We are a brain fit­ness cen­ter because we want to offer the best infor­ma­tion, tools and sup­port on how to exer­cise our brains. Same way you join the gym to stay in shape and find the best machines and per­sonal trainers.

One of the “tools” or “machines” we offer was designed under the sci­en­tific super­vi­sion of Pro­fes­sor Daniel Gopher and his team for bas­ket­ball play­ers: click here to read our inter­view with him. And here for a fun clip with the Mem­phis Tigers.

Our part­ner ACE just issued this press release:

Fighter Pilots Help Pur­due and Long Beach State Reach the Tournament

The Bas­ket­ball Intel­li­Gym Improves Decision-Making

STUDIO CITY, Calif.–(BUSINESS WIRE)–The same tech­nol­ogy ini­tially devel­oped to train Israeli fighter pilots on the cog­ni­tive, brain level has been an inte­gral part of the train­ing reg­i­men for both Long Beach State and Pur­due, two teams earn­ing their first NCAA tour­na­ment births since 1995 and 2003 respectively.

The inno­v­a­tive Bas­ket­ball Intel­li­Gym soft­ware pro­gram has been proven to improve real-time decision-making and exe­cu­tion for thou­sands of bas­ket­ball play­ers world­wide and play­ers on more than a dozen col­lege bas­ket­ball teams.

Fea­tur­ing a computer-game facade, the Intel­li­Gym trains the part of the brain con­trol­ling com­plex bas­ket­ball related tasks includ­ing; deci­sion mak­ing; pat­tern recog­ni­tion; tac­tics adap­ta­tion and switch­ing; periph­eral vision; atten­tion con­trol; sit­u­a­tional aware­ness; team­work, and spa­tial ori­en­ta­tion. It strength­ens the brain, just like the weight room builds mus­cles. What it means to play­ers is more assists, blocks and steals, less turnovers and bet­ter shot selection.

Pur­due (21–11), back in the tour­ney for the first time since 2003, earned the #9 seed in the Mid­west Region and will play #8 Ari­zona. The Boil­er­mak­ers have won eight of their last 12 games, with three of the losses to top-ranked Ohio State. The improve­ment since last sea­son under sec­ond year head coach Matt Painter is reflected in three key sta­tis­tics that involve decision-making. Their aver­age steals and assists increased from 5.39 to 7.68 and 13.1 to 13.75 per game respec­tively and turnovers decreased from 17.6 to 14.2 per game.

In 2005, LBSU head coach Larry Reynolds became one of the first to use the Intel­li­Gym. The team has improved each sea­son, and this year won its first Big West title and tour­na­ment bid since 1995. The 49ers (24–7) are a #12 seed and face #5 Ten­nessee. LBSU com­mit­ted fewer turnovers than its oppo­nent 22 times and over the past 23 games they have had fewer turnovers than their oppo­nents 19 times.

“Bas­ket­ball is not about who runs faster or jumps higher, but who makes bet­ter deci­sions and fewer mis­takes, explains long-time NBA coach Hubie Brown. I’m in the busi­ness for 50 years and the Bas­ket­ball Intel­li­Gym is the first train­ing tool I have seen to actu­ally improve game intel­li­gence skills.

The Intel­li­Gym is avail­able in a per­sonal edi­tion for play­ers of all ages and abilities.

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