- SharpBrains - http://sharpbrains.com -

Digital health meets consumer electronics and brain training

Posted By Dr. Evian Gordon On January 30, 2013 @ 1:02 In Cognitive Neuroscience,Health & Wellness,Technology | Comments Disabled

There’s no doubt that the biggest buzz at this year’s Con­sumer Elec­tron­ics Show in Las Vegas didn’t come from the slimmest of tele­vi­sions, the most fash­ion­able head­phones or even a danc­ing robot.

The buzz of CES 2013 was firmly cen­tred on all things health and the Dig­i­tal Health Sum­mit is where the action was hap­pen­ing. On the eve of open­ing Ari­anna Huff­in­g­ton described what was about to hap­pen in Las Vegas as a ‘Per­fect Storm’

I’m talk­ing about one of those moments in which sev­eral trends con­verge to cre­ate some­thing larger, a moment we will look back on as the time every­thing changed ….. this year’s CES has the poten­tial to be one of the most trans­for­ma­tive ever, and that’s because of a sig­nif­i­cant change in atti­tude about what role tech­nol­ogy can, and should, be play­ing in our lives. That’s the foun­da­tion of this per­fect storm”.

And in a show that has pre­vi­ously brought such inno­va­tion as Xbox and the CD player, the real inno­va­tion took place in Dig­i­tal Health and in most cases, the brain was front and cen­ter. It’s per­haps not sur­pris­ing given Sharp­Brains’ most recent state of the indus­try report [1] has found that the global mar­ket­place of dig­i­tal tools for brain health (or “dig­i­tal brain health”) sur­passed $1 bil­lion in 2012 and is fore­casted to reach $6 bil­lion by 2020.

From Muse’s brain sens­ing head­band, Huffington’s own ‘GPS for the Soul’, ‘Hapi­fork’ that tells you when you’re eat­ing too fast and our own online assess­ment and cog­ni­tive train­ing pro­gram, MyBrain­So­lu­tions, the clear mes­sage of CES 2013 was how tech­nol­ogy is deliv­er­ing bet­ter health and well­ness to the widest pos­si­ble audience.

CNN’s San­jay Gupta opened Dig­i­tal health Sum­mit 2013 high­light­ing dig­i­tal health inno­va­tion the mil­i­tary is putting to work on the front­line in Iraq and Afghanistan as well as help­ing vet­er­ans back here in the United States.

Gupta’s keynote set the stage for the rest of the sum­mit and the con­cur­rent dig­i­tal health prod­uct exhi­bi­tion, which filled nearly an entire hall of the mas­sive Las Vegas Con­ven­tion Center.

Fol­low­ing up Gupta was the fea­tured panel dis­cus­sion, “Dig­i­tal Health Rev­o­lu­tion: Body, Mind and Soul” where Huff­in­g­ton was joined by author Deepak Chopra, Sonny Vu from ‘Mis­fit Wear­ables’ and Andrew Thomp­son of Pro­teus Digital.

For Huff­in­g­ton the take­away was simple;

So for me the most excit­ing take­away from this year’s CES isn’t the smart car or the smart home, it’s the smart per­son — the recon­nec­tion of mind, body and spirit. It’s the best way for each of us to regain con­trol of our health, and for our coun­try to regain con­trol of our death-spiraling health care system”.

So, is the proof in the pudding?

What we wit­nessed as both an exhibitor and par­tic­i­pant with a keynote, ‘Your Brain on Tech [2]’, is that the dig­i­tal health rev­o­lu­tion has taken a giant leap for­ward in main­stream adop­tion but where the real chal­lenge lies is in bridg­ing the enor­mous divide between ‘Know­ing’ and ‘Doing’.

How do the myr­iad of mon­i­tor­ing devices, mobile Apps and online health solu­tions deliver real changes for their users if they don’t pro­vide the path for the con­sumer to first Know their con­di­tion and then inter­act and Train their brain in a man­ner that engages and moti­vates behav­ior change?

The brain needs to be at the cen­ter of any dig­i­tal health rev­o­lu­tion and it is already prov­ing to be so with Sharp­Brains pre­dict­ing 10 spe­cific ways in which dig­i­tal plat­forms can change brain health in the short-term [3].

That is why the stand out devices and Apps at Dig­i­tal Health Sum­mit brought know­ing and train­ing the brain into focus as an increas­ing part of the well­ness solution.

From years of research we know the brain inter­prets any change as threat­en­ing, and that it is impor­tant to learn by “doing.” Through brain train­ing, we know con­sumers can develop core capac­i­ties that sup­port mak­ing healthy choices, includ­ing the abil­ity to focus on tasks, learn from mis­takes, over­come impulses, tune into the pos­i­tive, man­age stress and develop resilience.

Sup­port­ing those choices and help­ing peo­ple bridge the gap between Know­ing and Doing will gen­er­ate real behav­iour change that enhances health and wellness.

That is at the heart of the chal­lenge fac­ing the Dig­i­tal Health move­ment; Can the inno­va­tions on dis­play at CES 2013 lead to endur­ing behav­iour change of new brain habits in their users or not?

It’s not the smartest tech­nol­ogy that ends up being adopted main­stream but rather the one that responds and deliv­ers on the consumer’s desire to change and impor­tantly, helps them do that within their already busy lives.

There was much promise at CES 2013 and Huff­in­g­ton is right to say it had the poten­tial to be the most trans­for­ma­tive ever. We’d go fur­ther and say 2013 cemented the posi­tion of the Brain as the true trans­for­ma­tive ele­ment of Dig­i­tal Health.

Who knows what we’ll see as a result at the next Sharp­Brains Vir­tual Sum­mit and CES Dig­i­tal Health Sum­mit.

– Dr Evian Gor­don is the Exec­u­tive Chair­man and Dr Gre­gory Bayer is the CEO of the Brain Resource Com­pany [4]. You can learn more about their work and insights by watch­ing ‘Your Brain on Tech [2]

Related arti­cles:

Be Socia­ble, Share!

    Article printed from SharpBrains: http://sharpbrains.com

    URL to article: http://sharpbrains.com/blog/2013/01/30/digital-health-meets-consumer-electronics-and-brain-training/

    URLs in this post:

    [1] Sharp­Brains’ most recent state of the indus­try report: http://www.sharpbrains.com/executive-summary/

    [2] Your Brain on Tech: http://www.youtube.com/watch?v=bLI9OIFOGlk&feature=youtu.be

    [3] 10 spe­cific ways in which dig­i­tal plat­forms can change brain health in the short-term: http://www.sharpbrains.com/market-report/

    [4] Brain Resource Com­pany: http://www.brainresource.com/

    [5] Work­ing with Health­care Stake­hold­ers towards Brain-Based Per­son­al­ized Medicine: http://www.sharpbrains.com/blog/2012/02/27/working-with-healthcare-stakeholders-towards-brain-based-personalized-medicine/

    [6] Invest in Brain Health to Drive Inno­va­tion and Prosperity: http://www.sharpbrains.com/blog/2012/07/30/invest-in-brain-health-to-drive-innovation-and-prosperity/

    [7] Brain fit­ness meets HRV and EEG biometrics: http://www.sharpbrains.com/blog/2012/09/27/brain-fitness-meets-hrv-and-eeg-biometrics-and-neuroinformatics/

    [8]

  • : http://www.facebook.com/share.php?u=http%3A%2F%2Fsharpbrains.com%2Fblog%2F2013%2F01%2F30%2Fdigital-health-meets-consumer-electronics-and-brain-training%2F&t=Digital%20health%20meets%20consumer%20electronics%20and%20brain%20training

    [9]

  • : http://twitter.com/intent/tweet?text=Digital%20health%20meets%20consumer%20electronics%20and%20brain%20training%20-%20http%3A%2F%2Fsharpbrains.com%2Fblog%2F2013%2F01%2F30%2Fdigital-health-meets-consumer-electronics-and-brain-training%2F%20 SHARETAG

    [10]

  • : http://delicious.com/post?url=http%3A%2F%2Fsharpbrains.com%2Fblog%2F2013%2F01%2F30%2Fdigital-health-meets-consumer-electronics-and-brain-training%2F&title=Digital%20health%20meets%20consumer%20electronics%20and%20brain%20training&notes=There%E2%80%99s%20no%20doubt%20that%20the%20biggest%20buzz%20at%20this%20year%E2%80%99s%20Consumer%20Electronics%20Show%20in%20Las%20Vegas%20didn%E2%80%99t%20come%20from%20the%20slimmest%20of%20televisions%2C%20the%20most%20fashionable%20headphones%20or%20even%20a%20dancing%20robot.%0D%0A%0D%0AThe%20buzz%20of%20CES%202013%20was%20firmly%20centred%20on%20al

    [11]

  • : http://reddit.com/submit?url=http%3A%2F%2Fsharpbrains.com%2Fblog%2F2013%2F01%2F30%2Fdigital-health-meets-consumer-electronics-and-brain-training%2F&title=Digital%20health%20meets%20consumer%20electronics%20and%20brain%20training

    [12]

  • : http://www.google.com/bookmarks/mark?op=edit&bkmk=http%3A%2F%2Fsharpbrains.com%2Fblog%2F2013%2F01%2F30%2Fdigital-health-meets-consumer-electronics-and-brain-training%2F&title=Digital%20health%20meets%20consumer%20electronics%20and%20brain%20training&annotation=There%E2%80%99s%20no%20doubt%20that%20the%20biggest%20buzz%20at%20this%20year%E2%80%99s%20Consumer%20Electronics%20Show%20in%20Las%20Vegas%20didn%E2%80%99t%20come%20from%20the%20slimmest%20of%20televisions%2C%20the%20most%20fashionable%20headphones%20or%20even%20a%20dancing%20robot.%0D%0A%0D%0AThe%20buzz%20of%20CES%202013%20was%20firmly%20centred%20on%20al

    [13]

  • : http://reporter.es.msn.com/?fn=contribute&Title=Digital%20health%20meets%20consumer%20electronics%20and%20brain%20training&URL=http%3A%2F%2Fsharpbrains.com%2Fblog%2F2013%2F01%2F30%2Fdigital-health-meets-consumer-electronics-and-brain-training%2F&cat_id=6&tag_id=31&Remark=There%E2%80%99s%20no%20doubt%20that%20the%20biggest%20buzz%20at%20this%20year%E2%80%99s%20Consumer%20Electronics%20Show%20in%20Las%20Vegas%20didn%E2%80%99t%20come%20from%20the%20slimmest%20of%20televisions%2C%20the%20most%20fashionable%20headphones%20or%20even%20a%20dancing%20robot.%0D%0A%0D%0AThe%20buzz%20of%20CES%202013%20was%20firmly%20centred%20on%20al

    [14]

  • : http://sphinn.com/index.php?c=post&m=submit&link=http%3A%2F%2Fsharpbrains.com%2Fblog%2F2013%2F01%2F30%2Fdigital-health-meets-consumer-electronics-and-brain-training%2F

    [15]

  • : http://www.tumblr.com/share?v=3&u=http%3A%2F%2Fsharpbrains.com%2Fblog%2F2013%2F01%2F30%2Fdigital-health-meets-consumer-electronics-and-brain-training%2F&t=Digital%20health%20meets%20consumer%20electronics%20and%20brain%20training&s=There%E2%80%99s%20no%20doubt%20that%20the%20biggest%20buzz%20at%20this%20year%E2%80%99s%20Consumer%20Electronics%20Show%20in%20Las%20Vegas%20didn%E2%80%99t%20come%20from%20the%20slimmest%20of%20televisions%2C%20the%20most%20fashionable%20headphones%20or%20even%20a%20dancing%20robot.%0D%0A%0D%0AThe%20buzz%20of%20CES%202013%20was%20firmly%20centred%20on%20al

    [16]

  • : http://www.google.com/reader/link?url=http%3A%2F%2Fsharpbrains.com%2Fblog%2F2013%2F01%2F30%2Fdigital-health-meets-consumer-electronics-and-brain-training%2F&title=Digital%20health%20meets%20consumer%20electronics%20and%20brain%20training&srcURL=http%3A%2F%2Fsharpbrains.com%2Fblog%2F2013%2F01%2F30%2Fdigital-health-meets-consumer-electronics-and-brain-training%2F&srcTitle=SharpBrains+Neuroplasticity%2C+Brain+Fitness+and+Cognitive+Health+News

    [17] Tweet: https://twitter.com/share

  • Copyright © 2009 SharpBrains. All rights reserved.