This week the Inter­na­tional Health, Rac­quet and Sports­club Asso­ci­a­tion (IHRSA), the main asso­ci­a­tion of health clubs world­wide, is hold­ing its annual con­ven­tion in San Diego. Infor­ma­tion Here.

I will be pre­sent­ing a ses­sion on Wednes­day titled Brain Fit­ness Offer­ings to Attract and Retain Baby Boomers, to help participants…

• Under­stand the impli­ca­tions from emerg­ing research, tools and trends that will affect how health clubs attract and retain baby boomers
• Learn about the 4 lifestyle pil­lars for life­long brain health, includ­ing phys­i­cal and men­tal exercise
• Review a proven check­list to build a solid busi­ness case and nav­i­gate through the grow­ing array of options
• Find the best mix of brain health prod­ucts and prac­tices by dis­cussing best prac­tices and case studies
• Iden­tify low-cost and easy-to-implement options that your clubs can use to start engag­ing baby boomers

I assume most of you won’t be able to attend, so let me share an arti­cle that Dr. Elkhonon Gold­berg and I wrote for their main mag­a­zine in 2006 (progress does hap­pen, but slowly), titled Are you sure your mem­bers are work­ing out ALL their muscles?

“Sure, they come to the gym every day. They lift more weights, do more pushups, and run fur­ther dur­ing every work­out. They eat right. They watch their weight. They’re in good shape. What could your mem­bers pos­si­bly be miss­ing? Their men­tal mus­cles.

While liv­ing an active life and par­tic­i­pat­ing in stim­u­lat­ing activ­i­ties such as cross­word puz­zles, music lessons and read­ing cer­tainly do use one’s brain, they do not pro­vide a con­sis­tent, com­pre­hen­sive brain work­out with mea­sur­able results. Brains need nov­elty, vari­ety and stretch­ing prac­tice in order to get fit!”

You can keep read­ing arti­cle Here.

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