“…across the coun­try, brain health pro­grams are spring­ing up, offer­ing the pos­si­bil­ity of a cog­ni­tive foun­tain of youth.”

“From “brain gyms” on the Inter­net to “brain-healthy” foods and activ­i­ties at assisted liv­ing cen­ters, the pro­grams are aimed at baby boomers anx­ious about enter­ing their golden years and at their par­ents try­ing to stave off mem­ory loss or dementia.”

Keep read­ing today’s New York Times arti­cle As Minds Age, What’s Next? Brain Cal­is­then­ics.

The arti­cle also refers to Posit Sci­ence, Hap­pyNeu­ron, MyBrain­Trainer, and other com­pa­nies, insur­ers and res­i­dences offer­ing brain fit­ness programs/brain exer­cise software.

And includes a note of cau­tion: “This is going to be one of the hottest top­ics in the next five years — it’s going to be huge,” said Nancy Cerid­wyn, co-director of spe­cial projects for the Amer­i­can Soci­ety on Aging. “The chal­lenge we have is it’s going to be a lot like the anti-aging indus­try: how much sci­ence is there behind this?”

You can learn more by check­ing our longer post yes­ter­day, New Research on How to Main­tain a Sharp Brain, where we com­mented on yesterday’s NYT Edi­to­r­ial, the results from the JAMA study and an IHRSA newslet­ter to fit­ness and health clubs that we authored.

Be Socia­ble, Share!

•