Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

Book
Market Report
Summit
Council

Jul 25, 2007

Beating forgetfulness and boosting the brain

By:

Very good arti­cle in Mar­ket­Watch titled Beat­ing for­get­ful­ness and boost­ing the brain. Prob­a­bly the best we have seen so far pro­vid­ing an over­all indus­try per­spec­tive on a nascent field. I rec­om­mend read­ing the whole arti­cle, but here you have some teasers:

  • “As boomers age, the drive to cor­rect such dis­com­fort has impli­ca­tions for health and well­ness, employ­ment and cor­po­rate train­ing — even sports. It’s giv­ing rise to a bur­geon­ing busi­ness of brain-boosting prod­ucts and ser­vices, as well as explo­ration into “cog­ni­tive enhanc­ing” pre­scrip­tion drugs.”
  • “The mar­ket for brain-fitness soft­ware tar­get­ing U.S. adults is esti­mated to be $80 mil­lion to $100 mil­lion this year, up from $60 mil­lion last year and $2 mil­lion in 2005, accord­ing to Sharp­Brains, a San Francisco-based por­tal that helps indi­vid­u­als and com­pa­nies nav­i­gate brain-training infor­ma­tion, prod­ucts and services.”
  • “It’s also easy to con­fuse age-related mem­ory prob­lems with the effects of undi­ag­nosed depres­sion or anx­i­ety, which are reversible, said Dr. Gene Cohen, direc­tor of the Cen­ter on Aging, Health & Human­i­ties at George Wash­ing­ton Uni­ver­sity Med­ical Center”
  • “The busi­ness of brain train­ing started tak­ing off after Nin­tendo intro­duced its Brain Age to the U.S. mar­ket last year, said Alvaro Fer­nan­dez, chief exec­u­tive and co-founder of SharpBrains.”
  • “Brain fit­ness, in our view, is a lot broader than just healthy aging,” Fer­nan­dez said. The same con­cepts can be used to help kids with atten­tion deficit dis­or­ders or peo­ple who want to improve their periph­eral vision for the bas­ket­ball court, he said. It also can help pro­fes­sion­als man­age stress.
  • “Most peo­ple don’t under­stand the rela­tion­ship between stress and short-term mem­ory,” he said, not­ing that the part of the brain that deals with anger and stress can over­whelm the part respon­si­ble for rea­son­ing and decision-making. “For some peo­ple that’s the bottleneck.”
  • The good news is it’s never too late, Cohen said. “‘Use it or lose it’ has no end point in the life cycle.”

You can read the full arti­cle on VITAL SIGNS Beat­ing for­get­ful­ness and boost­ing the brain.

If you want a sci­en­tific per­spec­tive on what the arti­cle dis­cusses, you’ll enjoy our recent interviews

 

Be Socia­ble, Share!
Print This Article Print This Article Email This Post Email This Post

Categories: Health & Wellness, Peak Performance, Professional Development, Technology

Tags: , , , , , , , , , , , , ,

One Response

  1. Carnival of Entrepreneurs #32: July 30, 2007 says:
    August 2, 2007 at 6:38

    […] Susan Velez presents Home Based Affil­i­ate Pro­gram; Get The Facts posted at The Secret To Life. Amanda M. Glad­dden presents Do You Qual­ify for a SBA Patriot Express Pilot Loan? posted at Woman Start Your Busi­ness Now, say­ing, “Thank you for con­sid­er­ing this arti­cle for inclu­sion. Kind Regards, Amanda” Chris Denny of Lead Opti­mize presents Zoo Expe­ri­ence Net­work (ZEN) posted at Grav­ity Unknown . Com, say­ing, “Here’s another busi­ness idea from Grav­ity Unknown.com. It can be applied to var­i­ous places. I hope you make a mil­lion from it.” War­ren Wong presents The Gap Con­cept posted at Per­sonal Devel­op­ment for INTJs, say­ing, “Why is it so impor­tant to be the first or the best in a mar­ket? Here’s the why you should be the first AND the best.” Ant presents 5 Dis­trac­tions To The Nest­ing Entre­pre­neur posted at The Beef Jerky Blog. GP presents How Can I Get your Atten­tion? posted at Fish Creek House — INN­side Innkeep­ing, say­ing, “We’re con­stantly bar­raged by thoughts thoughts, ideas and crazi­ness of life com­pete for our attention…even when the mes­sage is impor­tant. (Uh…if you think you have an impor­tant mes­sage, you may want to pay atten­tion to this.)” Janet Green presents Four Cs of mar­ket­ing to women posted at The Mar­ket­ing Idea Blog, say­ing, “These four prin­ci­ples can help you achieve suc­cess in mar­ket­ing prod­ucts and ser­vices to women.” Bhu­pen­dra Khanal presents Some Busi­ness Oppor­tu­ni­ties in Nepal posted at Ana­lyt­ics Bhupe, say­ing, “Invest­ment in Nepal, a coun­try between India and China, is one of the best busi­ness deci­sion today.” War­ren Wong presents Tak­ing Risks posted at Per­sonal Devel­op­ment for INTJs, say­ing, “Are you afraid to launch your own busi­ness? Are you afraid of los­ing what money you have? Here’s why you shouldn’t be.” Barry Welford presents Apple ver­sus PC — Now For The Real Mobile Web posted at Stay­GoLinks, say­ing, “The biggest impact of Apple’s iPhone is that it makes the Mobile Web a NOW real­ity. The sim­ple One Web Prin­ci­ple is no longer ade­quate as dif­fer­ent mobile devices adopt dif­fer­ent style sheets and front ends.” Alvaro Fer­nan­dez presents Beat­ing for­get­ful­ness and boost­ing the brain posted at Sharp­Brains, say­ing, “Notes on the emerg­ing brain train­ing mar­ket” Christo­pher J. Brun­ner presents Is Tort Reform Nec­es­sary to Pro­tect Small Busi­ness? posted at GreatFX Busi­ness Cards, say­ing, “Fol­low­ing a $54 mil­lion law­suit against a small dry clean­ing busi­ness over a pair of pants, I explore whether tort reform will pro­vide the pro­tect from friv­o­lous law suits that small busi­nesses need.” Peter25 presents Expand Your Skills posted at Small Busi­ness. Karl Gold­field presents Build­ing a plan Part 3: Hunters, Gath­er­ers, Com­mu­ni­ca­tors, and Col­lab­o­ra­tors posted at Coach­ing sales champions. […]

Welcome to SharpBrains!

As seen in The New York Times, The Wall Street Jour­nal, CNN and more, Sharp­Brains is an inde­pen­dent mar­ket research and pub­lish­ing firm track­ing brain fit­ness and applied neu­ro­plas­tic­ity research and mar­ket­place. AARP recently named The Sharp­Brains Guide to Brain Fit­ness a Best Book on the subject.

UPCOMING ONLINE COURSE: How to Be Your Own Brain Fit­ness Coach in 2012 (March 2012).

NEWS: How to Sub­mit a Guest Post to SharpBrains.com.

Sponsored Ad

Top 30 Articles

  1. Top 50 Brain Teasers, by Sharp­Brains Team
  2. The Ten Habits of Highly Effec­tive Brains, by Alvaro Fernandez
  3. Why do You Turn Down the Radio When You’re Lost?, by Car­o­line Latham
  4. Brain Plas­tic­ity: How learn­ing changes your brain, by Pas­cale Michelon
  5. Top 10 Brain Fit­ness Future Trends, by Alvaro Fernandez
  6. 7 FAQs on Men­tal Exer­cise, by Alvaro Fernandez
  7. It is Not Only Cars That Deserve Good Main­te­nance: Brain Care 101, by Alvaro Fernandez
  8. Eval­u­a­tion Check­list for Brain Fit­ness prod­ucts and games, by Alvaro Fernandez
  9. MIT Event on Brain Games: Con­text, Trends, Ques­tions, by Alvaro Fernandez
  10. Stress Man­age­ment Work­shop for Inter­na­tional Women’s Day, by Alvaro Fernandez
  11. Mind­ful­ness and Med­i­ta­tion in Schools for Stress Man­age­ment, by Jill Sutie
  12. Stress and Neural Wreck­age: Part of the Brain Plas­tic­ity Puz­zle, by Gre­gory Kellet
  13. How can I improve my short term mem­ory?, by Car­o­line Latham
  14. Cog­ni­tive and Emo­tional Devel­op­ment Through Play, by David Elkind
  15. Judith Beck: Train Your Brain to Think Like a Thin Per­son, by Alvaro Fernandez
  16. Easy Steps to Improve Brain Health, by Car­o­line Latham
  17. Info­graphic: State of the Mar­ket 2009, by Paul Van Slembrouck
  18. Improve Mem­ory with Sleep, Prac­tice, and Test­ing, by Bill Klemm
  19. 10 Brain Tips To Teach and Learn, by Lau­rie Bartels
  20. Dr. Elkhonon Gold­berg on Cog­ni­tive Train­ing and Brain Fit­ness, by Alvaro Fernandez
  21. Max­i­mize the Cog­ni­tive Value of Your Men­tal Work­out, by Schlomo Breznitz
  22. Brain Fit­ness Pro­gram and Neu­ro­plas­tic­ity @ PBS, by Alvaro Fernandez
  23. Mind­ful­ness Med­i­ta­tion for Adults & Teens with ADHD, by David Rabiner
  24. Can Intel­li­gence Be Trained? Mar­tin Buschkuehl shows how, by Alvaro Fernandez
  25. How Strong is the Research Sup­port for Neu­ro­feed­back in Atten­tion Deficits?, by David Rabiner
  26. Exer­cis­ing the body is exer­cis­ing the mind, by Adrian Preda
  27. Brain Evo­lu­tion and Why it is Mean­ing­ful Today to Improve Our Brain Health, by Larry McCleary
  28. Phys­i­cal Exer­cise and Brain Health, by Pas­cale Michelon
  29. Posit Sci­ence, Nin­tendo Brain Age, and Brain Train­ing Top­ics, by Alvaro Fernandez
  30. Sleep, Tetris, Mem­ory and the Brain, by Shan­non Moffet

Sponsored Ads

Enter Your Email and Sub­scribe to our free Monthly eNewslet­ter:
Join more than 40,000 Sub­scribers and stay informed and engaged.

Sponsored Ad

Engage and Discuss via

twitter_logo_header

Monthly Blog Archives