Brain-fitness games join workplace, as well as senior center, arsenals (MarketWatch)

- “Consumers and retirement homes have made brain-fitness games and exercises a commercial hit, but now some insurers and employers are incorporating them into wellness programs that promote health not just for the body but also for the mind.”

- “Improving brain health can result in less presenteeism, the tendency to be at work but be distracted and not able to focus,” he added. “If you look at disability costs, absenteeism and presenteeism account for most of the medical costs, and that’s a good reason for employers to be focused on brain health.” (according to Dr. Eugene Baker, vice president at OptumHealth’s Behavioral Solutions division)”

The article reviews innovative practices at OptumHealth, Nationwide Auto Insurance Company, Humana, Penn Treaty American Corp, Allstate, and the US Army. I am glad to see the media start to notice the importance of cognitive assessments and the growing activity by insurers. Read the rest of this entry »

Our friend Paul Van Slembrouck has summarized and beautifully presented the main findings of our 150-page market report, The State of the Brain Fitness Market 2009, with this great visual.

To view it, click Here.

The Longevity Dividend is a theory that says we hope to intervene scientifically to slow the aging process, which will also delay the onset of age-related diseases. Delaying aging just seven years would slash rates of conditions like cancer, diabetes, Alzheimer’s disease and heart disease in half. That’s the longevity part.

The dividend comes from the social, economic, and health bonuses that would then be available to spend on schools, energy, jobs, infrastructure—trillions of dollars that today we spend on healthcare services. In fact, at the rate we’re going, by the year 2020 one out of every $5 spent in this country will be spent on healthcare. Obviously, something has to change.

Enter the Longevity Dividend. The Longevity Dividend doesn’t suggest that we live longer; instead, it calls for living better. The idea is that if we use science to increase healthspan, not lifespan. In other words, tomorrow’s 50-year-old would have the health profile of a 43-year-old.

It might sound like science fiction, but, in fact, it’s quite possible. We’re already doing it in some animal models using genetic and dietary interventions, techniques related to what scientists call “the biology of aging.”

Getting there in humans, however, means embracing an entirely new approach to our thinking about disease and aging, and how we conduct scientific research into the two.

Getting Scientists’ Attention

A group of eminent researchers first proposed the Longevity Dividend in a 2006 article published in The Scientist. The authors, S. Jay Olshansky, PhD, professor of epidemiology and biostatics at the University of Illinois in Chicago, Daniel P. Perry, executive director of the Alliance for Aging Research in Washington, DC, Richard A. Miller, MD, PhD, professor of pathology at the University of Michigan in Ann Arbor, and Robert N. Butler, MD, president and CEO of the International Longevity Center in New York, intended their essay to be a “general statement to scientists” about the need for a paradigm shift in the way we think about aging and disease.

The researchers also met with U.S. senators who served on the Senate committee that oversaw the budget for the National Institutes of Health (NIH). “We told them we believed Read the rest of this entry »

The Neuroanthropology blog team has just published one of the most complete and high-quality editions of Encephalon brain & mind blog carnival in months. Enjoy!:
Encephalon #71: Big Night

Games for Health and SharpBrains have partnered to bring you the first Cognitive Health Track in a Games for Health Conference, June 11-12th in Boston. If you are interested, in attending the conference, you can learn more and register Here.

To get a 15% off registration fees ($379), you can use discount code: sharp09, when you register Here.

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Cognitive Health Track, Powered by SharpBrains

Thursday, June 11th

10.20 (50m) Bird’s Eye View of Cognitive Health Innovation
Speaker(s): Alvaro Fernandez, SharpBrains

Scientific, technological and demographic trends have converged to create a new $265m market in the US alone: serious games, software and online applications that can help people of all ages assess and train cognitive abilities. Alvaro Fernandez will provide a Bird’s Eye View of the science, market segments and trends, competitive landscape, and main challenges ahead, based on The State of the Brain Fitness Software Market 2009 report released in May, which included Research Executive Briefs prepared by 12 leading scientists and a survey of 2,000+ decision-makers and early adopters.

61% of respondents to the survey Strongly Agreed with the statement “Addressing cognitive and brain health should be a healthcare priority.” But, 65% Agreed/Strongly Agreed with “I don’t really know what to expect from products making brain claims.” In this session, Alvaro will publicly unveil the new book The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, To Keep Your Brain Sharp, co-authored by neuropsychologist Dr. Elkhonon Goldberg and himself, aimed at helping consumers and professionals understand and navigate this growing field.

11.20 (30m) The Allstate-Posit Science Partnership: Cognitive Training for Safer Driving
Speaker(s): Tom Warden, Allstate; Henry Mahncke, Posit Science

Evidence-based cognitive training programs have been available in retirement communities for several years. Now, they are reaching a younger population including Boomers through innovative partnerships, like insurers.

In October 2008 auto insurance company Allstate and brain fitness software developer Posit Science announced a research collaboration that could lead to “potentially the next big breakthrough in automobile safety”. The purpose of this session is to review novel ways of getting the science of cognitive training into the real world where it can help people. Representatives from Allstate and Posit Science will discuss why these partnerships work for insurers, developers, and end users. They will also provide a thorough review of the evaluation process a major partner goes through when selecting a cognitive training company.

12.00 (30m) What Consumers Buy and Why
Speaker(s): Lindsay Gaskins, Marbles: The Brain Store

Launched in October 2008, Marbles: The Brain Store is a retail store that Read the rest of this entry »

Arts education influences learning and other areas of cognition and may deserve a more prominent place in schools, according to a wave of recent neuroscience research.One recent study found that children who receive music instruction for just 15 months show strengthened connections in musically relevant brain areas and perform better on associated tasks, compared with students who do not learn an instrument.

A separate study found that children who receive training to improve their focus and attention perform better not only on attention tasks but also on intelligence tests. Some researchers suggest that arts training might similarly affect a wide range of cognitive domains. Educators and neuroscientists gathered recently in Baltimore and Washington, D.C., to discuss the increasingly detailed picture of how arts education changes the brain, and how to translate that research to education policy and the classroom. Many participants referred to the results of Dana Foundation-funded research by cognitive neuroscientists from seven leading universities over three years, released in 2008.

“Art must do something to the mind and brain. What is that? How would we be able to detect that?” asked Barry Gordon, a behavioral neurologist and cognitive neuroscientist at Johns Hopkins University, who spoke May 8 during the “Learning and the Brain” conference in Washington, D.C. “Art, I submit to you without absolute proof, can improve the power of our minds. However, this improvement is hard to detect.”

Study links music, brain changes

Among the scientists trying to detect such improvement, Ellen Winner, a professor of psychology at Boston College, and Gottfried Schlaug, a professor of neurology at Beth Israel Deaconess Medical Center and Harvard Medical School, presented research at the “Learning, Arts, and the Brain” summit May 6 in Baltimore. Their work measured, for the first time, changes to the brain as a result of music training.

For four years, Winner and Schlaug followed children ages 9 to 11, some of whom Read the rest of this entry »

Our first book is available in Amazon.com!

After several meetings with Dr. Goldberg, who kindly responded to my initial unsolicited letter, we decided to partner and create SharpBrains with a mission to “to provide individuals, companies and institutions with independent, high-quality, research-based, information and guidance to navigate the growing cognitive health and brain fitness market.”

Since then, we have launched one of the most popular brain websites, blogs and newsletters, two annual market reports that have become the standard in our field, a lifelong learning curriculum taught in multiple universities, and we are now pleased to bring to you our first book. We hope you enjoy it.

Book description: While most of us have heard the phrase “use it or lose it,” very few understand what “it” means, or how to properly “use it” in order to maintain brain function and fitness. The SharpBrains Guide to Brain Fitness is an invaluable guide that helps readers navigate growing brain research and identify the lifestyle factors and products that contribute to brain fitness. By gathering insights from eighteen of the world’s top scientists and offering tools and detailed descriptions of over twenty products, this book is an essential guide to the field of brain fitness, neuroplasticity and cognitive health. An accessible and thought-provoking read, The SharpBrains Guide to Brain Fitness educates lifelong learners and professionals in healthcare, education, business, etc., on emerging trends and forecasts of what the future will hold.

Praise for the book

“Finally, an insightful and complete overview of the science, products and trends to debunk old myths and help us all maintain our brains in top shape. A must-read for everyone with a brain – an instant classic.”
—Gloria Cavanaugh, former President & CEO of the American Society on Aging and founding Board member of the National Alliance for Caregiving

“The SharpBrains Guide to Brain Fitness offers a valuable and stimulating blueprint for anyone who wants to grow older sustainably — that is, with sound mind and good humor. Fernandez and Goldberg are the pioneers we’ve been waiting for to help us do exactly that. Buying this book is the ultimate no-brainer.”
—Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy

“A masterful guide to the brain training revolution. Promises to stimulate a much needed conversation that will nudge society to build a new brain fitness culture on solid, research-based, foundations.”
—P. Murali Doraiswamy MD, Professor of Psychiatry, Duke University and Co-author of The Alzheimer’s Action Plan

“Our curriculum and research circle will begin summer work by reading The SharpBrains Guide to Brain Fitness, a much-needed new resource to help us better understand our brains and minds and how to nourish them through life.”
—Susan E. Hoffman, Director, Osher Lifelong Learning Institute at UC Berkeley

“All of us researching healthy brain function owe SharpBrains a debt of gratitude for promoting a science-based approach to brain health education and offering an unbiased view of the landscape. Now, with The SharpBrains Guide to Brain Fitness, Alvaro Fernandez and Dr. Elkhonon Goldberg serve up plentiful food for thought to satisfy the growing number of adults who are hungry for a healthy mind.”
—Joshua R. Steinerman, M.D., Assistant Professor of Neurology and Director of the Neurodegenerative Disease Clinical Trials Program at Albert Einstein College of Medicine, Montefiore Medical Center

“I am a neurosurgeon and have a great interest in the rapidly advancing field of neuroscience, especially the areas of neurogenesis and neuroplasticity. New developments happen so fast that it is difficult to keep up. This book by Alvaro Fernandez and Elkhonon Goldberg offers a spectacular introduction to the field, valuable both to the public at large and healthcare professionals.”
—Guy Otis Danielson III, MD, President of the NeuroCare Network Tyler, Texas

“Finally, a book that makes sense out of the confusing brain fitness movement! I believe brain fitness could very well be the next big thing. Baby boomers like me are getting older and we want to stay mentally sharp, maintain if not strengthen our cognitive skills, and above all avoid mental decline and Alzheimer’s disease. Unfortunately, there’s been many conflicting claims and confusing products that has made it difficult for me and thousands of others people to decide just what we should do. SharpBrains’ guide is an honest, clearly written examination of brain fitness concepts, the underlying science, and the best products and services out there. It’s a first-class, pioneering resource that summarizes all I need to know about how to stay sharp for many more years.”
—David Bunnell, founder of PC, PC World, Macworld and BioWorld

Continue reading about (and order!) The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, to Keep Your Brain Sharp

This is a press release that went through the wire earlier today. If you are interested, in attending the conference, you can learn more and register Here

Note that below you can find 5 out of the 12 sessions – we will announce the full track tomorrow. To get a 15% off registration fees, you can use discount code: sharp09, when you register.

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The Games for Health Project, organizers of the 5th Annual Games for Health Conference, today announced its first Cognitive Health Track powered by SharpBrains, a leading market research company focused on the brain fitness and the cognitive health market.

The Cognitive Health track builds upon previous year’s sampling of sessions looking at cognitive health and fitness, expanding to a full two-day track at The Games for Health Conference, June 11-12, Boston, MA. The Conference features the largest gathering of organizations interested in the intersection between videogames, health and healthcare.

“There is already a very active cognitive health videogames industry and field of research,” said Ben Sawyer, co-founder of the Games for Health Conference. “We partnered with SharpBrains to bring their expertise in this field our conference planning. Together we have for the first time created a powerful set of sessions and a much needed conversation with researchers, thought-leaders and industry pioneers who will attend the event in June.”

The track features a dozen sessions covering research findings and partnerships, implementation in insurance, consumer and clinical settings, and special sessions looking at innovative areas such as driver safety, healthy aging, attention deficits, stroke/traumatic brain injury, schizophrenia and multiple sclerosis.

“The convergence of interactive media such as videogames with cognitive science opens the door to innovative and scalable approaches to Read the rest of this entry »

Despite television, cell phones, and Web “twitter,” traditional reading is still an important skill. Whether it is school textbooks, tech manuals at work, or regular books, people still read, though not as much as they used to. One reason that many people don’t read much is that they don’t read well. For them, it is slow, hard work and they don’t remember as much as they should. Students, for example,may have to read something several times before they understand and remember what they read.

Why? You would think that schools teach kids how to read well. Schools do try. I work with middle-school teachers (see http://peer.tamu.edu) and they tell me that many students are 2-3 years behind grade level in reading proficiency. No doubt, television, cell phones, and the Web are major contributors to this problem, which will apparently get worse if we don’t emphasize and improve reading instruction.

Some of the blame can be placed on the fads in reading teaching, such as phonics and “whole language,” which sometimes are promoted by zealots who don’t respect the need for both approaches. Much of the blame for poor reading skills can be laid at the feet of parents who set poor examples and, of course, on the youngsters who are too lazy to learn how to read well.

For all those who missed out on good reading skills, it is not too late. I summarize below what I think it takes to read with good speed and comprehension.

1. Read with a purpose.
2. Skim first.
3. Get the reading mechanics right.
4. Be judicious in highlighting and note taking.
5. Think in pictures.
6. Rehearse as you go along.
7. Stay within your attention span and work to increase that span.
8. Rehearse again soon.

1) Know Your Purpose

Everyone should have a purpose for their reading and think about how that purpose is being fulfilled during the actual reading. The advantage for remembering is that checking continuously for how the purpose is being fulfilled helps the reader to stay on task, to focus on the more relevant parts of the text, and to rehearse continuously as one reads. This also saves time and effort because relevant items are most attended.

Identifying the purpose should be easy if you freely choose what to read. Just ask yourself, “Why am I reading this?” If it is to be entertained or pass the time, then there is not much problem. But myriad other reasons could apply, such as:

o to understand a certain group of people, such as Muslims, Jews, Hindus, etc.
o to crystallize your political position, such as why a given government policy should be opposed.
o to develop an informed plan or proposal.
o to satisfy a requirement of an academic course or other assigned reading.

Many of us have readings assigned to us, as in a school environment. Or the boss may hand us a manual and say Read the rest of this entry »

Welcome to the 70th edition of Encephalon, the blog carnival that offers some of the best neuroscience and psychology blog posts every other week.

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Mysteries of Brain and Mind

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On Neurons, Journeys, and Chemical Friends

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On Brain Functions

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Frontiers in Perception

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Next edition will be hosted by Neuroanthropology on Monday, May 25th. If you can’t wait until to read more, you may be interested in the new in-depth feature, Cognitive Monthly, offered by Cognitive Daily blog for $2/ month. This month’s issue, “The Illusion of Theater,” discusses the “remarkable science behind what theatrical professionals seem, to laypeople, to do intuitively: create an environment that encourages us to believe that what we see on stage is a true representation of reality.”