We’ll have an excit­ing ses­sion in Palo Alto on Octo­ber 6th, as part of the BoomerTech series orga­nized by the MIT Club and Smart­Sil­vers. Let me share the details now.

Fact or Fad: Who is Shap­ing the Brain Fit­ness Mar­ket?
Descrip­tion: Lots of buzz … Per­haps you think that “Senior Moments” are an inevitable part of aging. But research shows you may be able to keep your brain young and fit the same way you do your body, with exer­cise and train­ing. With the suc­cess of Nintendo’s Brain Age, Posit Sci­ence and dozens of new soft­ware pro­grams and games that promise “brain fit­ness”, the real ques­tion is: “Are we expe­ri­enc­ing a fad, or an emerg­ing new con­sumer market?”

Join our speaker, Alvaro Fer­nan­dez, author of the new book, The Sharp Brains Guide to Brain Fit­ness, and our expert panel to discuss:

* What are the top prod­ucts on the mar­ket today?
* Can the emerg­ing field of Brain fit­ness improve your job per­for­mance?
* How will con­sumers make informed deci­sions on what to buy and use?
* What are the emerg­ing trends to lever­age for entre­pre­neurs to jump into the marketplace?

Click Here to Register

Speaker, Pan­elist & Moderator

Alvaro Fer­nan­dez, Sharp­Brains — Alvaro is co-founder and CEO of Sharp­Brains, a lead­ing mar­ket research firm that tracks the mar­ket and research for cog­ni­tive assess­ments, train­ing, and games. A mem­ber of the World Eco­nomic Forum’s Global Agenda Coun­cils, he has been quoted in The New York Times, The Wall Street Jour­nal, USA Today, and more, and recently co-authored the book, The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, to Keep Your Brain Sharp. Alvaro received mas­ters’ degrees in edu­ca­tion and busi­ness from Stan­ford Uni­ver­sity, and teaches at UC-Berkeley Osher Life­long Learn­ing Institute.

Pan­elists

Roger Quy, Gen­eral Part­ner, Tech­nol­ogy Part­ners — Roger has been respon­si­ble for the life sci­ence prac­tice of Tech­nol­ogy Part­ners since 1989. He spe­cial­izes in neu­rotech­nol­ogy, invest­ing in both bio­pharma and med­ical device com­pa­nies. Roger began his career at the Queen Square Insti­tute of Neu­rol­ogy, Lon­don where he was a Research Fel­low for the British Med­ical Research Coun­cil. He devel­oped and com­mer­cial­ized tech­niques for mon­i­tor­ing the brains of ambu­la­tory patients. He con­tributed to a text­book on epilepsy and holds eight patents. Roger earned a BA with hon­ors in psy­chol­ogy and law and a PhD in neu­ro­science from the Uni­ver­sity of Keele, Eng­land. He received an MBA from the Haas School of Busi­ness at the Uni­ver­sity of Cal­i­for­nia, Berkeley.

Jan Zivic, Founder, Vibrant Brains — Jan’s inter­est in Brain Fit­ness is very per­sonal. She suf­fered a trau­matic brain injury after an auto­mo­bile acci­dent sev­eral years ago, and expe­ri­enced the con­cept of neu­ro­plas­tic­ity first-hand as she reha­bil­i­tated from not being able to walk or think ratio­nally to restor­ing much of her pre­vi­ous function.

Jan has served in a vari­ety of lead­er­ship roles includ­ing: the Board of Direc­tors of the Yerba Buena Cen­ter for the Arts where she cur­rently serves as Pres­i­dent of the Board, the Library Com­mis­sion of SF, the Cal­i­for­nia Exec­u­tive Recruiters Asso­ci­a­tion (its first female Pres­i­dent), the Kather­ine Del­mar Burke Inde­pen­dent School, and The Fam­ily Ser­vices Agency of SF — Pres­i­dent of the Board. Jan was rec­og­nized as The SF Cable Car Awards “Woman of the Year,” and later as the recip­i­ent of the Maya Angelou Com­mu­nity Lead­er­ship Award, from the Uni­ver­sity of Cal­i­for­nia, San Fran­cisco Med­ical School’s Cen­ter Of Excellence.

Date: Tues­day, Octo­ber 6, 2009

Time:

* 6:00PM Reg­is­tra­tion, Hors d’oeuvres and Net­work­ing
* 7:00PM Pre­sen­ta­tion and Panel Discussion

Cost:

* $20.00 in advance on the web­site
* $25.00 Walk-ins at the door (cash or check please, no credit cards accepted at door)

Con­tact:

Michael Sar­fatti
tel 415–885-2293
sarfatti@alum.mit.edu

Loca­tion:

Wil­son Son­sini
950 Page Mill Road
Palo Alto, CA 94301

Click Here to Register

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