May 1, 2009
Update: 2009 Market Report Finds Growth, Promise and Confusion
By: Alvaro Fernandez
Here you have the April edition of our monthly newsletter covering cognitive health and 
brain fitness topics. Please remember that you can subscribe to receive this Newsletter by email, using the box at the top of this page.
We are excited to release our 2009 market report The State of the Brain Fitness Software Market 2009. To be formally released on May 4th but available now for our clients and readers, this report aims to inform decision-makers at healthcare, insurance, research, public policy, investment and technology organizations about important developments in the brain fitness and cognitive health space.
2009 Market Report
sustained growth in the brain fitness software market (from $225m in 2007 to $265m in 2008) and promising seeds for future growth, combined with increased confusion given aggressive marketing claims and lack of education and standards. The report includes, for the first time, a Market & Research Momentum Matrix to categorize 21 key vendors, 10 Research Executive Briefs written by 12 leading scientists, and the complete results of our market survey with 2,000+ respondents. You can learn more, and acquire the report, Here.News and Resources
Cognitive Health News April Round-Up: New cognitive track at the Games for Health conference, bilingual brains, poverty’s effect on the brain and working memory due to stress, diabetes, neuroenhancing drugs, Kellogg’s settlement with the FTC, neurocognitive testing in the military.
Normal Aging vs. Alzheimer’s Disease: Dr. Murali Doraiswamy shares his very insightful views on the key question, “How can we help the public at large to distinguish Alzheimer’s Disease from normal aging — so that an interest in early identification doesn’t translate into unneeded worries?”, based on his recent book The Alzheimer’s Action Plan.
Upcoming Guide
The Big Picture
Do Art Classes Boost Test Scores? Is there a “Mozart Effect?”: Some researchers suggest so; others are not convinced. Karin Evans, through our collaboration with Greater Good Magazine, offers a very thoughtful review of the evidence. She also challenges us by asking, “Now, is this the right question?”
Improving the world, and one’s brain, at the same time: The Goldman Environmental Prize recently recognized seven social entrepreneurs who are clearly helping improve the state of the world. Now, the “state of the world” does include their very own brains – as you may have seen in a recent study.
Brain Teasers
Brain plasticity and daily live: If you lived in London, and wanted to grow your hippocampus, which job would you choose?
Stimulate your Concentration Skills: when one really wants to memorize a fact, it is crucial to pay attention. Dr. Pascale Michelon challenges you to count a few simple letters.
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