What a beau­ti­ful dis­play of creativity:

Phys­i­cal Fit­ness ‘God­fa­ther’ Jack LaLanne Turns to Brain Fit­ness, Becom­ing Ambas­sador for Dakim’s [m] Power System

- Dakim, Inc., announced today that 93-year-young Jack LaLanne, the world’s most iconic fig­ure in health and fit­ness, has signed on as a “brain fit­ness moti­va­tional coach” on behalf of the company’s [m]Power Cog­ni­tive Fit­ness Sys­tem, join­ing the company’s efforts to help seniors fight against dementia.

- “I’ve spent my life preach­ing the impor­tance of phys­i­cal fit­ness with the under­stand­ing that your brain doesn’t die of old age, it dies of inac­tiv­ity,” LaLanne said.

- Widely known as the god­fa­ther of phys­i­cal fit­ness, LaLanne has been a fit­ness inno­va­tor for more than 75 years and is rec­og­nized as the inven­tor of mod­ern phys­i­cal fit­ness and weight train­ing. He designed many of the exer­cise machines that are now fit­ness indus­try stan­dards, and he intro­duced sev­eral gen­er­a­tions of peo­ple world­wide to the ben­e­fits of fre­quent exer­cise and improved nutri­tion from 1951 to 1985 on “The Jack LaLanne Show,” the longest-running tele­vi­sion pro­gram devoted to exercise.

 

We men­tioned close to a year ago a very fun inter­view with Jack and Elaine LaLanne by Dave Bun­nell: read it at Meet Fit­ness Leg­ends Jack and Elaine LaLanne | ELDR.com. See some quotes:

- In 1936, Jack opened America’s first health club in Oak­land, Cal­i­for­nia, called the “Jack LaLanne Phys­i­cal Cul­ture Studio.”

- Through tele­vi­sion shows, pub­lic appear­ances, and books—and by sell­ing health-related products—they have been the most vocal and effec­tive evan­ge­lists for pre­ven­tive health the world has ever known.

- “Elaine works out,” Jack replies, “but I work out eight days a week. I spend an hour and a half in the gym, and then a half hour in the pool, and I change my rou­tine every 30 days completely.”

- “You’ve got to go at it hard and work on dif­fer­ent mus­cles,” he con­tin­ues. “You know how you stay young, don’t you? You work your butt off. Any­thing you do in life that’s worth­while, there’s a price to pay.”

Jack recently cel­e­brated his 92nd birthday…and yet he could say “I change my rou­tine every 30 days completely.” Inspiring attitude.

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