Brain Fit­ness and Brain Exer­cise: what it is, and why it is important

I may be slightly biased, but I clearly see more and more talk and arti­cles about “Brain Fit­ness”. Which is great news.

We view Brain Fit­ness as the com­bi­na­tion of science-based Brain Fit­ness Assess­ments, Brain Fit­ness Pro­grams, Brain Fit­ness Coaches, and Brain Fit­ness Com­mu­ni­ties, to help us all sharpen our minds and pre­vent or delay poten­tial problems.

In the 90s, eat­ing well and exer­cis­ing were shown to be cru­cial to our well-being and healthy aging. We join phys­i­cal fit­ness gyms to work out our bod­ies, expand car­dio­vas­cu­lar capac­ity and develop good mus­cles. Train­ers teach us that nov­elty and vari­ety are impor­tant and that hav­ing some struc­ture helps us achieve our phys­i­cal fit­ness goals.

Now, the need for exer­cis­ing our brains is start­ing to become under­stood. We believe that Brain Fit­ness will grow to one day become as wide­spread as phys­i­cal fit­ness, and “brain gyms” will com­ple­ment today’s gyms. We aspire to pro­vide use­ful and fun

- Brain Fit­ness Assess­ments: to allow every per­son to iden­tify areas to work on, estab­lish a base­line to ana­lyze per­for­mance over time, and mea­sure the effec­tive­ness of “brain gym” work­outs
– Brain Fit­ness Pro­grams: to allow every­one to exer­cise men­tal areas as needed, both improv­ing strengths and solv­ing bot­tle­necks that pre­vent over­all progress. Pro­grams may help improve work­ing mem­ory, man­age stress, main­tain over­all brain health, develop sport-specific “game-intelligence”, and oth­ers
– Brain Fit­ness Coaches: to guide, sup­port and tai­lor pro­grams for any­one inter­ested in build­ing men­tal mus­cles
– Brain Fit­ness Com­mu­ni­ties: to pro­vide a wel­com­ing and stim­u­lat­ing envi­ron­ment for every­one to exer­cise our brains

Enjoy the evening

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