Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

Let’s Define Brain Fitness and Physical Fitness

Bev­erly San­born, Vice Pres­i­dent of Pro­gram Devel­op­ment at Bel­mont Senior Liv­ing and sched­uled 2011 Sharp­Brains Sum­mit Speaker, could not finally speak at the Sum­mit (she was very well replaced by col­league Jeff DeBevec), but for­tu­nately we can share her thought­ful answers to the fol­low­ing four crit­i­cal questions.

1. How would you define “brain fit­ness” vs. “phys­i­cal fit­ness”?

Brain fit­ness and phys­i­cal fit­ness are inter­linked. Each enhances the other and both are essen­tial com­po­nents of suc­cess­ful aging. As we age, the abil­ity to cope with inex­orable chal­lenge to social-emotional-economic well-being is rooted in hav­ing a high level of men­tal alert­ness and a phys­i­cal body that func­tions effi­ciently. But fit­ness is not just a happy con­se­quence of a hardy gene pool. Fit­ness for both brain and brawn requires a com­mit­ted effort, a lot of stretch and sweat, and the con­stant push to reach beyond the com­fort zone.

2. Where do you see a sig­nif­i­cant oppor­tu­nity for brain fit­ness inno­va­tion to improve the lives of a large num­ber of peo­ple in the next decade?

As research defines with greater speci­ficity the most effec­tive pro­to­col for main­tain­ing brain fit­ness (and thus delay­ing the onset of demen­tia), the most sig­nif­i­cant oppor­tu­nity for inno­va­tion lies in how to com­mu­ni­cate this knowl­edge to the largest num­ber of peo­ple, par­tic­u­larly to resource-poor, rural areas world­wide. Com­puter tech­nol­ogy and the media will be the locus of innovation.

3. What is the one big chal­lenge to the inno­va­tion?

Research money needs to eval­u­ate tech­no­log­i­cal, media, and train­ing pro­to­col in the con­text of effec­tive, low-cost, prac­ti­cal pro­grams for home use. This research should address best prac­tices that trans­late research find­ings into brain and body fit­ness programs.

4. What are your main activ­i­ties in the field and where can peo­ple learn more?

Bel­mont Vil­lage pro­vides inde­pen­dent liv­ing, assisted liv­ing and demen­tia care in 19 set­tings through­out Cal­i­for­nia, Chicago, and the south­ern United States. We have devel­oped a range of pro­grams that trans­late research into brain fit­ness oppor­tu­ni­ties for res­i­dents at all lev­els of abil­ity: from no dis­cern­able mem­ory loss to late stage demen­tia. Ours is a ther­a­peu­tic, inte­grated, Just Right Chal­lenge approach that encom­passes a mix of cog­ni­tive, cre­ative and phys­i­cal activ­i­ties offered daily in struc­tured social groups. We are in the process of pilot-testing an eval­u­a­tion of these pro­grams, with plans to engage in a full-scale eval­u­a­tion using an exper­i­men­tal design.

Please visit belmontvillage.com for more infor­ma­tion. We encour­age you to visit often, as our site will be expand­ing dur­ing the year.

PS: The 2011 Sharp­Brains Sum­mit (March 30th — April 1st) was an excel­lent event thanks to the sim­ply incred­i­ble ros­ter of Speak­ers, Par­tic­i­pants, Spon­sors and Part­ners involved — we will be shar­ing major impres­sions and take-aways in weeks to come.

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Welcome to SharpBrains!

As seen in The New York Times, The Wall Street Jour­nal, CNN and more, Sharp­Brains is an inde­pen­dent mar­ket research and inno­va­tion think tank track­ing brain fit­ness and applied neu­ro­plas­tic­ity research and mar­ket­place. AARP recently named The Sharp­Brains Guide to Brain Fit­ness a Best Book on the subject.

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