Several recent stories on brain training and SharpBrains:

1) New brain games may improve mind fitness by Kevin Kosterman (U of Wisconsin Oshkosh’s Advance-Titan)

“Anytime we learn, we are training, changing, our brain,” Fernandez said. “The three key core elements for effective brain exercise are novelty, variety and constant challenge, similar to increasing the level in machines we find in gyms.”

2) “Training the Brain as possible as Training the Body”, جريدة النهار by Hanadi El Diri (Annahar, one of the most prestigious papers in the Middle East. The text is in Arabic.)

3) “Train your brain” by Mark Muckenfuss (The Press-Enterprise in Riverside and San Bernardino)

“We cannot promise to people you will only keep getting better until you are 200 years old. But I think people still underestimate how flexible the brain really is.”

The SmartBrains [sic] program combines mental exercises with a stress reduction program. Too much stress, says Fernandez, has been shown to be damaging not only to performance, but to the brain itself.
With all of the available programs for stimulating the brain, he says, it is important to shop carefully. A critical element, he says, is how clients or participants are evaluated.

“Make sure they have a credible assessment that helps you find your strengths and weaknesses and that they have programs that address (those areas),” he says. “Assessments that give you 50 (as an age-equivalent grade) and a week later you’re 32, that’s not a valuable assessment.”