A cou­ple of great blog car­ni­val editions (col­lec­tions of blog posts around spe­cific topics):

- Encephalon: neu­ro­science and psychology.

- Grand Rounds: health and medicine. 

And a good Radar Roundup of brain-related news. Note: our esti­mate for the whole mar­ket in 2007 is $225m, not $110m; and the Con­sumer Seg­ment (mostly Nin­tendo Brain Age/ Acad­emy, but not all) accounts for $80m.

 

Posit Sci­ence Cor­po­ra­tion announced today, at the annual Inter­na­tional Long Term Care Insur­ance Conference, the launch of a new pro­gram called  InSight™ for visual pro­cess­ing training.

We have not yet had the chance to ana­lyze the pro­gram, but sev­eral per­ti­nent open ques­tions posed by Alvaro last month to Posit Sci­ence rep­re­sen­ta­tives (see Posit Sci­ence Brain Fit­ness Pro­gram 2.0: Open Ques­tions) haven’t yet been addressed. Specifically:

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Here you are have the bi-monthly Digest of our 10 most Pop­u­lar blog posts. (Also, remem­ber that you can sub­scribe to receive our blog RSS feed, or to our newslet­ter at the top of this page if you want to receive this digest by email).

After many months of work we have just released our inau­gural report The State of the Brain Fit­ness Soft­ware Mar­ket 2008 for cor­po­rate exec­u­tives, health care pro­fes­sion­als, and investors. This report defines the emerg­ing brain fit­ness soft­ware mar­ket and ana­lyzes the size and trends of its four cus­tomer seg­ments. For top 10 high­lights and to pur­chase the report at a 10% dis­count (before March 20th) click here: Report: The State of the Brain Fit­ness Soft­ware Mar­ket 2008

Brain Fit­ness News and Events

NEWS FEATURE-Brain fit­ness seen as hot indus­try of the future (Reuters 03/12): The most com­pre­hen­sive arti­cle we have seen so far cov­er­ing this emerg­ing field, based on our mar­ket report and with orig­i­nal report­ing. Highly rec­om­mended read.

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A few very inter­est­ing New York Times arti­cles over the last cou­ple of days, plus a great oppor­tu­nity for clin­i­cians and researchers in Latin America.

- Well: When a Brain Sci­en­tist Suf­fers a Stroke

“Dr. Tay­lor recounts the details of her stroke and the amaz­ing insights she gained from it in a riv­et­ing 18-minute video of her speech at the Tech­nol­ogy, Enter­tain­ment, Design Con­fer­ence in Mon­terey, Calif., last month.”

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We read today how Panel Urges Schools to Empha­size Core Math Skills (Wash­ing­ton Post). Now, there is a more fun­da­men­tal ques­tion to con­sider: what should the schools of the XXI cen­tury look like and do?.

To cre­ate a much needed dia­logue, I asked one the most thought­ful edu­ca­tion blog­gers around to share her (I guess it’s “her”) impres­sions with us. Enjoy!
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What do we want our schools to do, and for whom? 

–By edu­won­kette

“Schools,” Stan­ford his­to­rian David Laba­ree wrote, “occupy an awk­ward posi­tion at the inter­sec­tion between what we hope soci­ety will become and what we think it really is.” What do we want our schools to do, and for whom?

Schools, like most orga­ni­za­tions, have many goals. These goals often com­pete with and dis­place each other. Rely­ing heav­ily on the work of David Laba­ree, I will dis­cuss three cen­tral goals of Amer­i­can schools – social effi­ciency, demo­c­ra­tic equal­ity, and social mobil­ity. Through­out the his­tory of Amer­i­can edu­ca­tion, these goals have been run­ning against each other in a metaphor­i­cal horser­ace. While they are not mutu­ally exclu­sive, the three goals intro­duce very dif­fer­ent met­rics of edu­ca­tional suc­cess. More often than not, they sit uncom­fort­ably with each other.

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Quick links to excel­lent resources:

1) FEATURE-Brain fit­ness seen as hot indus­try of the future (Reuters)

2) Learn­ing & the Brain Con­fer­ence for Edu­ca­tors and Clin­i­cians. April 26–29, 2008. Cam­bridge, MA

3) Brain Health Across the Lifes­pan Sem­i­nar for Health & Aging Pro­fes­sion­als. May 15th, 2008. San Fran­cisco, CA

For more info, Read the rest of this entry »

After many months of work (and we hope many new neu­rons and stronger synapses in our brains), we have just released our inau­gural report on the emerg­ing Brain Fit­ness Soft­ware Mar­ket, the first to define the brain fit­ness and train­ing soft­ware mar­ket and ana­lyze the size and trends of its four cus­tomer seg­ments. We esti­mate the size of the US brain fit­ness soft­ware mar­ket at $225M in2007, up from $100m in 2005 (50% CAGR). The two seg­ments that fueled the mar­ket growth: con­sumers (grew from $5m to $80m, 300% CAGR) and health­care & insur­ance providers (grew from $36m to $65m, 35% CAGR).

High­lights from The State of the Brain Fit­ness Soft­ware Mar­ket 2008 report include:

1) 2007 was a sem­i­nal year for the US Brain Fit­ness soft­ware mar­ket, which reached $225 mil­lion in rev­enues – up from an esti­mated $100 mil­lion in 2005.

2) Over 20 com­pa­nies are offer­ing tools to assess and train cog­ni­tive skills to four cus­tomer seg­ments: con­sumers; health­care and insur­ance providers; K12 school sys­tems; and For­tune 1000 com­pa­nies, the mil­i­tary, and sports teams.

3) The Nin­tendo Brain Age/ Brain Train­ing phe­nom­e­non has dri­ven much of the growth. The con­sumer seg­ment grew from a few mil­lion in 2005 to an esti­mated $80 mil­lion in 2007.

4) There is major con­fu­sion in the mar­ket, so edu­ca­tion will be key. Users and buy­ers need help to nav­i­gate the maze of prod­ucts and claims.

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Dr. Adrian Preda, our newest Expert Con­trib­u­tor, writes today the first in a series of thought-provoking arti­cles, chal­leng­ing us to think about phys­i­cal exer­cise as the best and most unap­pre­ci­ated form of “brain exer­cise”. A superb article.

And one thing is clear, he points out: “the brain really likes it when it’s asked to be “active”. Pas­sive audi­ences, which are spoon fed infor­ma­tion, score less well when tested on reten­tion and under­stand­ing of the pre­sented mate­r­ial than audi­ences that were kept engaged through the process.”

So, will you write a com­ment below and con­tribute to an engag­ing con­ver­sa­tion? Thoughts? reac­tions? ques­tions?
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Don’t ignore plain old com­mon sense.

Brain Lessons Part 1

– By Adrian Preda, M.D.

Let me start with a list of com­mon biases: expen­sive is bet­ter than cheap, free is of dubi­ous value (why would then be free?), rare is likely to be valu­able, and while new is bet­ter than old, ancient is always best. Which explains a com­mon sce­nario that is reen­acted about twice a week in my office. It starts like this: a patient shows me a fancy look­ing bot­tle of the brain sup­ple­ment of the week: ancient roots with obscure names mixed together in another novel com­bi­na­tion which you can exclu­sively find in that one and only store (rar­ity oblige!). And not to for­get: it ain’t cheap either! Of course, there it is, the per­fect the recipe for suc­cess: ancient yet new, rare and expen­sive. It got to be good! But is it, really?

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If you are inter­ested in edu­ca­tion reform, social entre­pre­neur­ship and ven­ture phil­antropy, grab a nice cap of tea or cof­fee and enjoy today’s spec­tac­u­lar edi­tion of the New York Times Mag­a­zine.

Must read: insight­ful expert dis­cus­sion on How Many Bil­lion­aires Does It Take to Fix a School System?

Also: excel­lent pieces titled Self-Made Phil­an­thropists, on how ProP­ub­lica was con­veived and launched, and For Good, Mea­sure, on the impor­tance and challenges of mea­sur­ing the return on social investments.

Bonus: the newspaper’s Week in Review sec­tion brings a throught-provoking arti­cle on Brain Enhance­ment Is Wrong, Right?, on the use of drugs for boost­ing brain per­for­mance. Am happy to report that no one in the Edu­ca­tion arti­cles sug­gested giv­ing these drugs to mil­lions of kids…