Sharp Brains: Brain Fitness and Cognitive Health News

Our Mission and Team

What We do

SharpBrains is a leading market research and advisory services firm covering the growing cognitive fitness market. In 2009, the firm released its flagship report The State of the Brain Fitness Software Market 2009, for decision-makers, and the consumer guide The SharpBrains Guide to Brain Fitness, for everyone with a brain.

SharpBrains.com, the firm’s educational blog and website, is a member of Scientific American Partner Network.

Our Mission

Our mission is to provide independent, research-based, information and guidance to navigate the growing cognitive and brain fitness market.

Our Founding Team

Alvaro Fernandez SharpBrainsAlvaro Fernandez is SharpBrains’ co-founder and Chief Executive Officer. He has been quoted by The New York Times, CNN, Reuters, and Associated Press, among others. Alvaro is a  member of the Global Agenda Councils initiative run by the World Economic Forum, and recently wrote the acclaimed articles Preparing Society for the Cognitive Age, for Frontiers in Neuroscience, and Why We Need to Retool Use It or Lose It, for the Journal of Active Aging.  He started his career at McKinsey & Company and led the launch and turnaround of several publishing and education companies in the US and Europe, including Bertelsmann On Line, Docent, Inc, and Edusoft, a unit of Houghton Mifflin. Alvaro has an MBA and MA in Education from Stanford University, and enjoys teaching The Science of Brain Health at SFSU and UC-Berkeley Osher Lifelong Learning Institute. Detailed LinkedIn Profile: Alvaro Fernandez.

Dr. Elkhonon Goldberg Dr. Elkhonon Goldberg is SharpBrains’ co-founder and Chief Scientific Advisor. He leads SharpBrains Scientific Advisory Board. Dr. Goldberg is an author, scientist, educator and clinician, internationally renowned for his clinical work, research, writings and teaching in neuropsychology and cognitive neuroscience. He is a Clinical Professor of Neurology at New York University School of Medicine, and Diplomate of The American Board of Professional Psychology in Clinical Neuropsychology. A student and close associate of the great neuropsychologist Alexander Luria, Dr. Goldberg has continued to advance Luria’s scientific and clinical tradition, and written popular science books such as The Executive Brain: Frontal Lobes and The Civilized Mind and The Wisdom Paradox: How Your Mind Can Grow Stronger As Your Brain Grows Older.

Top 30 Articles

  1. Top 50 Brain Teasers, by SharpBrains Team
  2. The Ten Habits of Highly Effective Brains, by Alvaro Fernandez
  3. Why do You Turn Down the Radio When You're Lost?, by Caroline Latham
  4. Brain Plasticity: How learning changes your brain, by Pascale Michelon
  5. Top 10 Brain Fitness Future Trends, by Alvaro Fernandez
  6. 7 FAQs on Mental Exercise, by Alvaro Fernandez
  7. It is Not Only Cars That Deserve Good Maintenance: Brain Care 101, by Alvaro Fernandez
  8. Evaluation Checklist for Brain Fitness products and games, by Alvaro Fernandez
  9. MIT Event on Brain Games: Context, Trends, Questions, by Alvaro Fernandez
  10. Stress Management Workshop for International Women's Day, by Alvaro Fernandez
  11. Mindfulness and Meditation in Schools for Stress Management, by Jill Sutie
  12. Stress and Neural Wreckage: Part of the Brain Plasticity Puzzle, by Gregory Kellet
  13. How can I improve my short term memory?, by Caroline Latham
  14. Cognitive and Emotional Development Through Play, by David Elkind
  15. Judith Beck: Train Your Brain to Think Like a Thin Person, by Alvaro Fernandez
  16. Easy Steps to Improve Brain Health, by Caroline Latham
  17. Infographic: State of the Market 2009, by Paul Van Slembrouck
  18. Improve Memory with Sleep, Practice, and Testing, by Bill Klemm
  19. 10 Brain Tips To Teach and Learn, by Laurie Bartels
  20. Dr. Elkhonon Goldberg on Cognitive Training and Brain Fitness, by Alvaro Fernandez
  21. Maximize the Cognitive Value of Your Mental Workout, by Schlomo Breznitz
  22. Brain Fitness Program and Neuroplasticity @ PBS, by Alvaro Fernandez
  23. Mindfulness Meditation for Adults & Teens with ADHD, by David Rabiner
  24. Can Intelligence Be Trained? Martin Buschkuehl shows how, by Alvaro Fernandez
  25. How Strong is the Research Support for Neurofeedback in Attention Deficits?, by David Rabiner
  26. Exercising the body is exercising the mind, by Adrian Preda
  27. Brain Evolution and Why it is Meaningful Today to Improve Our Brain Health, by Larry McCleary
  28. Physical Exercise and Brain Health, by Pascale Michelon
  29. Posit Science, Nintendo Brain Age, and Brain Training Topics, by Alvaro Fernandez
  30. Sleep, Tetris, Memory and the Brain, by Shannon Moffet

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