The San Fran­cisco Chron­i­cle brings two great pieces today — includ­ing an excel­lent review of our new Book!

Is Your Brain A Couch Potato? (online book review)

“At 165 pages, we’re talk­ing a short, sweet, enter­tain­ing read of a com­plex topic, with timely (writ­ten in 1/09) reviews of 21 top tech­nol­ogy prod­ucts, as well as informed and expert pre­dic­tions of where this bur­geon­ing brain-fitness field is headed. More impor­tantly, after you read it, you’ll have a good, detailed sense of where you, per­son­ally, can act to improve your own couch-potato brain — and how to keep it fit and flex­i­ble your whole life. The Sharp­Brains Guide To Brain Fit­ness reminds of us all why books (and not just googling a topic) can be well worth your time and money. Two Stetho­scopes Up — check it out.”

Soft­ware designed to make older dri­vers sharper (arti­cle in print ver­sion)

- “All­state is exper­i­ment­ing with the soft­ware because it wants its cus­tomers who are over 50 to become bet­ter dri­vers so they have fewer acci­dents and can drive longer, per­haps in return for lower pre­mi­ums, said Tom War­den, an assis­tant vice pres­i­dent in Allstate’s research and plan­ning center.”

- “All­state found Posit after the insur­ance company’s own sci­en­tists, who were work­ing on the phys­i­ol­ogy and psy­chol­ogy of good dri­vers, dis­cov­ered research done by Visual Aware­ness, a com­pany in Alabama that has worked with State Farm and var­i­ous state motor vehi­cle depart­ments on expand­ing dri­vers’ fields of view. Posit acquired Visual Aware­ness last year.”

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