“…across the country, brain health programs are springing up, offering the possibility of a cognitive fountain of youth.”

“From “brain gyms” on the Internet to “brain-healthy” foods and activities at assisted living centers, the programs are aimed at baby boomers anxious about entering their golden years and at their parents trying to stave off memory loss or dementia.”

Keep reading today’s New York Times article As Minds Age, What’s Next? Brain Calisthenics.

The article also refers to Posit Science, HappyNeuron, MyBrainTrainer, and other companies, insurers and residences offering brain fitness programs/brain exercise software.

And includes a note of caution: “This is going to be one of the hottest topics in the next five years — it’s going to be huge,” said Nancy Ceridwyn, co-director of special projects for the American Society on Aging. “The challenge we have is it’s going to be a lot like the anti-aging industry: how much science is there behind this?”

You can learn more by checking our longer post yesterday, New Research on How to Maintain a Sharp Brain, where we commented on yesterday’s NYT Editorial, the results from the JAMA study and an IHRSA newsletter to fitness and health clubs that we authored.