Brain-fitness games join work­place, as well as senior cen­ter, arse­nals (MarketWatch)

- “Con­sumers and retire­ment homes have made brain-fitness games and exer­cises a com­mer­cial hit, but now some insur­ers and employ­ers are incor­po­rat­ing them into well­ness pro­grams that pro­mote health not just for the body but also for the mind.”

- “Improv­ing brain health can result in less pre­sen­teeism, the ten­dency to be at work but be dis­tracted and not able to focus,” he added. “If you look at dis­abil­ity costs, absen­teeism and pre­sen­teeism account for most of the med­ical costs, and that’s a good rea­son for employ­ers to be focused on brain health.” (accord­ing to Dr. Eugene Baker, vice pres­i­dent at OptumHealth’s Behav­ioral Solu­tions division)”

The arti­cle reviews inno­v­a­tive prac­tices at OptumHealth, Nation­wide Auto Insur­ance Com­pany, Humana, Penn Treaty Amer­i­can Corp, All­state, and the US Army. I am glad to see the media start to notice the impor­tance of cog­ni­tive assess­ments and the grow­ing activ­ity by insur­ers. Read the rest of this entry »

Our friend Paul Van Slem­brouck has sum­ma­rized and beau­ti­fully pre­sented the main find­ings of our 150-page mar­ket report, The State of the Brain Fit­ness Mar­ket 2009, with this great visual.

To view it, click Here.

The Longevity Div­i­dend is a the­ory that says we hope to inter­vene sci­en­tif­i­cally to slow the aging process, which will also delay the onset of age-related dis­eases. Delay­ing aging just seven years would slash rates of con­di­tions like can­cer, dia­betes, Alzheimer’s dis­ease and heart dis­ease in half. That’s the longevity part.

The div­i­dend comes from the social, eco­nomic, and health bonuses that would then be avail­able to spend on schools, energy, jobs, infra­struc­ture tril­lions of dol­lars that today we spend on health­care ser­vices. In fact, at the rate we’re going, by the year 2020 one out of every $5 spent in this coun­try will be spent on health­care. Obvi­ously, some­thing has to change.

Enter the Longevity Div­i­dend. The Longevity Div­i­dend doesn’t sug­gest that we live longer; instead, it calls for liv­ing bet­ter. The idea is that if we use sci­ence to increase healthspan, not lifes­pan. In other words, tomor­rows 50-year-old would have the health pro­file of a 43-year-old.

It might sound like sci­ence fic­tion, but, in fact, it’s quite pos­si­ble. We’re already doing it in some ani­mal mod­els using genetic and dietary inter­ven­tions, tech­niques related to what sci­en­tists call “the biol­ogy of aging.”

Get­ting there in humans, how­ever, means embrac­ing an entirely new approach to our think­ing about dis­ease and aging, and how we con­duct sci­en­tific research into the two.

Get­ting Sci­en­tists’ Attention

A group of emi­nent researchers first pro­posed the Longevity Div­i­dend in a 2006 arti­cle pub­lished in The Sci­en­tist. The authors, S. Jay Olshan­sky, PhD, pro­fes­sor of epi­demi­ol­ogy and bio­sta­t­ics at the Uni­ver­sity of Illi­nois in Chicago, Daniel P. Perry, exec­u­tive direc­tor of the Alliance for Aging Research in Wash­ing­ton, DC, Richard A. Miller, MD, PhD, pro­fes­sor of pathol­ogy at the Uni­ver­sity of Michi­gan in Ann Arbor, and Robert N. But­ler, MD, pres­i­dent and CEO of the Inter­na­tional Longevity Cen­ter in New York, intended their essay to be a “gen­eral state­ment to sci­en­tists about the need for a par­a­digm shift in the way we think about aging and disease.

The researchers also met with U.S. sen­a­tors who served on the Sen­ate com­mit­tee that over­saw the bud­get for the National Insti­tutes of Health (NIH). “We told them we believed Read the rest of this entry »

The Neu­roan­thro­pol­ogy blog team has just pub­lished one of the most com­plete and high-quality edi­tions of Encephalon brain & mind blog car­ni­val in months. Enjoy!:
Encephalon #71: Big Night

Games for Health and Sharp­Brains have part­nered to bring you the first Cog­ni­tive Health Track in a Games for Health Con­fer­ence, June 11-12th in Boston. If you are inter­ested, in attend­ing the con­fer­ence, you can learn more and reg­is­ter Here.

To get a 15% off reg­is­tra­tion fees ($379), you can use dis­count code: sharp09, when you reg­is­ter Here.

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Cog­ni­tive Health Track, Pow­ered by SharpBrains

Thurs­day, June 11th

10.20 (50m) Bird’s Eye View of Cog­ni­tive Health Inno­va­tion
Speaker(s): Alvaro Fer­nan­dez, SharpBrains

Sci­en­tific, tech­no­log­i­cal and demo­graphic trends have con­verged to cre­ate a new $265m mar­ket in the US alone: seri­ous games, soft­ware and online appli­ca­tions that can help peo­ple of all ages assess and train cog­ni­tive abil­i­ties. Alvaro Fer­nan­dez will pro­vide a Bird’s Eye View of the sci­ence, mar­ket seg­ments and trends, com­pet­i­tive land­scape, and main chal­lenges ahead, based on The State of the Brain Fit­ness Soft­ware Mar­ket 2009 report released in May, which included Research Exec­u­tive Briefs pre­pared by 12 lead­ing sci­en­tists and a sur­vey of 2,000+ decision-makers and early adopters.

61% of respon­dents to the sur­vey Strongly Agreed with the state­ment “Address­ing cog­ni­tive and brain health should be a health­care pri­or­ity.” But, 65% Agreed/Strongly Agreed with “I don’t really know what to expect from prod­ucts mak­ing brain claims.” In this ses­sion, Alvaro will pub­licly unveil the new book The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, To Keep Your Brain Sharp, co-authored by neu­ropsy­chol­o­gist Dr. Elkhonon Gold­berg and him­self, aimed at help­ing con­sumers and pro­fes­sion­als under­stand and nav­i­gate this grow­ing field.

11.20 (30m) The Allstate-Posit Sci­ence Part­ner­ship: Cog­ni­tive Train­ing for Safer Dri­ving
Speaker(s): Tom War­den, All­state; Henry Mah­ncke, Posit Science

Evidence-based cog­ni­tive train­ing pro­grams have been avail­able in retire­ment com­mu­ni­ties for sev­eral years. Now, they are reach­ing a younger pop­u­la­tion includ­ing Boomers through inno­v­a­tive part­ner­ships, like insurers.

In Octo­ber 2008 auto insur­ance com­pany All­state and brain fit­ness soft­ware devel­oper Posit Sci­ence announced a research col­lab­o­ra­tion that could lead to “poten­tially the next big break­through in auto­mo­bile safety”. The pur­pose of this ses­sion is to review novel ways of get­ting the sci­ence of cog­ni­tive train­ing into the real world where it can help peo­ple. Rep­re­sen­ta­tives from All­state and Posit Sci­ence will dis­cuss why these part­ner­ships work for insur­ers, devel­op­ers, and end users. They will also pro­vide a thor­ough review of the eval­u­a­tion process a major part­ner goes through when select­ing a cog­ni­tive train­ing company.

12.00 (30m) What Con­sumers Buy and Why
Speaker(s): Lind­say Gask­ins, Mar­bles: The Brain Store

Launched in Octo­ber 2008, Mar­bles: The Brain Store is a retail store that Read the rest of this entry »

Arts edu­ca­tion influ­ences learn­ing and other areas of cog­ni­tion and may deserve a more promi­nent place in schools, accord­ing to a wave of recent neu­ro­science research.One recent study found that chil­dren who receive music instruc­tion for just 15 months show strength­ened con­nec­tions in musi­cally rel­e­vant brain areas and per­form bet­ter on asso­ci­ated tasks, com­pared with stu­dents who do not learn an instrument.

A sep­a­rate study found that chil­dren who receive train­ing to improve their focus and atten­tion per­form bet­ter not only on atten­tion tasks but also on intel­li­gence tests. Some researchers sug­gest that arts train­ing might sim­i­larly affect a wide range of cog­ni­tive domains. Edu­ca­tors and neu­ro­sci­en­tists gath­ered recently in Bal­ti­more and Wash­ing­ton, D.C., to dis­cuss the increas­ingly detailed pic­ture of how arts edu­ca­tion changes the brain, and how to trans­late that research to edu­ca­tion pol­icy and the class­room. Many par­tic­i­pants referred to the results of Dana Foundation-funded research by cog­ni­tive neu­ro­sci­en­tists from seven lead­ing uni­ver­si­ties over three years, released in 2008.

“Art must do some­thing to the mind and brain. What is that? How would we be able to detect that? asked Barry Gor­don, a behav­ioral neu­rol­o­gist and cog­ni­tive neu­ro­sci­en­tist at Johns Hop­kins Uni­ver­sity, who spoke May 8 dur­ing the “Learn­ing and the Brain” con­fer­ence in Wash­ing­ton, D.C. “Art, I sub­mit to you with­out absolute proof, can improve the power of our minds. How­ever, this improve­ment is hard to detect.”

Study links music, brain changes

Among the sci­en­tists try­ing to detect such improve­ment, Ellen Win­ner, a pro­fes­sor of psy­chol­ogy at Boston Col­lege, and Got­tfried Schlaug, a pro­fes­sor of neu­rol­ogy at Beth Israel Dea­coness Med­ical Cen­ter and Har­vard Med­ical School, pre­sented research at the “Learn­ing, Arts, and the Brain sum­mit May 6 in Bal­ti­more. Their work mea­sured, for the first time, changes to the brain as a result of music training.

For four years, Win­ner and Schlaug fol­lowed chil­dren ages 9 to 11, some of whom Read the rest of this entry »

Our first book is avail­able in Amazon.com!

After sev­eral meet­ings with Dr. Gold­berg, who kindly responded to my ini­tial unso­licited let­ter, we decided to part­ner and cre­ate Sharp­Brains with a mis­sion to “to pro­vide indi­vid­u­als, com­pa­nies and insti­tu­tions with inde­pen­dent, high-quality, research-based, infor­ma­tion and guid­ance to nav­i­gate the grow­ing cog­ni­tive health and brain fit­ness market.”

Since then, we have launched one of the most pop­u­lar brain web­sites, blogs and newslet­ters, two annual mar­ket reports that have become the stan­dard in our field, a life­long learn­ing cur­ricu­lum taught in mul­ti­ple uni­ver­si­ties, and we are now pleased to bring to you our first book. We hope you enjoy it.

Book descrip­tion: While most of us have heard the phrase “use it or lose it,” very few under­stand what “it” means, or how to prop­erly “use it” in order to main­tain brain func­tion and fit­ness. The Sharp­Brains Guide to Brain Fit­ness is an invalu­able guide that helps read­ers nav­i­gate grow­ing brain research and iden­tify the lifestyle fac­tors and prod­ucts that con­tribute to brain fit­ness. By gath­er­ing insights from eigh­teen of the world’s top sci­en­tists and offer­ing tools and detailed descrip­tions of over twenty prod­ucts, this book is an essen­tial guide to the field of brain fit­ness, neu­ro­plas­tic­ity and cog­ni­tive health. An acces­si­ble and thought-provoking read, The Sharp­Brains Guide to Brain Fit­ness edu­cates life­long learn­ers and pro­fes­sion­als in health­care, edu­ca­tion, busi­ness, etc., on emerg­ing trends and fore­casts of what the future will hold.

Praise for the book

“Finally, an insight­ful and com­plete overview of the sci­ence, prod­ucts and trends to debunk old myths and help us all main­tain our brains in top shape. A must-read for every­one with a brain – an instant clas­sic.”
—Glo­ria Cavanaugh, for­mer Pres­i­dent & CEO of the Amer­i­can Soci­ety on Aging and found­ing Board mem­ber of the National Alliance for Caregiving

“The Sharp­Brains Guide to Brain Fit­ness offers a valu­able and stim­u­lat­ing blue­print for any­one who wants to grow older sus­tain­ably — that is, with sound mind and good humor. Fer­nan­dez and Gold­berg are the pio­neers we’ve been wait­ing for to help us do exactly that. Buy­ing this book is the ulti­mate no-brainer.“
—Joel Makower, Exec­u­tive Edi­tor, GreenBiz.com, and author, Strate­gies for the Green Economy

“A mas­ter­ful guide to the brain train­ing rev­o­lu­tion. Promises to stim­u­late a much needed con­ver­sa­tion that will nudge soci­ety to build a new brain fit­ness cul­ture on solid, research-based, foun­da­tions.“
—P. Murali Doraiswamy MD, Pro­fes­sor of Psy­chi­a­try, Duke Uni­ver­sity and Co-author of The Alzheimer’s Action Plan

“Our cur­ricu­lum and research cir­cle will begin sum­mer work by read­ing The Sharp­Brains Guide to Brain Fit­ness, a much-needed new resource to help us bet­ter under­stand our brains and minds and how to nour­ish them through life.“
—Susan E. Hoff­man, Direc­tor, Osher Life­long Learn­ing Insti­tute at UC Berkeley

“All of us research­ing healthy brain func­tion owe Sharp­Brains a debt of grat­i­tude for pro­mot­ing a science-based approach to brain health edu­ca­tion and offer­ing an unbi­ased view of the land­scape. Now, with The Sharp­Brains Guide to Brain Fit­ness, Alvaro Fer­nan­dez and Dr. Elkhonon Gold­berg serve up plen­ti­ful food for thought to sat­isfy the grow­ing num­ber of adults who are hun­gry for a healthy mind.“
—Joshua R. Stein­er­man, M.D., Assis­tant Pro­fes­sor of Neu­rol­ogy and Direc­tor of the Neu­rode­gen­er­a­tive Dis­ease Clin­i­cal Tri­als Pro­gram at Albert Ein­stein Col­lege of Med­i­cine, Mon­te­fiore Med­ical Center

“I am a neu­ro­sur­geon and have a great inter­est in the rapidly advanc­ing field of neu­ro­science, espe­cially the areas of neu­ro­ge­n­e­sis and neu­ro­plas­tic­ity. New devel­op­ments hap­pen so fast that it is dif­fi­cult to keep up. This book by Alvaro Fer­nan­dez and Elkhonon Gold­berg offers a spec­tac­u­lar intro­duc­tion to the field, valu­able both to the pub­lic at large and health­care pro­fes­sion­als.“
—Guy Otis Daniel­son III, MD, Pres­i­dent of the Neu­ro­Care Net­work Tyler, Texas

“Finally, a book that makes sense out of the con­fus­ing brain fit­ness move­ment! I believe brain fit­ness could very well be the next big thing. Baby boomers like me are get­ting older and we want to stay men­tally sharp, main­tain if not strengthen our cog­ni­tive skills, and above all avoid men­tal decline and Alzheimer’s dis­ease. Unfor­tu­nately, there’s been many con­flict­ing claims and con­fus­ing prod­ucts that has made it dif­fi­cult for me and thou­sands of oth­ers peo­ple to decide just what we should do. Sharp­Brains’ guide is an hon­est, clearly writ­ten exam­i­na­tion of brain fit­ness con­cepts, the under­ly­ing sci­ence, and the best prod­ucts and ser­vices out there. It’s a first-class, pio­neer­ing resource that sum­ma­rizes all I need to know about how to stay sharp for many more years.“
—David Bun­nell, founder of PC, PC World, Mac­world and BioWorld

Con­tinue read­ing about (and order!) The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, to Keep Your Brain Sharp

This is a press release that went through the wire ear­lier today. If you are inter­ested, in attend­ing the con­fer­ence, you can learn more and reg­is­ter Here

Note that below you can find 5 out of the 12 ses­sions — we will announce the full track tomor­row. To get a 15% off reg­is­tra­tion fees, you can use dis­count code: sharp09, when you register.

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The Games for Health Project, orga­niz­ers of the 5th Annual Games for Health Con­fer­ence, today announced its first Cog­ni­tive Health Track pow­ered by Sharp­Brains, a lead­ing mar­ket research com­pany focused on the brain fit­ness and the cog­ni­tive health market.

The Cog­ni­tive Health track builds upon pre­vi­ous year’s sam­pling of ses­sions look­ing at cog­ni­tive health and fit­ness, expand­ing to a full two-day track at The Games for Health Con­fer­ence, June 11–12, Boston, MA. The Con­fer­ence fea­tures the largest gath­er­ing of orga­ni­za­tions inter­ested in the inter­sec­tion between videogames, health and healthcare.

“There is already a very active cog­ni­tive health videogames indus­try and field of research,” said Ben Sawyer, co-founder of the Games for Health Con­fer­ence. “We part­nered with Sharp­Brains to bring their exper­tise in this field our con­fer­ence plan­ning. Together we have for the first time cre­ated a pow­er­ful set of ses­sions and a much needed con­ver­sa­tion with researchers, thought-leaders and indus­try pio­neers who will attend the event in June.”

The track fea­tures a dozen ses­sions cov­er­ing research find­ings and part­ner­ships, imple­men­ta­tion in insur­ance, con­sumer and clin­i­cal set­tings, and spe­cial ses­sions look­ing at inno­v­a­tive areas such as dri­ver safety, healthy aging, atten­tion deficits, stroke/traumatic brain injury, schiz­o­phre­nia and mul­ti­ple sclerosis.

“The con­ver­gence of inter­ac­tive media such as videogames with cog­ni­tive sci­ence opens the door to inno­v­a­tive and scal­able approaches to Read the rest of this entry »

Despite tele­vi­sion, cell phones, and Web “twit­ter,” tra­di­tional read­ing is still an impor­tant skill. Whether it is school text­books, tech man­u­als at work, or reg­u­lar books, peo­ple still read, though not as much as they used to. One rea­son that many peo­ple don’t read much is that they don’t read well. For them, it is slow, hard work and they don’t remem­ber as much as they should. Stu­dents, for example,may have to read some­thing sev­eral times before they under­stand and remem­ber what they read.

Why? You would think that schools teach kids how to read well. Schools do try. I work with middle-school teach­ers (see http://peer.tamu.edu) and they tell me that many stu­dents are 2–3 years behind grade level in read­ing pro­fi­ciency. No doubt, tele­vi­sion, cell phones, and the Web are major con­trib­u­tors to this prob­lem, which will appar­ently get worse if we don’t empha­size and improve read­ing instruction.

Some of the blame can be placed on the fads in read­ing teach­ing, such as phon­ics and “whole lan­guage,” which some­times are pro­moted by zealots who don’t respect the need for both approaches. Much of the blame for poor read­ing skills can be laid at the feet of par­ents who set poor exam­ples and, of course, on the young­sters who are too lazy to learn how to read well.

For all those who missed out on good read­ing skills, it is not too late. I sum­ma­rize below what I think it takes to read with good speed and comprehension.

1. Read with a pur­pose.
2. Skim first.
3. Get the read­ing mechan­ics right.
4. Be judi­cious in high­light­ing and note tak­ing.
5. Think in pic­tures.
6. Rehearse as you go along.
7. Stay within your atten­tion span and work to increase that span.
8. Rehearse again soon.

1) Know Your Purpose

Every­one should have a pur­pose for their read­ing and think about how that pur­pose is being ful­filled dur­ing the actual read­ing. The advan­tage for remem­ber­ing is that check­ing con­tin­u­ously for how the pur­pose is being ful­filled helps the reader to stay on task, to focus on the more rel­e­vant parts of the text, and to rehearse con­tin­u­ously as one reads. This also saves time and effort because rel­e­vant items are most attended.

Iden­ti­fy­ing the pur­pose should be easy if you freely choose what to read. Just ask your­self, “Why am I read­ing this?” If it is to be enter­tained or pass the time, then there is not much prob­lem. But myr­iad other rea­sons could apply, such as:

o to under­stand a cer­tain group of peo­ple, such as Mus­lims, Jews, Hin­dus, etc.
o to crys­tal­lize your polit­i­cal posi­tion, such as why a given gov­ern­ment pol­icy should be opposed.
o to develop an informed plan or pro­posal.
o to sat­isfy a require­ment of an aca­d­e­mic course or other assigned reading.

Many of us have read­ings assigned to us, as in a school envi­ron­ment. Or the boss may hand us a man­ual and say Read the rest of this entry »

Wel­come to the 70th edi­tion of Encephalon, the blog car­ni­val that offers some of the best neu­ro­science and psy­chol­ogy blog posts every other week.

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Mys­ter­ies of Brain and Mind

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On Neu­rons, Jour­neys, and Chem­i­cal Friends

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On Brain Functions

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Fron­tiers in Perception

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Next edi­tion will be hosted by Neu­roan­thro­pol­ogy on Mon­day, May 25th. If you can’t wait until to read more, you may be inter­ested in the new in-depth fea­ture, Cog­ni­tive Monthly, offered by Cog­ni­tive Daily blog for $2/ month. This month’s issue, “The Illu­sion of The­ater,” dis­cusses the “remark­able sci­ence behind what the­atri­cal pro­fes­sion­als seem, to laypeo­ple, to do intu­itively: cre­ate an envi­ron­ment that encour­ages us to believe that what we see on stage is a true rep­re­sen­ta­tion of reality.”