the October edition of our monthly newsletter covering cognitive health and brain fitness topics. Please remember that you can subscribe to receive this Newsletter by email, using the box at the top of this page.

We recently run an online survey among subscribers of our monthly eNewsletter, and over 500 people 107px-gray1197thumbnailsaid we have helped them make better personal or professional decisions on how to maintain and improve brain fitness. Most gave very illuminating examples, which we are reading and enjoying as we speak.

Respondents also had many good questions to ask, so I have selected 15 common ones, paraphrased/ synthesized them below, and answered them by linking to our most relevant posts and resources. I hope you enjoy the FAQ session.

Q: I teach a brain fitness class at my library/ senior center/ school, using much of your info. Can you share some of your presentations?
A: Yes, we have just decided to share, using a Creative Commons Attribution No Derivatives License, the full presentation of my recent book talk at New York Public Library. As long as you give credit to SharpBrains and don’t modify it, you are free to use the presentation you can see and download HERE. The talk was videotaped, and will be available online soon, so please keep tuned.

Q: What exactly does neuroplasticity neuronsmean, and why is it so important for education and health?
A: Start by reading how learning changes your brain.

Q. Is this only relevant for older adults? Can I also apply it in the workplace (I am 47)
A. I strongly suspect you do have a human brain, so you may benefit from these Ten Habits of Highly Effective Brains. Further, HR departments would do well to start paying more attention to Cognitive Fitness and the Mature Workforce trends.

Q. I read so many conflicting things I don’t know where to start.
A. You are not alone. We should all be aware that It is Not Only Cars That Deserve Good Maintenance: Brain Care 101.

Q. How can my organization deliver brain fitness activities as a community service?
A. These articles will provide good guidelines and ideas: Retooling Use It or Lose It , and Public Libraries: Community-Based Health Clubs for the Brain.

Q. Everyone seems obsessed with brain games. What about meditation?
A. Check out Yes, You Can Build Willpower, and Mindfulness Meditation in Schools.

Q. Are software-based cognitive interventions effective?
A. As a category, it certainly seems so, as long as we ask the right questions, For Whom, For What?. For example, did you see this Science paper on how Cognitive Training Can Influence Dopamine System?.

Q. What about the trade-off between time invested vs benefits realized.
A. Efficiency and replicability of cognitive and brain-based outcomes seem to be, in fact, the strongest points of structured cognitive interventions. They seem to maximize the Cognitive Value of your Mental Workout.


Q. It sometimes looks like the whole field came out of nowhere, due to Nintendo Brain Age’s success, so we can’t be talking about something serious.

A: Nintendo did indeed create consumer awareness (for a product with little evidence) but “brain training” has solid roots in neuropsychology and cognitive neuroscience, as you can read in our interview with Elkhonon Goldberg.

Q. What about neurofeedback?
A. After years of much clinical use and little solid evidence, several important trials have been published in 2009, showing how neurofeedback can help diagnose and treat ADHD patients.

Q. How can one improve memory?

A. Well, the answer deserves a whole book, but we can offer some Tips to Improve Memory including Sleep, Practice and Testing.

Q. How can I sharpbrainschecklist.thumbnailchoose one among the number of products making memory and brain claims?
A. We suggest you use this Evaluation checklist, and consider reading our consumer guide/ book.

Q. Any general tips for educators and lifelong learners?
A. Indeed, here you have these 10 Brain Tips to Teach and Learn.

Q. How can I keep track of all the new SharpBrains_State2009_Infographictrends, companies and products? Our health system/ insurer/ senior community/ venture firm/ company needs to make good decisions.
A. Well, that’s why we publish market research, such as the one summarized in this Infographic: State of the Market 2009 and also recently launched a professional Network for Brain Fitness Innovation. You can also Save the Date for the upcoming SharpBrains Summit.

Q: Thank you for all the information you provide…but what I want more of is… brain teasers!
A. Understood. We will make sure to offer more, but you can try, right now, these Top 50 Brain Teasers and continue with more recent puzzles and brain games.

Developing self-regulation at school

Excellent article in the New York Times on learning, self-regulation and executive fuunctions:

The School Issue: Preschool: Can the Right Kinds of Play Teach Self-Control? (New York Times)

- “Over the last few years, a new buzz phrase has emerged among scholars and scientists who study early-childhood development, a phrase that sounds more as if it belongs in the boardroom than the classroom: executive function. Originally a neuroscience term, it refers to the ability to think straight: to order your thoughts, to process information in a coherent way, to hold relevant details in your short-term memory, to avoid distractions and mental traps and focus on the task in front of you. And recently, cognitive psychologists have come to believe that executive function, and specifically the skill of self-regulation, might hold the answers to some of the most vexing questions in education today.”

- “The ability of young children to control their emotional and cognitive impulses, it turns out, is a remarkably strong indicator of both short-term and long-term success, academic and otherwise.”

A truly excellent article, highly recommended reading. The only aspect lacking is the absence of coverage/ analysis of training-based alternatives to developing self-regulation, such as meditation and computerized cognitive training, which can help address some of the issues raised in the article (limited scalability, difficulty in isolating influential variables). We covered this in-depth in our book interview with Michael Posner.

Brain Fitness at New York Public Library, next week

Title: The SharpBrains Guide to Brain Fitness – Practical Advice to Keep Your Brain Sharp NYPL

- Two community-based book talks hosted by New York Public Library and supported by the Einstein Aging Study at Albert Einstein College of Medicine.

Description: A fit brain? Can you exercise your brain and become mentally fit? Einstein Aging StudyCan you continue to learn and increase your brain’s capacity at any age? Alvaro Fernandez, CEO and Co-Founder of SharpBrains, says Yes!, and in this program he will show you how. Based on research compiled from leading scientists in fields of Neuroscience, Gerontology, and Cognitive Science, and presented in his book “The SharpBrains Guide to Brain Fitness”, Alvaro Fernandez will provide ways to maintain and improve your cognitive health.

He will:
- Debunk 10 Myths of Brain Fitness
- Examine the 4 Pillars of Brain Maintenance
- Discuss the difference between Mental Exercise and Mental Activity
- Evaluate Brain Training Software
- Explore emerging trends

Book and Bio: Alvaro Fernandez, CEO and Co-Founder of SharpBrains, teaches “Science of Brain Health and Brain Fitness” at UC-Berkeley and San Francisco State University. He is the co-author of The SharpBrains Guide to Brain Fitness.

When and where:
> September 23rd, 10am, New York Public Library, Bronx Library Center. 310 East Kingsbridge Road. (718) 579-4244. More information here.

> September 25rd, 1pm, New York Public Library, Stephen Schwarzman Building Auditorium. Fifth Avenue at 42nd Street. 917-ASK-NYPL (917-275-6975). More information here.

Update: Retooling Use It or Lose It at New York Public Library

Here you have the September edition of our monthly newsletter covering cognitive health Brain Fitnessand brain fitness topics. Please remember that you can subscribe to receive this Newsletter by email, using the box at the top of this page.

In the current edition of The Journal on Active Aging, I discuss why we need to Retool “Use it or lose it”, and why routine, doing things inside our comfort zones, is the most common enemy of the novelty, variety and challenge our brains need. You can read the full article for free Here.

Book Tour

We are glad to report that The SharpBrains Guide to Brain Fitness continues to obtain excellent endorsements:

“This is the only book that I know of that seamlessly integrates latest information about cognitive health across the lifespan. Very useful to anyone interested in brain care.”

–Arthur Kramer, Ph. D., Professor of Psychology at University of Illinois

“…we now have a rock solid primer on brain health that we can recommend with confidence…I found it particularly effective to start the book with a list of ten brain myths that need debunking.”
–Michael C. Patterson, former Manager NRTA/ Staying Sharp at AARP

The official book tour starts this week, and includes New York Public Library!
09/08: Club One Fitness Center, Petaluma, CA
09/09: San Francisco State University OLLI
09/11: ASA Brain Health Day, Oakland, CA
09/23: New York Public Library, Bronx Library Center
09/25: New York Public Library, Stephen Schwarzman Building
10/06, SmartSilvers MIT Northern California, Palo Alto, CA
10/14: UC-Berkeley OLLI, CA

You can find all the details here. If you haven’t read the book yet, you can order it via Amazon Here (print book) or Here (Kindle edition). Or ask your local bookstore or library.

Brain Reserve

Education AND Lifelong Cognitive Activities Delay Memory Loss: Dr. Pascale Michelon reports how a recent follow-up to the Bronx Aging Study, where 488 initially healthy adults have been tracked over 20 years, shows that every additional cognitive “activity day” (participating in one activity for one day a week) helps delay for about two months the onset of rapid memory loss as we grow older.
Need ideas for extra activities?

Changing our Minds…by Reading Fiction: What about getting a novel in your hands (or writing one)? By imagining many possible worlds, argues psychologist Keith Oatley, fiction gives us the surprise which can help expand our understanding of ourselves and the social world.

SharpBrains Fan Page in Facebook: What about participating in our new Fan Page at Facebook? You can not only receive latest updates but comment on your favorite articles and teasers, and discuss your own ideas and resources.

 Medication and Training

Cognitive Enhancement via Pharmacology AND Neuropsychology: our co-founder Dr. Elkhonon Goldberg integrates three apparently separate worlds -cognitive enhancement via drugs, brain fitness training software, computerized neurocognitive assessments-, in a much updated new edition of his book The Executive Brain.

Comparing Cognitive Training & Medication Treatment for ADHD: a recent study shows that working memory training improves working memory more than stimulant medication treatment-and benefits persist longer. Does this matter?, Does this mean training is better than medication for kids with attention deficits?  Dr. David Rabiner dissects the study searching for answers.

Innovation

AAA to deploy DriveSharp: Peter Kissinger, CEO of the AAA Foundation, explains why the current system of driver licensing is inadequate and inconsistent, why AAA is recommending older drivers use a new cognitive training program, and why he believes insurance companies will soon start to offer brain training to their members.

SharpBrains Network for Brain Fitness Innovation: in order to help leaders of the brain fitness and cognitive health community learn, connect and collaborate, SharpBrains has created a virtual LinkedIn network for clients. The network will be formally launched with a webinar on September 29th that will discuss The State of the Brain Fitness Software Market in 2009. For organizations that want to order the report, attend the webinar, and join the network, more information is available Here.

Brain Teaser

Brain Quiz: Do You Have a Brain?: Dr. Pascale Michelon dares you to answer these 10 questions correctly to prove that you have a brain.

Enjoy!

Brain Quiz: Do You Have a Brain?

Have you already read The SharpBrains Guide to Brain Fitness?

Let’s see…brain health and brain fitness

1. Pick the only part of your body that does not contain fat:

a. Arm
b. Thigh
c. Brain
d. None

Answer: d) Fats are also present in the brain: in neurons’ membranes to keep them flexible. These fats are the omega 3 and omega 6 fatty acids molecules. (Page 32 of the book)

2. Pick the only food product that doesn’t contain Omega-3 fatty acids

a. Tuna
b. Walnut
c. Kiwi
d. Jelly Beans

Answer: d) Fatty acids can be found in cold-water fish (such as mackerel, herring, salmon, and tuna), kiwi, and walnuts. (Page 33)

3. Pick the only food product that doesn’t contain antioxidants

a. Olive oil
b. Milk
c. Nuts
d. Berries

Answer: b) Antioxidants can be found in vegetable oils, nuts, green leafy vegetables (e.g., spinach), citrus fruit, and berries. (Page 33)

4. Chronic Stress cannot:

a. Prevent you from being creative
b. Kill brain cells
c. Prevent you from sleeping
d. Kill liver cells

Answer: d) Prolonged exposure to adrenal steroid hormones like cortisol, which is released into the blood stream when we are stressed, can lead to cell death and block the formation of new neurons. (Page 35)

5. What type of physical exercise is the best for your brain health?

a. Weight lifting
b. Aerobic exercises
c. Flexibility exercises Read the rest of this entry »

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As seen in The New York Times, Wall Street Journal, CNN, US News & World Report, and more, we are a market research & advisory company focused on providing high-quality information and guidance to navigate the brain fitness and cognitive health market.
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