Have you ever won­dered how we can main­tain Sharp­Brains web­site, blog and newslet­ter with­out sell­ing any prod­uct and with only lim­ited adver­tis­ing? Peo­ple often ask us that ques­tion, espe­cially once we explain that we don’t sell prod­ucts (sell­ing prod­ucts would present a con­flict of inter­est given our mis­sion to “pro­vide indi­vid­u­als, com­pa­nies and insti­tu­tions with high-quality, research-based, infor­ma­tion and guid­ance to nav­i­gate the grow­ing cog­ni­tive and brain fit­ness market”.)

The answer is, we offer pro­pri­etary mar­ket research and advi­sory ser­vices to orga­ni­za­tions such as these. They want to fully under­stand emerg­ing Brain Fit­ness and Cog­ni­tive Health trends, oppor­tu­ni­ties and chal­lenges, in order to make better-informed deci­sions. Examples:

- lead­ing health­care providers eval­u­at­ing cog­ni­tive assess­ment and train­ing options.
– uni­ver­si­ties and research cen­ters try­ing to bridge brain research and prac­tice.
– devel­op­ers of tech­nolo­gies that help assess and/ or train cog­ni­tive func­tions who want a bet­ter view of mar­ket size, trends and the com­pet­i­tive land­scape.
– con­sult­ing and train­ing com­pa­nies inter­ested in under­stand­ing mar­ket trends to scope their own poten­tial offer­ings.
– ven­ture cap­i­tal firms look­ing for invest­ment ideas and due dili­gence on existing/ poten­tial deals.

We chose to focus our efforts on pro­vid­ing qual­ity mar­ket research and advi­sory ser­vices given the grow­ing con­fu­sion in the mar­ket­place and the need for an inde­pen­dent and qual­i­fied source of infor­ma­tion, mar­ket data and best prac­tices. The brain fit­ness soft­ware field (defined as soft­ware appli­ca­tions that help assess or train cog­ni­tive func­tions) is pro­jected to exceed $2B by 2015, fueled by an increas­ing amount of applied research on neu­ro­plas­tic­ity and cog­ni­tion; a rapidly evolv­ing mar­ket­place of prod­ucts mak­ing cog­ni­tive claims; and grow­ing con­sumer and insti­tu­tional demand. Large and small orga­ni­za­tions are already tak­ing the first steps to lever­age those technologies.

We are now launch­ing a new Pre­mium Research Spon­sors pro­gram to part­ner with pio­neer­ing orga­ni­za­tions who want to col­lab­o­rate with us to shape the future of the brain fit­ness and cog­ni­tive health field, by spon­sor­ing and access­ing the most up-to-date infor­ma­tion on the sci­ence and best prac­tices to assess and improve cog­ni­tive func­tion­ing across the lifespan.

Pre­mium Research Spon­sors will gain access to ongo­ing, exclu­sive and action­able mar­ket intelligence:

1) Organization-wide license to our flag­ship pub­li­ca­tion, Sharp­Brains’ 2008 The State of the Brain Fit­ness Soft­ware Mar­ket report (more infor­ma­tion Here), pro­vid­ing an overview of the land­scape, trends, oppor­tu­ni­ties and risks. We will give you access to a soft­copy (PDF) you can share inter­nally in your orga­ni­za­tion, and two hardcopies.

2) Organization-wide license to Sharp­Brains’ Spe­cial Reports (most of them avail­able exclu­sively for Pre­mium Research Spon­sors):
– August: Exec­u­tive Pre­sen­ta­tion: The State of the Brain Fit­ness Soft­ware Mar­ket 2008.
- Sep­tem­ber: Brain Fit­ness Cen­ters in Seniors Hous­ing — A Field in the Mak­ing (more infor­ma­tion Here)
- Octo­ber: Mar­ket Update: April-September 2008 (excerpt Here).
- Novem­ber: Emerg­ing Appli­ca­tions of Com­put­er­ized Cog­ni­tive Assess­ments.
- Decem­ber: Nin­tendo Brain Age/ Train­ing Case Study — Rein­vent­ing the Casual Gam­ing Market.

3) Pro­vide input into the Edi­to­r­ial Process to select top­ics for future Spe­cial Reports.

4) Included: one-hour con­sul­ta­tion to dis­cuss any mat­ter of inter­est to you and your team.

Fees: $2,500 for full 2008 pack­age. We offer dis­counts to non-profit and research institutions.

Mem­ber­ship process: You can become a Pre­mium Research Spon­sor here. Once we have your order, we will con­tact you to sched­ule your one-hour con­sul­ta­tion and send you the research doc­u­ments that are avail­able now.

If you have any ques­tions about the pro­gram, please con­tact us using this Con­tact Us Form, indi­cat­ing your Ques­tion, Name, Com­pany and Title, and Con­tact Infor­ma­tion. We can email you a nice PDF brochure, in case you want to share the infor­ma­tion with other peo­ple in your organization.

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