What We do

SharpBrains is a leading market research and advisory services firm covering the growing cognitive fitness market. In 2009, the firm released its flagship report The State of the Brain Fitness Software Market 2009, for decision-makers, and the consumer guide The SharpBrains Guide to Brain Fitness, for everyone with a brain.

SharpBrains.com, the firm’s educational blog and website, is a member of Scientific American Partner Network.

Our Mission

Our mission is to provide independent, research-based, information and guidance to navigate the growing cognitive and brain fitness market.

Our Founding Team

Alvaro Fernandez is SharpBrains’ co-founder and Chief Executive Officer. He has been quoted by The New York Times, CNN, Reuters, and Associated Press, among others. Alvaro is a  member of the Global Agenda Councils initiative run by the World Economic Forum, and recently wrote the acclaimed articles Preparing Society for the Cognitive Age, for Frontiers in Neuroscience, and Why We Need to Retool Use It or Lose It, for the Journal of Active Aging.  He started his career at McKinsey & Company and led the launch and turnaround of several publishing and education companies in the US and Europe, including Bertelsmann On Line, Docent, Inc, and Edusoft, a unit of Houghton Mifflin. Alvaro has an MBA and MA in Education from Stanford University, and enjoys teaching The Science of Brain Health at SFSU and UC-Berkeley Osher Lifelong Learning Institute. Detailed LinkedIn Profile: Alvaro Fernandez.

Dr. Elkhonon Goldberg is SharpBrains’ co-founder and Chief Scientific Advisor. He leads SharpBrains Scientific Advisory Board. Dr. Goldberg is an author, scientist, educator and clinician, internationally renowned for his clinical work, research, writings and teaching in neuropsychology and cognitive neuroscience. He is a Clinical Professor of Neurology at New York University School of Medicine, and Diplomate of The American Board of Professional Psychology in Clinical Neuropsychology. A student and close associate of the great neuropsychologist Alexander Luria, Dr. Goldberg has continued to advance Luria’s scientific and clinical tradition, and written popular science books such as The Executive Brain: Frontal Lobes and The Civilized Mind and The Wisdom Paradox: How Your Mind Can Grow Stronger As Your Brain Grows Older.