Fun arti­cle in the San Fran­cisco Exam­iner today on how High-tech ‘brain gyms’ tone minds, reduce stress. Quotes:

• “Sharp­Brains and Posit Sci­ence are just two of a grow­ing num­ber of start-up com­pa­nies lead­ing the way in the area of pack­ag­ing and devel­op­ing suites of soft­ware they call “brain gyms.”
• “Sharp­Brains offers a suite of prod­ucts that eval­u­ate buy­ers’ needs and tar­get their weak­ness, gen­tly push­ing for improve­ment, Fer­nan­dez said. One pro­gram helps improve mem­ory using a num­ber game (here); another pro­vides instant biofeed­back to users so they can prac­tice breath­ing and pos­i­tive think­ing to reduce stress (here), Fer­nan­dez said.”
• “I can start see­ing the changes in my stress level take place right in front of my eyes,” said Baba Shiv (pro­file here), a neu­ro­sci­en­tist and pro­fes­sor at Stanford’s Grad­u­ate School of Busi­ness, who uses Freeze-Framer 2.0 (here), one of the pro­grams licensed by Sharp­Brains. By mon­i­tor­ing his stress level through heart mon­i­tors hooked to his per­sonal com­puter at work, he dis­cov­ered that con­stantly mon­i­tor­ing his e-mail inbox raised his stress level, Shiv said. Now he lim­its him­self to check­ing e-mail every two hours, Shiv said.

The reporter did a great job in under­stand­ing and com­mu­ni­cat­ing a new and some­times com­plex topic. Read the arti­cle: High-tech ‘brain gyms’ tone minds, reduce stress.

You can learn more about the research on self-control of our advi­sor Baba Shiv in The Frontal Cor­tex blog’s arti­cle Self-Control is a Mus­cle and in Mind Hacks: (un)emotional invest­ment.

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