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Will brain training be pre-loaded in your next cell phone?

Posted By SharpBrains On January 9, 2013 @ 10:56 In Cognitive Neuroscience,Health & Wellness,Technology | Comments Disabled

Great­Call® and Posit Sci­ence® Part­ner to Offer Mobile Brain Exer­cises on the Jit­ter­bug Cell Phone [1] (press release):

The two games, named “Quick Match” and “Make a Pair,” aim to improve mem­ory and cog­ni­tive think­ing for Great­Call cus­tomers, and come pre­loaded on all Jit­ter­bug Plus cell phones at no extra cost or monthly ser­vice fee. Posit Science’s brain exer­cises are built on the fact that as we get older, our brains become less effi­cient at pro­cess­ing infor­ma­tion. In fact, research pub­lished by the British Med­ical Jour­nal shows that brain func­tion can start decreas­ing as early as age 45. “The Jit­ter­bug has become a plat­form for health and safety ser­vices that really work for older con­sumers,” said David Inns, CEO of Great­Call. “With the help of Posit Sci­ence, we feel this fan­tas­tic new Brain Games prod­uct will truly help our cus­tomers with their over­all well­ness goals…

Unlike pre­vi­ous cog­ni­tive train­ing, these brain games do not try to fix a prob­lem by prac­tic­ing it repeat­edly. The exer­cises use intel­li­gent algo­rithms that con­stantly adjust the game’s dif­fi­culty level to a person’s per­for­mance, so that each player has a tai­lored jour­ney as they progress through the mem­ory games.”

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    URL to article: http://sharpbrains.com/blog/2013/01/09/will-brain-training-be-pre-loaded-in-your-next-cell-phone/

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    [1] Image: http://www.marketwatch.com/story/greatcallr-and-posit-sciencer-partner-to-offer-mobile-brain-exercises-on-the-jitterbug-cell-phone-2013-01-08

    [2] Info­graphic on the Dig­i­tal Brain Health Mar­ket 2012–2020: http://www.sharpbrains.com/executive-summary/

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