The most popular question we got when we announced that PBS had a great special on Brain Fitness Program and Neuroplasticity in December was, when will the DVD be available?

Well, finally here it comes. You can click on the image or the title to go over to PBS shop to learn more and buy it.

The Brain Fitness Program DVD ($24.95, shipped by 02/01/08). "This program presents a workout to help viewers get their brains in better shape. The Brain Fitness Program is based on neuro-plasticity, the ability of the brain to change and adapt — even rewire itself. In the past two years, a team of scientists has developed computer-based stimulus sets that drive beneficial chemical, physical and functional changes in the brain. Dr. Michael Merzenich of the University of California San Francisco and his colleagues around the world have been leading this effort; he brings the research findings, along with a scientifically based set of brain exercises, to PBS viewers in this innovative and life-altering program. Peter Coyote narrates. "

To purchase: click Here.

You can watch a 3-minute trailer: click here.

Related blog posts

- Brain Fitness Newsletter: December Edition: a collection of articles and links including news, resources, brain teasers, and more.

- Neuroplasticity 101 and Brain Fitness Glossary: an overview of the emerging science and some key concepts to understand it.

- Brain Training Games and "Games": a 10-Question Checklist on how to evaluate programs that make brain-related claims.

- Cognitive Neuroscience and Psychology Interview Series: in-depth interviews with scientists and experts in cognitive training and brain fitness.

- Books on neuroplasticity and memory training: reviews of Train Your Brain, Change Your Mind, by Sharon Begley, and The Brain That Changes Itself, by Norman Doidge. Both books are fascinating and powerful; each would have merited appearing in the 2007 New York Times List of 100 Notable Books.

Special Offer: For a limited time, you can receive a complimentary copy of our Brain Fitness 101 e-Guide: Answers to your Top 25 Questions, written by Dr. Elkhonon Goldberg and Alvaro Fernandez, by subscribing to our monthly newsletter. You can subscribe Here.

22 Responses to “The Brain Fitness Program DVD (Michael Merzenich)”
  1. Maryon 13 Jan 2008 at 7:11

    Hello, I want to buy the DVD of the actual Brain Fitness Program that aired, NOT a DVD of exercises. Is that DVD the show itself or just exercises?

  2. Alvaroon 14 Jan 2008 at 1:22

    Hello Mary, yes, that's what we are talking about. You can buy the PBS program that aired: Simply click on the DVD image above and you will be sent to the PBS online store page where you can buy it. Enjoy!

  3. Beky Townsendon 26 Jan 2008 at 3:07

    I am interested in buying a DVD of exercises. Where can I get that?

  4. Alvaroon 26 Jan 2008 at 3:15

    Hello Beky,

    There are 2 different things: a) a DVD that contains the TV program that aired in PBS, b) CD-Roms that contain the exercises mentioned in that TV program, or other ones. To our knowledge, there is no science-based "DVD of exercises".

    Are you looking for computer-based exercises for use in your PC?

  5. Beatriceon 31 Jan 2008 at 3:05

    Is the Brain Fitness HOme Primer going to be available to the general public as well, without having to make a donation to a PBS station? I don't mind making a donation, but I'm already a member, and have limited funds. $55 for a 20 page booklet (how big?? 4×6? 8×10?) sounds like a lot. For now I can't afford the $365 either.

  6. Alvaroon 31 Jan 2008 at 8:44

    Hello Beatrice,

    If what you want is information, let me suggest you subscribe to our monthly newsletter and you will get 2 complimentary digital documents with over 80 pages of great content...

  7. michaelon 01 Feb 2008 at 6:29

    really keen to find out ways to improve my brain fitness, i am looking for small things i can do during the day while walking to classes or playing golf?
    thanks the website is really good

  8. Beatriceon 01 Feb 2008 at 1:08

    Alvaro, from what I can tell, the Home Primer allows you to do a test on yourself to get some sort of a rating. I'm looking more for the test than information (although I want that, too!)I am a subscriber to the newsletter already, and have had a lot of fun with the brain teasers.

  9. Jonon 01 Feb 2008 at 4:08

    never trust a company that sells products to give you a good test...more likely than not, you will end up needing the product they want to sell you! better ask your doctor, what test he recommends.

    actually, sharpbrains should offer a test, i love the site.

  10. Brian Roseon 01 Feb 2008 at 8:38

    Why should we pay $25 for a repeat of a PBS program. That seems like a very large amount of money for a simple copy. How about $10? The program will probably be aired again in the near future because it was so popular.

  11. Alvaroon 04 Feb 2008 at 8:33

    Michael: great question. While playing golf, probably the best is to practice stress management techniques, breathing and visualizations, so that you don't only exercise your brain but also perhaps improve your game! Try out the tecnique quoted in the second article here (once you have a little practice, you can do it with eyes open)
    http://www.sharpbrains.com/blog/2008/02/04/stress-management-as-key-factor-for-cognitive-fitness-and-more-news/

    While classing to classes, you can do the same to ensure a great start of the day, or try some mental games like these
    http://www.sharpbrains.com/blog/2008/01/12/brain-exercises-for-the-weekend/

    Beatrice, thanks for the clarification. Great to hear you are enjoying our newsletter and teasers! I have to agree with Jon: you will be better off trusting the test put forward by an independent source, not someone who wants to sell a product. Your doctor/ health provider can probably point you to some good resources. We will write a post nest week about several ratings available for free online, so stay tuned.

    Jon, thank you for your support!

    Brian: we certainly don't control PBS pricing decisions... we hope you enjoy watching it.

  12. Arleneon 04 Feb 2008 at 5:48

    I want to get computer-based exercises for a brain fitness program. What is your professional opinion about the Brain Fitness Gym?
    And what about Mindfit - which is considerably less expensive.(I notice some of their demo exercises are in your Brain Teasers section.) Are there other options that are computer based you recommend? Thanks!

  13. Alvaroon 04 Feb 2008 at 7:25

    Hello Arlene, the Posit Science program is very narrow: it is design to train auditory processing. If you need that, it's the best.

    MindFit may be a better starter point for wider training. Other options include lumosity.com and happyneuron.com, both online, and more inexpensive.

    They are all different tools: it depends on what you want. For guidance, you can check our 10-Question Evaluation Checklist
    http://www.sharpbrains.com/wordpress/wp-content/uploads/2007/05/sharpbrains_checklist.pdf

    and you can check this article in the Wall Street Journal
    http://www.sharpbrains.com/blog/2007/02/03/mindfit-and-posit-science-in-the-wall-street-journals-putting-brain-exercises-to-the-test/

  14. Ericon 05 Feb 2008 at 9:51

    Hi Arlene,
    I am Vice President of Marketing for for Posit Science. A couple of points about our exercises:
    1. Our first product focuses on the auditory systems of the brain because so much of what we need to remember and process in life is auditory. Our auditory product improves speed of processing and accuracy of the auditory system. Tens of thousands of people have used this product and report remembering better, finding words more easily, following conversation more quickly and other benefits.
    2. Newsweek’s Sharon Begley does a great job describing why the focus on auditory memory is so important in the article below. As you’ll read, our Brain Fitness Program is the only program on the market that improves your memory - not just the trained tasks. The the improvements “generalize” to broad measures of cognition. http://blog.newsweek.com/blogs/labnotes/archive/2007/11/17/brain-training-how-it-works.aspx
    3. The Posit Science program is the only one to have been shown effective in published, peer-reviewed studies. This is the scientific “gold standard” and the only way you can be certain a product actually works to improve cognitive function. No other product has undergone this rigorous clinical scrutiny, including others referenced above.

    Best Regards,
    Eric Mann

  15. Alvaroon 05 Feb 2008 at 10:43

    Hello Eric, thanks for stopping by. We recommend users check our 10-Question Evaluation Checklist, because there is no research enough today to "prescribe" any specific intervention for everyone. Each user must decide what may be the best tool for him or her.

    There are many important cognitive skills to take care of, so a very narrow intervention is not necessarily what every single person would benefit from, justifying time commitment and expense.

    Let me ask you

    1- how you you know what benefits Arlene has in mind? if she is looking to reduce likelihood of potentially developing Alzheimer's symptoms, for example, physical exercise or a variety of socially and mentally stimulating activities have more research support than any specific computer-based program

    2- how many studies have been published as of today in peer-reviewed journals supporting the validity of your program

    3- what is the median age for people in published studies? what may be relevant for people in their 70s may not be the top priority for people in their 40s or 50

    4- What is the use protocol in published studies? hours of training per week?

    5- Does published research show far transfer into non-trained domains such as visual memory and executive functions?

    6- can you provide an overview of all major cognitive skills and where auditory processing fits in

    7- Have you seen the published research backing other programs such as Cogmed, SpaceFortress, cognitive therapy, biofeedback? I find it surprising that (despite the apparent great quality of the IMPACT study, not published yet), you can make claims like the ones you make in your comment.

    Looking forward your response.

  16. Laura Fayon 06 Feb 2008 at 1:27

    Hello Arlene,
    I am Chief Operating Officer with Happy Neuron, a provider of various Brain Fitness programs (mentioned above)

    Alvaro makes a good point about choosing the program that is right for YOU. Sharpbrain’s 10-Question Evaluation Checklist is a great way to evaluate the most suitable brain fitness program. To assist with that evaluation, Happy Neuron has outlined how our program stacks up against the checklist. You can read it here…
    http://www.happy-neuron.com/docs/checklist_sb.php

    Good luck with your research.

    Laura

  17. Talyaon 15 Feb 2008 at 11:28

    Hi,
    Is there any way to find a transcript of the Brain Fitness Program DVD that aired on PBS?
    Thanks!

  18. Alvaroon 15 Feb 2008 at 11:38

    Hello Talya: I don't know; you better contact PBS directly.

    Please let us know what you find out.

  19. Roy Israelyon 24 Feb 2008 at 3:37

    Hello Arlene,
    I'm a psychologist at CogniFit, a leader in developing brain fitness software.
    I have to agree with Alvaro's answer: When trying to find a cognitive training program, the most important thing is to make sure it fits YOU. Since most computerized training programs last for several months, it's important that you will choose the program that will keep your motivation high, as well as will improve your cognition. Although different programs offer different things to the users, if a wide cognitive training is what you are looking for, MindFit could be the solution for you, since it trains 14 major cognitive abilities that are crucial for a day to day functioning. In addition, it is worth mentioning that MindFit offers an assessment phase before the beginning of the actual training, which makes it possible to create a self- suited training program that matches the specific cognitive needs for each user. You can find some more information on our website: www.e-mindfitness.com .
    Keep in mind that mental training is not enough. In order to maintain a healthy brain you'll also need to engage in physical activity, proper nutrition and stress management. You can find a good summary in the following link:
    http://www.sharpbrains.com/blog/2007/04/11/easy-steps-to-improve-your-brain-health-now/

  20. Thomas (Doubting)on 12 Mar 2008 at 1:20

    "The Posit Science program is the only one to have been shown effective in published, peer-reviewed studies. This is the scientific “gold standard” and the only way you can be certain a product actually works to improve cognitive function. No other product has undergone this rigorous clinical scrutiny, including others referenced above."

    >>This is far from the truth. Being published in a peer-reviewed journal does not equal being "effective."

    No single study could legitimize the claim for being "effective."

    List the references for the studies and let us review the empirical evidnce for ourselves. Please include the double-blind attention control randomized study with 6 month follow up. Thanks.

  21. Mike Loganon 03 Jun 2008 at 4:23

    While I can appreciate the need for research, and use it as a guide, I like to try out tools like this to see what happens. Then look to the research to see if there is any intuitive "aha!" My experience will guide me as much as the research. I read somewhere once that statistics are tools used to try and make sense of incomplete data. Or course, I am not marketing to the universe here. Mike Logan

  22. Alvaroon 03 Jun 2008 at 8:50

    Mike, beautiful point.

    Scientific studies are very valuable to see what works, what may work, and what does NOT work.... thereby informing public policy, consumers and professionals.

    Now, lab results needs not replace the judgement of healthy individuals making their own decisions with their own money.

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